J. Cole Says He Changed The "Born Sinner" Release Date To Compete With Kanye West

J. Cole credits his confidence in "Born Sinner" as the reason behind the album's new release date, says he expects "an incredible album" from Kanye West.

Upon announcing that he would move up the release of his sophomore album, Born Sinner, to June 18, Carolina emcee J. Cole caused quite the stir since the change means he’ll now be releasing an album on the same day as fellow rapper Kanye West.

Many questioned the move and Cole broke down exactly why he chose to change the release date for his album during an interview with Billboard.com. According to the Dreamville representer, he’d rather compete directly against Kanye’s Yeezus album rather than drop his project a week after the release of Yeezus.

"I'm not going to sit [here]... I worked too hard to come a week later after Kanye West drops an amazing album. It'd be like, 'Oh and J.Cole dropped too, a week later.' Nah. I'm going to go see him on that date. He's the greatest. So it's like, I'm a competitor by nature so it was instant, it wasn't even a thought," the rapper explained.

During the interview, Cole seemed to credit his decision to move up the release of his album on the confidence he has in Born Sinner and strayed away from bringing up any comparisons to the highly competitive 2007 SoundScan showdown between Kanye and 50 Cent.

"It's a definite statement about how I feel about my album, which is confident…At the same time, let's not forget this is Kanye West,” said Cole. “He bets 100, 1,000, whatever the perfect is. His track record is flawless. I'm only expecting an incredible album from him.”

Prior to this week’s announcement, Born Sinner was initially set for a June 25 release.

RELATED: J. Cole "Born Sinner" Release Date & Cover Art Versions

118 Comments

  • Sal Paradise

    June 18, a day hip-hop is anxiously awaiting like white women await the NFL draft. Its the day that "Yeezus" will give us his sixth begotten album to die for our materialistic sins. Its the day that J.Cole hopes we power trip to the nearest Best Buy and purchase his Born Sinner. And its the day that Mac Miller will outsell them ALL with his forthcoming album, Watching Movies with the Sound Off". Your eyes arent misleading, my thoughts are pure from intoxication, I soberly believe that Mac Miller will prevail in first week album sales above all. Wondering how I came to this conclusion? I dare you to deny the truth that hip-hop is the palace built for the underdogs. More miracles have happened in the house of Rakim than any other genre, and on June 18 wine will be turned into Patron, and Mac Miller will drop jaws by performing the feat that couldnt be accomplished by Curtis. Lets acknowledge the past sale successes Mac wowed the world in 2011 with his debut Blue Slide Park album. 145,000 copies sold first week, making it the first independently-distributed debut album to top the chart since Tha Dogg Pound's "Dogg Food" in 1995. Now even though 145,000 is miniscule compared to the other artist involved in this battle royal, you see that there is a loyalty amongst his fans that are prepared to purchase his music without question. This group has only expanded thanks to his latest venture with MTV 2 in the form of a reality television show that contains the spirit of past MTV series "Rob & Bigg" and HBO's "Entourage". Noted as the highest rated original debut season ever on MTV2, with each episode bringing in more viewers than the last, enough to renew it for a second season and proving again that Millers audience lives beyond the blogs, beyond Twitter, and continues to support unconditionally. Macs cult following isnt the sole reason that inspires my initiation; its his latest musical offsprings that truly turned me into a believer. The once frat rapper has shed the skin of his former self, no longer the White Khalfia or the goofy Donald Trump kid. His move to California and being in the presence of artists from Odd Future, Brain-feeder and TDE has seemed to escalate his rapping abilities. Every release in the last month has given birth to the idea that Mac Miller might actually be beyond the previously assumed mediocre. The progression is exciting; theres new ears anticipating what else he has in store that could be swayed to spend a Hamilton and some change. Singles like "SDS", produced by Flying Lotus, "Watching Movies", and Ab-Souls The End is Near are all examples of the growth. Hes crafting a pure rap album, one that wont be delivering a militant message, that wont bore us with the woes of dodging that hoe Sally Mae, and wont have any Def Poetry Jam session in-between tracks. To be upfront and honest, the winner of this rat race will be crowned before the Tuesday in question but once each album leaks. The fans will listen, mediocrity will be recycled while the brilliant purchased. What if Kanyes album is less than immaculate? What if J.Cole suffers from the sophomore jinx? What if Mac Miller gives fans and critics everything they found lacking on "Blue Slide Park". A raw rap album pleasing ears with incredible beats, monstrous features, and hilarious skits. Pharrell, Tyler the Creator, Diplo, Schoolboy Q, Action Bronson are confirmed for Macs forthcoming. We can pretend like we arent excited, but surely every indie, underground head has high hopes for this album, and that only could equal into an incredible amount of albums sold. On the belief that rap music can once again rattle the charts to its core, without a pop single or a mountain of controversy. Mac Miller is my pick for Soundscan's chart topper during the week of June 18. I'm calling it now (5/22/2013 at 1:05 AM): "Watching Movies with the Sound Off" will be Miller's second number one album. Don't believe me just watch...

  • Anonymous

    I predict 65-75k the first week

  • bevis n butt head

    uhhhhuhuhuhhuh

  • Born Sinner

    1. The Introduction (produced by J.Cole; co-produced by No I.D.) 2. Ready for Rap (produced by Canei Finch) 3. Earthquake (produced by J.Cole) 4. Born Sinner (feat. Jay-Z) (produced by J.Cole) 5. Power Trip (feat. Miguel) (produced by J.Cole) 6. Smoke and Flames (feat. Nas) (produced by J.Cole; co-produced by Omen) 7. Technical Difficulties (produced by No I.D; co-produced by Lex Luger) 8. Music Runs Wild (feat. Kendrick Lamar and Nicki Minaj) (produced by Elite) 9. Hello (feat. John Legend and Melanie Fiona) (produced by J.Cole) 10. Deepest Shame (produced by J.Cole) 11. Clear Our Minds (feat. Kendrick Lamar, Andre 3000 and Elle Varner) (produced by J.Cole) 12. Beautiful Curse (produced by Jake One) 13. Dreams of Children (produced by J.Cole) 14. What We Wanted (feat. Ne-Yo) (produced by J.Cole) 15. Once Bitten, Twice Shy (produced by No I.D.) 16. Goodbye (produced by No I.D.) Deluxe Edition 17. Miss America (produced by J.Cole) 18. Skin (feat. Alexis Jordan) (produced by J.Cole) 19. Rhyme Time (feat. Bas and Raekwon) (produced by J.Cole; co-produced by Omen) 20. Dollar and A Dream IV (produced by J.Cole) 21. From Me to You (produced by J.Cole)

  • xxxxczj9

    http://www.youtube.com/watch?v=2T8E09aAOIc

  • ...?

    They probably won't have the best of album of that week anyway, Madlib (Quasimoto) is also dropping Yessir Whatever. Fuck what sales say.

  • Terrence Williams

    Dude i'm sorry but i don't think anybody is able to compete with Kanye when it comes to album sales...ask 50

  • xxjm0999

    http://www.youtube.com/watch?v=XLMm5mHVp_M

  • wouzi

    cole is very and smart at the same time. he knows that he's not going to beat kanye cause roc nation don't promote his shit, so he's using kanye for promotion so that he can sell records

    • Big Dan

      Its also beyond promotion. Its not good promotion that gets you to half a mil a week. You're way beyond promotion at the point. If Sony decided J Cole is it for this year and spent millions promoting the album harder than they've ever promoted anything, he still would not be doing half a mill the first week. He is not there yet. As a matter of fact, not that I've seen any ads or anything, Def Jam would just be wasting Kanye's royalties if they start "promoting" the album. they just need to make sure the date's been put out there - press releases, radio has the single (haven't heard a single either) and that's all they need to do.

    • Anonymous

      finally somebody gets it

  • Anonymous

    What this will do is separate fans of the artist and fans of the music from those sorts of people who say "X was better when they started out". Kanye and Cole probably have the same fans (I for one am a fan of both, and will cop the albums' of both on 18th June), but I can also see the potential that Cole may have a lot of fans who are disillusioned with Kanye repeatedly changing his style. Personally I expect Kanye to win, but I want Cole to come a close second. If this pays off (and I think it will), Cole could use it to springboard into "hip-hop" in the popular consciousness - and could use that as a springboard to even greater things.

  • Anonymous

    I don't give 2 shits who goes up against who (im an adult, not a child) so I don't care really just looking forward to June 18th- Yeezus, Born Sinner & Loso's Way 2 DON'T HATE NOW LITTLE BITCHES

  • Anonymous

    Oh and Wale a week later

  • oogee

    Underdog being competitive, respect to J. Cole. OOGEEWOOGEE.COM

  • Drake the best rapper alive

    J cole and kanye are drake bottom feeders

  • J. Cole - Born Sinner

    1. Born Sinner (Intro) (Produced by J. Cole) 2. Forgiveness feat. John Legend (Produced Cool & Dre) 3. I Try (Produced by Bink!) 4. Jesus for a Day feat. Kendrick Lamar (Produced by J. Cole) 5. Lose Myself (Produced by Boi-1da, co. Matthew Burnett) 6. Power Trip feat. Miguel (Produced by J. Cole) 7. A Long Walk feat. Jazmine Sullivan (Produced by Salaam Remi, co. J. Cole) 8. Miss America Reprise (Produced by J. Cole) 9. Conscience Catches You (Produced by Mark Ronson) 10. How It Make You Feel feat. Melanie Fiona (Produced by No I.D.) 11. The Letter (Produced by J. Cole, co. Canei Finch) 12. Shame feat. Nas (Produced by Salaam Remi, co. J. Cole) 13. Family Reunion (Produced by Just Blaze) 14. Runnin' feat. Common & D'Angelo (Produced by J. Cole) 15. Welcome to Sinville feat. B.J. the Chicago Kid (Produced by J. Cole, co. Canei Finch)

  • zzzxsss4

    http://www.youtube.com/watch?v=6W1tG-m4NSU

  • Anonymous

    Naa he aint Kanye because hes better..

  • Anonymous

    J. Cole is a great artist but he's not Kanye

  • foreal

    if he was smart, he would come out the week before. Ye' and Kim gonna do a publicity stunt before the album and sell some records.

  • Come On

    @The article Heading....BWHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!

  • mike

    well from this I can deduce two things:1. he move his release date because he feels that wale is not his competitor ( I will see what happens).2. Kanye is obviously going to sell more than him because he has more fans even if his album is not better than Cole's. I like his confidence.

    • Anonymous

      wow someones on their period

    • NOT SO FAST

      HEY NOW WHO'S TO SAY J.COLE WILL GET KILLED GOING AGAINST KANYE COLE ALREADY HAS A BILLBOARD CHARTING RADIO HIT, A MUCH BIGGER HYPE THAN HIS DEBUT AND HE'S HEADLINING A BIG CONCERT ALONG WITH 20 OTHER LOCAL AND NATIONAL ARTISTS HERE IN MY HOMETOWN OF VIRGINIA BEACH 757 BABY LOL BUT HEY IM AWARE OF WHAT KANYE IS CAPABLE OF AND WHAT HE HAS DONE TO BE HUGE IN THIS RAP GAME TODAY BUT U CANT UNDERESTIMATE J.COLE EITHER THE LABEL DIDN'T EVEN EXPECT HIS DEBUT ALBUM TO SALE WHAT IT DID LET ALONE EARN A GOLD PLAQUE AND BE NUMBER 1 ON THE CHARTS I MEAN I'M NOT SAYIN HE GOING TO SELL MORE THAN KANYE DON'T GET ME WRONG I DON'T EVEN THINK THAT'S REALLY WHAT COLE IS TRYING TO DO HERE I THINK HE IS TRYING TO PUT HIS NAME OUT THERE MORE CREAT A EVEN BIG BUZZ HAVE FANS GOING CRAZY SAYIN HEY EVERYONE J.COLE GOING UP AGAINST KANYE FRONT PAGE NEWS THEN EVERYONE WILL BE BUYING COLE'S ALBUM NOT JUST KANYE'S JUST LIKE WHEN 50 WENT AGAINST KANYE OF COURSE 50 DIDN'T SELL MORE AT ALL KANYE'S FIRST WEEK SALES WERE 957,000 HUGE MAN BUT U COULDN'T COUNT OUT 50 CENT HIS FIRST WEEK SALES SALES WERE SOMEWHAT IMPRESSIVE TO AT 691,000 COPIES SO J.COLE COULD STILL RACK UP GOOD NUMBERS HIS FIRST WEEK TO IF U ASKING ME ILL SAY KANYE IS GOING TO SALE 553,000 HIS FIRST WEEK AND J.COLE WILL SALE 396,000 HIS FIRST WEEK THATS MY PREDICTIONS RIGHT THERE WHEN YOUR TALKING ABOUT TWO OF THE MOST ANTICIPATED ALBUMS OF THE YEAR WHAT Y'ALL THINK

    • Come On

      I assure you Kanye's album will be better than J.Cole's lyrically, Production,Creativity, Kanye and him are not in the same league he's got alot of ground to make up and years to even come close to touching Kanye!!!! His sales won't be even close he's going to get Killed gauranteed and anybody who thinks he's better than Kanye are either new to Rap or Have a short term Memory of what his done change over the years for the hip hop culture.

  • BBM

    Eminem is lurking behind so your favorite rappers should not be too comfortable

  • ...?

    "100, 1,000," I don't know what number that is....

  • d

    Pretty clever, sure he was never gonna sell as many as Yeezy but at least this way he can catch some of the splash from publicity. Only problem is hip hop is gonna be talking about Kanye's album all day and probably all week so he might not reach that spotlight.

  • killer. literally.

    this is actually smarter because when you go on itunes to get the kanye album his will be right next to it in the new releases. a week later all the talk will have been about what kanye did so outrageous etc... and people won't be checking for new music. makes sense to me.

  • rideonemjixxer

    I think Kanye will sell more, but im still gonna be buying Coles album.

  • Derrick

    So why not drop it a month later instead of gambling like this? Cole and Kanye likely share fans. Sure both albums are highly anticipated, but when faced with one or the other, they'll buy Ye's album first week. I'm sure he'll be overshadowed in the media too, the marketing campaign for Ye's album has barely begun and it's already getting tons of coverage. Imagine in the week leading up.

  • Anonymous

    I think Cole is a great rapper in all, but does he really think he can beat freaking KANYE WEST in sales? Just ask 50

    • ...?

      Did Cole even say that, it's still gonna help more than hinder. It gives people more of a reason to actually buy the album(s).

  • 614grind

    They got no respect for J Cole over there at Roc Nation. Kanye just took his light and didn't even think twice. Cole tryna play it off but you know he like, "fuck this bitch made nigga".

    • Anonymous

      j cole sing 2 much

    • Anonymous

      Nah, ASAP Rocky is the new J Cole. It's simple as that.

    • Anonymous

      ASAP Rocky is the next Jay-Z not cole. Cole is not even from NY, so he cant be the next Jay-Z.

    • Anonymous

      you one dumbass mother fucker. Jay already passed the torch to Cole. Im saying this right now... J Cole is going to be the next jay z. his lyrics are up to par and his flow is incredible if you hatin on cole then you cant respect hip hop.

  • Anonymous

    Lmao, she quoted "he bets 1,000" ...umm "bats 1,000" sweetheart....guess she didnt get da baseball ref.

  • Paul Anaconda

    Awesome, 2 Great Albums From G.O.O.D. & The ROC On The Same Day... How Can You Hate On That?!?

  • jg

    this nigga aint even in Kanye's league. He should be ecstatic if he does 10% of Yeezy's numbers.

  • Drake best rapper alive

    Whether you haters can admit or not name any rapper that is capable of making hits like drake is currently. Name another rapper that is as hot in rap as drake is right now its just a fact that drake is the face of rap. If drake drops an album i guarantee he will outsell everyone. The only one that can match or top drakes album sales is eminem other than that no1 will come close and thats a fact.

    • Anonymous

      @ Drake best whatever ...Dullest troll on Hip Hop DX

    • Anonymous

      Are you asking how are you a troll with a "Drake the best rapper alive" nick? That's how. Whether I agree you with everything else, making such statement is rather trolling than not. No way that one with serious knowledge about hip-hop would consider him as the best ever. Decent as a rapper, barely better as singer, overall an exquisite artist with remarkable style, but nowhere near the "best" in either category. Maybe his own lane, this puristic rapping/singing hybrid is the only where could be considered as one of the finest. But being the best rapper alive? Nonsense.

    • Drake the best rapper alive

      @anon2 how am i troll if you just rephrase everything i say i am actually stating a fact that these real hiphop wanna be fans try to deny but know deep down its the truth.

    • Anonymous

      Obviously a troll, but Drake's hit-making ability still undeniable. With or without a radio his catalogue is coherent and never fail below a certain quality, and this is not just about his widely known singles. Go and listen some Thank Me Later leftovers (Club Paradise, Free Spirit, Trust Issues) and you'll see what I'm talking about. Roughly 20 million views / song without ANY radio play is not coincidence (and I'm not stating that quality and popularity are going hand in hand). And we haven't mentioned some of his demo songs (like "I'm Ready For You", which is ended up as Roc Nation artist Rita Ora's leading single) and concept tracks (like "9AM In Texas" or "5AM In Toronto") ... so say whatever you want, but denying the dude's ability is plain stupid.

    • Anonymous

      Everything OP says is bullshit lies.

    • Museic

      Take away all those Radio Plays and he wont be as strong...hes just mainstream good artist but just mainstream

  • Anonymous

    lol @ trying to compete with kanye with 1 mediocre album under your belt. you cant be serious fam.

  • J Cole will cure your insomnia,,,

    J Snooze just hoping people are going to be compulsive buyers and pick his shit up when they go buy Ye's album..This is the only way his album is going to get significant buzz..and before all the dickriders come out throwing tantrums I'm sure Jay-Z had a hand in all this trying to promote his sh*t...Bet this dude sells 45,000 copies first week...book it...

  • Anonymous

    Lick my booty nigga

  • roman

    He'd be stupid not to do this. Historically, people don't buy as many albums after a huge release so pairing yourself up with him is only going to get Cole's name in articles and stuff thus increasing units. In addition, Wale is a bigger threat to his numbers than Kanye is. Kanye is mass appeal but Wale and J. Cole share the same segment in the hip hop world.

    • kas

      Interesting observation. I was hoping to see Wale vs J Cole in sales since both of them sold around the same amount with their last albums and both got the same pack of fans. In fact they should all have different dates. I feel J Cole would have pushed his album back but since he has been delaying it for many months now he couldn't with fear of pissing off his fans. This is gonna be destructive for Cole tho. Aint no one who can fuck with Kanye as far as sales are concerned except Eminem and Drake.

    • RaYZoR

      I was going to say the same, but seems like you beat me to it. hats off.

  • bevis n butt head

    uhuhuhuhhuhuhh

  • Anonymous

    J.cole Sales 285,000 Kanye Sells 490,000 Jun.18

  • Anonymous

    JaRule Is Gone outsell them both

  • Anonymous

    He cant even compair with Yay He should of just kept the compition with Wale.

    • Mr. Harris

      You should've stopped typing after "compair". That is just pathetic. You had ONE job, and you just had to fuck it up.

  • dentaldamboy

    Drake's "Nothing Was The Same" will outsell Kanye and Cole combined. Drake runs the rap game.

    • Anonymous

      Good joke. Drake won't outsell these niggas. Drake does not run the rap game; he's not even hip-hop.

    • Chris Etrata

      Drake is nowhere near perfect but he's the only member of YMCMB I can tolerate. I can't stand his collaborations with Wayne but does somewhat better at singing.

    • Nigga is u crazy?

      Sadly, you're right that he will outsell Kanye and J. Cole. however he does not "run the rap game" more like he is forced on everybody by big corporations who know idiots will listen to anything that is fed to them. The fact that he will outsell them is a travesty and does not reflect talent or skill but that a bunch of teenage girls and soft ass guys bought this album.

  • Blackbeard

    Fucking nigger. As if Im going to buy either of these albums when i can get them for fucking free n the internet

  • DARRYL

    ROC-A-FELLA ROCNATION JAY-Z WINS STILL

  • Anonymous

    I SEE WHAT J COLE DOING HE RIDING THIS SKIRT NIGGA KANYE WAVE. KIDS GOING TO GO TO THE STORE TO COP KANYE'S AND THEY WILL BUY J COLE ALBUM TO PUT THERE LIL SIBLINGS TO SLEEP. 50 DID THE SAME THINGS TO GET ALBUM SALES

  • YESSIR

    COMMENT BELOW WAS BY ME

  • Anonymous

    kanye's the bigger artist so of course ye's gonna outsell cole.. but for cole's album, it's a pretty good marketing move.. looking forward to both albums..

  • Anonymous

    Well, Cole. Be prepared to be #2. Ask 50 Cent and Nicki Minaj about releasing an album the same day as Kanye's.

  • Chris Etrata

    Former student vs current student of Jay Z's. The former student's going to knock this one out of the park.

  • Bobyahed2dis

    Nobody is checking for these wack ass titles when ppl still spent out from YMCMB: Flashy Lifestyles

    • Anonymous

      ^^^^I know I am so I dont know what this first nigga is talking about.

    • Anonymous

      You're wrong. Nobody's checking out YMCMB's shitty mixtape. They're definitely lokking forward to Kanye and Cole's projects.

  • Anonymous

    Kanye will destroy him in head to head sales, but the industry needs more competition to boost sales, so from a marketing standpoint it's good.

  • Anonymous

    before some of you react, notice he NEVER ONCE said he was going to outsell Kanye. NOT ONCE. He even said Kanye has a perfect track record.

    • Anonymous

      He was obviously being polite. The thing here is Cole's first album did 200,000 first week. What is he expecting this time, 400,000? One of these albums won't come out on that day.

  • bevis n butt head

    uhhuhhuhhuh

  • fuck um

    You teenage faggots got dudes like this and kendrick lamar thinking theyre way better then they actually are. This guy is NOTHING compared to Kanye. 'You got me up all night sing love songs' bullshit is supposed to compete with kanye??? Fuck out of here. He's probably just trying to drop on the day so he can leech sales off ye like 50 cent did

    • Anonymous

      youre way too emotional about this. This is nothing but a marketing ploy to help push the album plain and simple. The internet is BUZZIN right now over the fact that Cole was bold enough to move his release date to the same as kanyes. its the music BUSINESS. Businesses dont give a fuck about your feelings. They care about PROFIT. and its more PROFITABLE to have him come out on the same day because its gonna generate interest. Its called Strategy. Besides yall flip flopping bloggers wouldve said he was afraid to come out the same week had he not changed his date. Also, im no fan of 50. personally i cant stand him. But know what youre talking about before speaking. It was Def Jam that changed Kanyes release date to the same day as 50s. Not the other way around pinhead

    • Yaaahhk

      Calm down. Theyre 2 different types of artist who make 2 different types of hip hop. On june 18th 2 really good albums are gonna come out, thats it. As dramatic rappers act sometimes jay z, kanye, and j cole are grown ass man who are doing what they love.

    • Anonymous

      Cole outraps Kanye but I doubt his product will be as good because Kanye's production will be so much better. And if he thinks his album is going to compete with Kanye's sales, he's insane.

    • Hip Hop Fan

      I wonder what made Jay-Z sign off on this move. Because he manages J.Cole and Cole signed to Roc Nation while Kanye is Jay's friend. Politricks...

    • Anonymous

      Have u heard his mixtapes? They're pretty damn good. Ofcourse he isnt better than Kanye but J.Cole is still one of the best mainstream artist out there. Kanye's past catalog is fucking amazing but his current music isnt that great.

    • danny

      Someone didn't read the article, but hey, that's alright! Say whatever the fuck you want regardless, you won't look like an idiot!

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