Mountain Dew Drops Lil Wayne Over Emmett Till Lyric

After a week where they pulled the plug on an Odd Future ad, Mountain Dew breaks ties with Lil Wayne, ending the "#DEWeezy" campaign.

Cola-maker Mountain Dew and parent company PepsiCo have been in the headlines this week, for pulling an Odd Future ad, after several groups claimed it portrayed racism and violence against women. Now, at week's end Mountain Dew has severed its relationship with rapper Lil Wayne. Previously, they had created a #DEWeezy brand, including a 2012 South By Southwest event.

The Associated Press reports that the relationship was compromised regarding Wayne's lyrics on a February remix to "Karate Chop" by Atlanta, Georgia rapper Future. Wayne rapped, "I beat the pussy up, like Emmett Till," comparing sex to the 1955 beating and subsequent murder of a Mississippi teenager after allegedly flirting with a White woman. The two men accused of killing Till, who was visiting from Chicago, were later acquitted.

Mountain Dew responded in a statement today, calling the lyrics an "offensive reference to a revered civil rights icon does not reflect the values of our brand."

While Weezy had released an apology in the form of a letter at mid-week, a cousin and spokesperson for Emmett Till's family, Airickca Gordon-Taylor, refused the apology a day later, claiming it "falls short."

Lil Wayne's publicist claimed the parting of ways was due to "creative differences," calling the split "amicable." Lil Wayne has yet to react publicly.

This comes nearly a month after another high-profile rapper and frequent Wayne collaborator, Rick Ross, was dropped from a similar partnership with Reebok. Ross was criticized by online petitions and retail store protests for lyrics on Rocko's "U.O.E.N.O." that were perceived to endorse rape. The deal was estimated to be worth as much as $5 million.

RELATED: Rick Ross Dropped By Reebok, Over Perceived Rape Lyric

182 Comments

  • FREDDYYY

    well well isent it candyman? hahaa well micheal said hollweens early this year hahaaaaa

  • jasons mom

    and bring them to the woods with leatherface like i keep telling u.

  • Lil Wayne

    Everybody supporting me is also supporting; 1) men wearing female jeans 2) men kissing other men on the lip 3) homo wanna be thugs

  • jasons mom

    now micheal its not safe to go out their by your self.bring jason along.

  • jasons mom

    mommy?? hugbg8yg7yg

  • micheal myers

    yug6gt6g76gg7gtgttgygbyubuybubybyyuvvtvgtvgyhbuhbhbyhbyhbyvbby7vtyvtvgtvgtvgtvtggv

  • tahir

    did pepsi think Wayne is fucking messenger of God when they signed him ? he a fucking rapper ..Killing ,drugs,sex,downgrading females is their vocabulary ..fuck pepsi mane ..I aint fuckin with mountain dew no more

  • jack johnson

    Wow this is exactly what RA the Rugged Man was talking about in the other hiphopdx article

  • DentaldamBOY

    Kanye: "I told Wayne to his face, he's the dopest MC out" Eminem: "Wayne, to me, is defiinitely one of the greatest in the game" Jay-Z: "Wayne is one of the most talented rappers out there" 2pac - " Wayne is talented" dmx - "i like Wayne" So should I listen to Kanye, Eminem, Jay-Z, 2pac and Dmx or should I listen to some broke losers on the Internet? I like how all of the people who hate Lil wayne come to and search for his videos to talk shit about them. Lil Wayne may not act like it but he is capable of making good music LONG LIVE WEEZY!

  • RIcky Rozay

    i always get confused about how people say Ross never lived that life. He was a CO for ONE YEAR when he was 18/19. He didnt get hot until he was 30. 11 to 12 years later. Who says in that time period that he didnt do any dirt?? Bawse!!!!!!!

    • jack johnson

      You've been writing this same comment all around the internet, does rick ross people pay you for this shit?

  • dentaldamboy

    As an accountant for YMCMB, I'm also starting a rap clique called Weezy Fuckin' Baby. Our logo will be Lil Wayne kissing Birdman on his picture. Then me, YESSIR, YADIG, and YEBO will rap about Lil Wayne's career as a guitar hero, real blood, pro skater, and best rapper of all-time. Rick Ross is a sexy motherfucker with a phat ass and I'm not a troll who's seeking attention.

  • venom

    why the fuck would you want lil wayne to represent your company any way?

    • ^

      HAHAHAHAHAHAHAHAHAHAHAHAHAHAAAAA!!!! Good joke. Wayne does not have billions of dollars. Mountain Dew/PepsiCo is a multi-billion dollar company who can buy Wayne and his family. They dropped his ass because he was stupid and said some dumb shit. That letter, BTW, is a fake you made up.

    • dentaldamboy

      Wayne has billions and billions of dollars. The real reason why Mountain Dew dropped him is because mountain dew can't pay wayne. Here's the letter I found. Dear Cash Money We regret to inform you that we can't afford to pay Wayne. I know he may want a pay cut but the fact is that we are in trouble and we need to cut something off. I know Wayne brought us money but we can't afford to pay him the bills. Sincerely, CEO of PepsiCo.

  • the dude

    Calling it right now. There's gonna be another editorial about controversial rap lyrics and/or freedom of speech. Just you watch.

  • Kramer

    We are a bunch of PU$$IES NOW A DAYS!

  • gamestwin

    wait....i see a trend happening...rappers will NOT be getting endorsements from white corps any longer...better go to college niggas.

  • www.marlosbeats.com

    This has to ring a bell...somehow...there are boundaries ladies and gentlemen...all this "freedom of speech" bullcrap has recoil...it has consequences..."getting dropped from endorsements" should be the last thing emcees are worried about making these epic punch lines that could probably get them hurt going to the wrong city...

  • mr brown

    like this mr carter

  • MONEY

    MOUNTAIN DEW X JA RULE

  • dentaldamboy

    As an accountant for YMCMB, I can assure you that the primary reason why Mountain Dew ended its relationship with Wayne is because they can't afford Wayne. The Emmett Lyric reason is bullshit.

    • dentaldamboy

      The email was private so it was never sent out to public dickboy.

    • ^

      You made that up.

    • dentaldamboy

      Mountain Dew Sent me this message Dear Cash Money We regret to inform you that we can't afford to pay Wayne. I know he may want a pay cut but the fact is that we are in trouble and we need to cut something off. I know Wayne brought us money but we can't afford to pay him the bills. Sincerely, CEO of Mountain Dew.

    • gamestwin

      accountant..nigga jump off the nearest sidewalk..wake up dentaldamnbitchboi u dreaming if u ever come near the bay we gonna break u off something proper like.

    • www.marlosbeats.com

      ^^^5 star reply marlosbeats.com

    • Anonymous

      Good joke. Mountain Dew is a multi-billion dollar company; they can buy Wayne and his family if they want to. The Emmett Till shit is the #1 reason why they dropped Wayne's ass.

  • Anonymous

    "why would they keep someone as the face of their company if tons of customers" Tons? lol

  • Anonymous

    Big deal. 5 mill is chump change to Wayne.

  • DewNotSellout

    damn, be careful if you plan on doing a song wit Future, his hook game is so good,you might spit somethin you'll wind up apologizing for later...u ain't enn kno it

  • Anonymous

    Please somebody tell this nigga, watch what come out his mouth, everytime he open it up he mades black young men look Stupid

    • Anonymous

      its the internet mofo fuck using grammatically correct structured sentences fool. Bet yo ass be righting coherent sentences when texting lame ass nigga

    • Your Step father

      yo nigga you ain't used your comma right. I know cause i'm a grammatical expert. i'm dumb as shit.

    • Anonymous

      i hate when idiots try to criticize other idiots

    • Your Step Father

      Actually you just helped set us back another 200 years. Learn how to construct a sentence 1st before going on about others being stupid. "Someone please tell this guy to watch what come out his mouth. Everytime he opens it up he makes young black men look stupid."

  • Dylan Dudicle

    Oh, THAT's what did it? Not his constant talk of shooting people up, being in the Blood gang, referring to women as "bitches" and "hoes" and being an all-around terrible rapper?

  • Imjustme

    If you embrace the essence of what Hip Hop was and is today, we should stand up all together to these Big Ass MF Companies that use Hip Hop like there hoe to push there product on to us. And reverse what they are doing to us. Stop drinking Pepsi product or wearing Reebok and see what happens. (Which no one in my opinion should never had wore them shits in the first place). Everybody always talking about Real Nigga shit and they work at Burger King or better yet lives with their mother. Real Nigga Shit would be to hit up Pepsi and say hey your disrespecting a culture that I'm highly in tune with and me nor my people are fucking with you no more! Last thought. I'm a rapper I get in the game say what I feel, I see, whats pooping off in my world, get sign. I cater to what the label want me to say and express my new feeling (money money money I'm rich, fucked your bitch money money) Then I get the Super endorsement and I have to censor my self even more to keep it. Now at that point I'm losing part of me, I'm losing my fans, and I'm fucking of my main Bitch HIP HOP! Pressure from these clown ass groups that challenge freedom of speech, because they are afraid of the the real word is really like. There's racism, rape,robbery, and murder everywhere! If your going to sign and artist that sicks by your product you need to sick by them as well! If I had an endorsement I would demand my cash up front.

  • Shadyari

    I wish Lil Wayne could beat up my man pussy instead :)

  • 999jmxxx

    www.youtube.com/watch?v=vexme4habn4

  • 999jmxxx

    www.youtube.com/vexme4habn4

  • J-Dog

    Rap legend JA RULE protested after the vile and offensive lyricism which is found in Karate Chop, where short after Lil Wayne had been dropped from a contract with Mountain Dew. JA RULE IS VICTORIOUS ONCE AGAIN, JA RULE IS LOVE, JA RULE IS LIFE.

  • Anonymous

    these dumb niggaz bout to fuck it up for EVERYBODY...its going to be hard as hell to get and endorsment if you are a rap artist in the future

  • Super Nigga

    I like how companies only drop niggas after groups protest.....They don't give a damn about who disrespects what, as long as they earn revenue.

    • Anonymous

      capitalism 101

    • Anonymous

      what do you expect. they exist to make money. why would they keep someone as the face of their company if tons of customers are pissed off at that person and stop buying your shit. its called business.

  • Anonymous

    ja rule is bigger than hiphop

  • 999xss

    www.youtube.com/watch?v=45d55hodgno

  • Dentaldamboy

    What some of you may not know is Michael Jackson was planning on signing to YMCMB at the time of his death. He had even changed his stage name to Mic Jackin. He was planning on releasing 2 Major albums of hard hitting Trap shit, one a collaborative album with Lil Wayne titled Trap Kids. Since Michael's demise Cash Money records have actually teamed up with NASA and are creating a Global headquarters in Space and on the Moon. The reason for this is to create a new genre of hiphop called "Zero Gravity Rap". Lil Wayne was hospitalized because during his first zero gravity rap training session he rapped so hard he created a Blackhole that nearly engulfed him. The universe was not ready for his talent so it tried to take him, luckily all it got was his chain and a couple of Big Mac vouchers. All you haters are gonna be sorry soon YMCMB will be so big it will have its own gravitational pull meaning you will be drawn into it no matter what you do

    • DewNotSellOut

      lmaoo, im in tears, funniest comment by far

    • LOL

      Lol man, you are trying soooooooooooooooo fuckin hard and it's never funny :( Chill with that interenet shit cuz even there u sound like a try hard teenager coming from 4chan or some other "troll" site. Meh..

    • anonymous

      was that supposed to be funny

  • Ricky Rozay

    most of these rappers aint real niggas. Word, Nas bankrupt never was a drug runner, Lil Wayne aint no blood, Jeezy aint no BMF, 50 a snitch, Game a stripper, Em was gay. None of these niggas real you guys. If they was all real they all be dead now. Like it or not Ross is the new biggie. BAWSE!!!!

    • Anonymous

      You forgot "Ross was a C-O". He's also still alive, which means he isn't "real" according to you what you just said. If you're gonna troll atleast try not to contradict yourself so blatantly, multiple times. Fucking idiot.

  • 4444444xzz

    www.youtube.com/watch?v=rhkb95j5c9s

  • succulentmangoes

    boycott pepsi no hip hop fans should be supporting them after disrespected tyler and weezy

    • Anonymous

      hahaha plz be trolling. You think you exist to them If you let these rappers dictate yourlife kill yaself.

  • Anonymous

    ja rule taught jordan how to dunk

    • Meh

      Meeeh....you are trying way to hard my nigga. It's just not funny :( U must be really fuckin bored...damn...kids spending so much time online....sad.

  • Anonymous

    now moutain dew gonna sign ja rule

  • Anonymous

    But when he raps "Beating up your block, yeah I get my Emmett Till on" back in 07 on Drought 3, no fucks were given.

    • Anonymous

      wayne wasnt near as popular in 07 as he is now

    • Anonymous

      real shit that man weezy just big af now they hating ross song wasnt on the radio neither that was rocko mixtape song so nigga cant say causse it wasnt on the radio

    • anonymous

      A) Doesn't matter. All I'm saying is the fact that the song was played on the radio is the main reason so many people became aware of the Till reference and responded the way that they did in comparison to some random throwaway track from an old ass mixtape that I'm surprised you actually rememered even if you're a die-hard Wayne fan. B) You guessed incorrectly.

    • Anonymous

      Well A) karate chop was an unauthorized verzion and B) I guess you're saying its ok to reference the Till tragedy in a song as long as its not on the radio.

    • Anonymous

      I'm pretty sure that song wasn't on the radio, dumbass.

  • Anonymous

    lol. too little, too late. if only he had addressed this when the shit first came to people's attention then the whole issue would have gone away as quickly as it had surfaced. but this moron was too cool/too proud to say 'i'm sorry, i apologize for any offense that lyric caused, i take it back, it'll never happen again.' now he lost out on a shitload of money that he would have had in the bag. stupid motherfucker.

  • bennyvalhallaz

    these companys wanna cash in on the youf/hiphop culture without upsetting the adult dollar,if no one complained an it sold more cocacola theyd dig up emmet tills body an have the cadaver jig around,doing a rap about 'even in death you gotta give a nigga his dew'..dew/due..gettit lol

  • Prick James

    "Airickca"??? Come on black people...

  • Anonymous

    I wonder what would happen if a white rapper had said that Emmett Till lyric instead.

  • Anonymous

    what a shame ...... Rick Ross is setting bad trends

  • dboi fresh

    Wayne don't care he still gettin money from his trukfit clothes and his album Willie gold in a couple of months

  • oooooxq

    www.youtube.com/watch?v=qi-kjvls6uk

  • 444jmooo

    www.youtube.com/watch?v=k7tvkpeoobo

  • YADIG

    FUCK KENDRICK LAMAR, J. COLE, 2 CHAINZ, ODD FUTURE, LUPE FIASCO, MEEK MILL, WALE, DRAKE, WIZ KHALIFA, BIG SEAN, KID CUDI, B.O.B, MAC MILLER, YELAWOLF, LAUGHTERHOUSE, MACHINE GUN KELLY, ASHER ROTH AND ALL THESE WACK FRESHMEN RAPPERS THAT SOLD THEIR SOUL TO THE DEVIL. FUCK EMINEM, JAY-Z, RICK ROSS, LIL WAYNE, KANYE WEST, DR. DRE, DIDDY AND NAS FOR MAKING SONGS WITH THOSE WACK RAPPERS. KILL THE ILLUMINATI! THEY KILLED PAC, EAZY-E AND BIGGIE! ONLY DMX AND BEANIE SIEGEL REMAINED THE TRUE WARRIOR FOR THE KILLUMINATI SOLDIERS! LISTEN TO REAL MUSIC LIKE IMMORTAL TECHNIQUE, LOWKEY, K-RINO, DIABOLIC, APATHY, CELPH TITLED, VINNIE PAZ, SEAN PRICE, HOPSIN, MC JIN, NECRO, CANIBUS, INSANE CLOWN POSSE AND ALL THE REAL UNDERGROUND LEGENDS!

    • Illuminati

      I am afraid that those people do not affiliate with our sect. Please see it that you know that is fact.

    • Anonymous

      How the fuck did Asher Roth sell his soul? He's pretty much underground nowadays and makes some decent hip-hop compared to the majority of the other rappers you just listed. Dumbass.

  • YESSIR

    HE HAD IT COMING. MY NEW FAVORITE RAPPER IS PUSHA T.

  • Yo

    Mountain Dew is so pussy now. Drop Tyler & Wayne...the only niggaz who are not afraid to be themselves n honest.

    • ....

      Did you not see the apology that Lil Wayne posted? So if he was really being himself, he wouldn't have apologized. He only apologized because he was afraid of getting dropped, and he did. Even though I don't care for Tyler, he said that he didn't care if his commercial was cut and that it would change his artistic vision. Lil Wayne is a pussy, and the lyric was fucking stupid and didn't make any sense.

    • Anonymous

      @yo what does being honest have to do with being sensitive and exercising good judgment. i know alot of honest people that know better than to say such vile and fucked up things about historical injustices.

    • OM3gA

      haha tru dat straight idiots

    • Scott Hall

      ...Aye Yo!

    • Anonymous

      You're joking, right? Those two are fucking idiots.

  • ccccccx

    www.youtube.com/watch?v=3ktawh1-x84

  • Anonymous

    Fuck Aickra Gordon Taylor or whatever her name is. An artist issued a statement apologizing for his disrespectful remarks on the song and you reject it claiming it falls short. That bitch probably never heard of forgiveness. Fuck u Mrs TAylor.

  • Anonymous

    YESSSS!! THIS IS AMAZING. WAYNE IS GOING TO HAVE ANOTHER SEIZURE NEXT MONTH AND HAVE TO QUIT RAPPING FOR GOOD

  • YESSIR

    FUCK MOUNTAIN DEW!! WAYNE AND I SUDDENLY REALIZE THAT IT TASTES LIKE PUSS!! WAYNE IS BETTER OFF WITHOUT MOUNTAIN DEW!! WAYNE CONTINUES TO RULE!

  • Anonymous

    This is just as stupid as Rick Ross and Reebok. I don't like either of these rappers, but come the fuck on now. Too many sensitive little faggots are fucking sit up for people. Why you gotta break someones balls for rapping. No one has ever dropped them for talking about shooting people and slapping bitches and selling drugs and whatever other negative shit rappers talk about. Do these advertisers not know the game they are getting into when they endorse rappers? And I wouldn't drink Mountain Dew if piss was the alternative

    • Ja Rule

      maybe its cause the stupid shit these guys (those on endorsement deals: Ross, Wayne) say/do is fucking the company's money up they got ppl to answer too. STOP LYING you drink Mountain Dew. FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOU

  • F Ymcmb

    Reebok should just drop tyga for the hell of it drop all these crappy rappers from every endorsement deal

  • asher1985

    How does this make the Till family any better than Wayne? They sought revenge, which is a sin. Wayne messed up and the lyric was definitely insensitive. But I thought this was the land of second chances?

    • ^

      You're a fucking idiot.

    • WestCoast17

      Agree 100% man what does it accomplish? What more do they want, Waynes head on a stick or something? As has been said many times....there are a lot more offensive lines. Wayne quotes EVERYTHING. he messed up pretty good but how long u gonna drag it out?

    • OM3gA

      ^^ wtf did u even read the article and look at the idiot Wayne did not "apologized"

    • Anonymous

      asher, you're a fucking idiot. Wayne did not apologized to the family for that line.

    • asher1985

      I'm an idiot an idiot an idiot hahahaha I'm an idiot an idiot an idiot hahahaha I'm an idiot an idiot an idiot hahahaha I'm an idiot an idiot an idiot hahahaha I'm an idiot an idiot an idiot hahahaha I'm an idiot an idiot an idiot hahahaha I'm an idiot an idiot an idiot hahahaha

    • thefed

      28 years old?? LMAO! That just shows what level your brain is in- kid?!? lmao

    • asher1985

      Kid? Dude I'm 28 years old. Christian or not, he wasn't fighting. It's ultimately MDs decision. But I still don't see what Till's Family was trying to accomplish here. Taking food out of another man's mouth is stupid.

    • Anonymous

      Take all that "Turn the other cheek" bullshit to church kid aint nobody in the real world bout to get disrespected and not fight back. Turning the other cheek just leaves with you a broken jaw in the long run, gotta fight back

  • Baby

    Fuck Mountain Dew. We drink syrup, playboi. YMCMB, we the business.

  • Rreal Talk

    Foot in your mouth costing you millions shit

  • Anonymous

    R.A. The rugged Man!!!!!!!!!!

  • Bobyahed2dis

    Bad move mountain dew, you're about to miss out on billions of dollars

    • OP is an obvious troll

      HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!! Billions of dollars? Best joke of the year. Wayne isn't even worth that much. Mountain Dew will do OK without him.

  • Anonymous

    lmao this whole dropping people over lyrics thing is hilarious.. did they listen to a single wayne album before signing him? Who did they think they were signing? This is a nasty perverted weird ass nigga, who I happen to enjoy listening to very much. Brands... if you're going to fuck wit rappers, fuck wit rappers. otherwise don't bother.

  • lol

    Where them bitches yessir and dentalboy at

  • the crazy guy standing by your car

    76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy

    • CantOutTrolltheTroll

      76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy 76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy 76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy 76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy 76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy 76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy

  • Anonymous

    Let's see what the Wayne trolls have to say about this.

  • Meek Mill

    FUCK Mountain Dew. We drink Sprite. Thats what we do. We drink Sprite.

  • Anonymous

    Another L for YMCMB.

  • Anonymous

    People don't drink mountain dew in the hood anyways. Only white folk will be upset by this news.

  • Anonymous

    rappers in commercials are whack

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