Tennessee crooner Justin Timberlake was already able to reel in the support of Citi Private Pass for his “Legends Of The Summer” tour with Jay-Z and now the singer has just announced a new partnership with MasterCard. According to Billboard.com, Timberlake’s partnership with MasterCard will last for two years and is part of the company’s MasterCard’s Priceless Cities program.
“I’m thrilled to be a part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music,” said Timberlake in a statement. “MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders.”
The singer’s partnership with MasterCard will launch on May 5 with a New York City concert that’s open only to MasterCard cardholders. Cardholders in other cities can expect similar, exclusive concerts in Chicago, Miami, Los Angeles, and a handful of other locations.
Additionally, Billboard.com reports that pre-sales and exclusive concerts like MasterCard’s Priceless Cities program do in fact help with the sale of millions of concert tickets each year.
On top of his May concert with MasterCard, Timberlake’s partnership with the company will also include other events and co-created content.