Rick Ross Responds To Reebok, Releases Formal Apology Statement

Rick Ross says that his "U.O.E.N.O." lyrics did not reflect his "true heart." He wishes Reebok Classics success moving forward.

Less than 24 hours ago, Rick Ross was dropped from an endorsement deal with shoemaker and apparel brand Reebok. Following a two weeks of protests and apologies song lyrics ("U.O.E.N.O.") interpreted as condoning rape, The Miami, Florida-based rapper was dismissed due his "values" not coinciding with the brands. In the wake of yesterday's news (April 11) the Maybach Music Group founder has released the following statement, according to HotNewHipHop.com:

"Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it's wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it." —William Roberts (a.k.a "Rick Ross")

Additionally, the star went on his Twitter to thank Reebok, wishing the brand further success:

RELATED: Slim Thug & Earl Sweatshirt Criticize Reebok For Dropping Rick Ross

268 Comments

  • Anonymous

    he looks like a black beaver

  • teddy

    a yo rick ross n me raped some chicks then some dudes, thenw e signed nas to jay z s label, then we called jay z a boojie ass camel joe lookin nigger aka FUCK BOI smell what im sayin?

  • Anonymous

    so reebok condones murder, selling drugs etc.? The only reason he is apologizing is because he is now losing $$. The only reason reebok dropped rick ross is because now they are in risk to lose $$; thats only because rape is socially unacceptable. Rick ross is completely wrong for that lyric but Reeboks just as big of a bitch and apparently have all of the same other 'values' as ricky rozay the bawse. haha

    • molia

      You are right, but if we want change, we should be more encouraging and less dismissive of these steps in the right direction, no? Is there not a chance that losing the money actually made him reflect on what he's putting out there, leading to a sincere shame? He IS a father and a real person. Maybe Reebok was motivated by money, but I imagine a lot of people that work there shared the sentiments of those who spoke out. And it was a good decision (i feel) that may have a domino effect on corporate support for artists, perhaps finally opening the door to some new trends and new artists getting a chance. When this shock value starts to backfire as a cliche as well as income loss, and go out of fashion, a new wave of quality artists may surface.

  • Anonymous

    Ja rule is in scary movie 3

  • JA RULE CLEVELAND

    JA RULE TOLD KANYE HOW TO BONE KIM K AFTER HE SHOWED HIM

  • Krypt

    Now, the double standard. Think about it like this, when a man and woman meet, whos in charge of whos getting laid tonight? Does the man call the shots? Does the man get to say Hey baby, guess what? Were having sex tonight? Whos in charge of that? Its the women because why? Women are usually not as craving for sex as men are. SOME are, yes, some but the majority of the time, theyre not as worried about when theyre getting laid next because men chase the women. An attractive woman can stand in a club and twerk her ass for 15 minutes and get 5 guys who wanna hit her (sexually speaking of course). A guy, what does a guy have to do to get a girl? Oh, hes gotta be funny, good looking, charming, hes gotta have manners, hes gotta have a decent sized package to get the job done, hes gonna have to do something like loosening her up by maybe buying her some drinks. Like, the list for guys is much more then women, is it not? So when a guy can sleep with 5 girls in a 2 week period, of course hes going to get praise by other guys and be called a player and a ladies man because why? BECAUSE ITS DIFFICULT! A girl can sleep with 5 guys in one night no problem if she wanted to, easily. So when a girl does it, yeah, its going be a bit of a double standard but it makes sense, doesnt it? Also, think about this, a guy has sex with a girl, nothing about him changes. When a girl has unsafe sex with a guy, the chemicals in her juicy juice that makes her so nice and wet form a chemical connection with the guy that has no effect on him but does effect her. It allows her to pick out his scent in a crowd which adds to pre-wetting of her vagina. Yes, this is true. Last reason why this is held over girls and can be a double standard is because with guy that enters her, she becomes not as tight, NO GUY wants to fuck a girl that is not tight. Its something you as a guy look forward to when youre undressing her and warming her up. Its like unwrapping a present and instead of finding that G.I. Joe toy you wanted, you got one of these. When youre undressing her, and are about to have sex, you are expecting that pussy to be tight as fuck for you. I know the double standard while yes is a bit prejudice against women and punishes them for having the same sexual desires as men but it makes sense when you think about it the way I did. THAT ALL SAID Maybe if some people who dont like this whole double standard worked on their relationships instead of calling it quits and finding the next guy or girl to fuck and solved their problems, theyd need only fuck 1 person. Use logic guys, dont be stupid This logic has been brought to you by Krypt

    • Sam

      That was the worst thing i have ever read. What on earth are you on? What is logical about what you said? You fuking moron hahaha ! Whats funny is you think your intelligent !!!

    • molia

      i was following you until the vagina line. Then i felt weird reading an essay on sexual dynamics by a high school freshman. Dude, women's vagina's don't get stretched out from having sex anymore than your butthole gets huge from pooping everyday. LOL

    • Anonymous

      I would have loved for you to use logic.. hahaha who is this cat?

    • Anonymous

      aint nobody got time fo dat

    • Mr. Fenny

      Your essay gets an F!

    • Anonymous

      you were on the right track until you started talking about vaginas... from then on you made no sense

  • Anonymous

    go get a life troll

  • Anonymous

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  • Anonymous

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  • Anonymous

    Ja Rule hate skinny jeans.

  • Truth Power

    Whats with all these Ja Rule comments??? LOL fat boy got dropped!

  • Ja Rule

    and the entire rap game

  • Ja Rule

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  • Ja Rule

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  • Ja Rule

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  • Ja Rule

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  • Anonymous

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  • Anonymous

    Ja Rule drops his soap in the showers and never gets fucked

  • Anonymous

    Ja Rule was born on 26th February 1976 (the birth of a legend)

  • Anonymous

    Fuck 3 kings by Rick Ross... there's only 1 king who is known as Ja Rule

  • Anonymous

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  • Anonymous

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  • Anonymous

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  • Anonymous

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  • Anonymous

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  • Anonymous

    Ja Rule is up there with 2pac, biggie, big l, nas and rakim

  • Anonymous

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  • Anonymous

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  • Anonymous

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  • Anonymous

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  • Anonymous

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  • Nasstil@it

    Suprised officer Ricky didn't have anything negative to say about Reebok...just took his loss like a man and moved on.

    • Anonymous

      you know he was pissed and probably burned all his reebok shit but his people cant have him out here taking any more L's so they wrote him an apology and told him to keep it moving God Forgives, I Don't MY ASS

  • jg

    wtf. this nigga actually went out a apologized for lyrics in his raps?? What a bitch. No respect for Rick Ross. Eminem, Pac, Snoop, Nas..every other great hiphop artist has stood behind their lyrics. Rick Ross is a bitch nigga.

  • kendrick lamar

    officer ricky cant get no more money he ain't even know it

  • Anonymous

    niggas cant be more fake then this...his fans are so damn stupid

  • Anonymous

    now he can't pay off the gd's lol

  • Anonymous

    "Is it how my chain swings? Tired of ma face Tellin' lies, getting niggas wives tied up and raped" -Rick Ross on the song 'Gunplay' from 2009's Deeper Than Rap nigga aint sorry he has talked about rape numerous times

  • Ja Rule

    Ja Rule Fucked Blue Ivy Carter

  • mased

    Damn its a fucking song....its entertainment ....so when a rapper boasts about being in a gang or selling drugs or murking someone should they get dropped from anything ???gtfoh...understand whats real people and stop letting music or any other form of entertainment influence your life....

    • BLive88

      i know man it crazy. people act like telling impressionable kids that its perfectly acceptable to date rape women is a problem or something. i

  • Anonymous

    This is what the rappers of today sound like to me when they give interviews: Interviewer: How's it goin'? Random Rapper: Aww, man, you know livin good, eatin good. We gettin it, we gettin it. *insert record label name*, we a movement. We gone eat regardless. At the end of the day, real talk. I: Ok ....... So what do think about this whole N. Korea fiasco? RR: Aww, man, he's a good artist. I like that Food & Liqour. I: No, nigga, the situation in North Korea, what's you take on that? RR: Aww man, you know, everything happens for a reason. At the end of the day, the chickens comin home to roost, ya heard. Don't count your chickens before they hatch, ya dig. That's real talk. I: Are you on drugs? RR: Nigga, you ain't? I: I'm on the job. RR: Job, like work, like a real job? I: Of course RR: Ewwwwww, no, just no

  • jripper

    ur shit fat boy and fake as fuck

  • yOLO

    fat fuck lol u ain write that shit so cut the bullshit.your intellect level isn't that high Officer Ricky...lets end his career now plz

  • Anonymous

    All this guy does is piss everyone off man

  • TROLLING

    TOO LATE NOW FAT BOY UHHHHHHH

  • Anonymous

    You would apologize to if you lost the money he did losin that contract you dumb fuck.

  • Anonymous

    am i the only who hopes everyone in mmg dies

  • Bobyahead2dis

    c'mon guys, hes the closest we have to biggie nowadays, lets cut him some slack, who cares about his personal life he makes decent music

  • Anonymous

    Officer Ricky is a joke and so are his supporters still saying the same old shit "HE MAKES GOOD MUSIC I DON'T CARE ABOUT HIS PERSONAL LIFE"

  • Anonymous

    why apologize? Did NWA, Geto Boys, Biggie Eminem etc apologize??? What hapened to you guys in the states? Getting soft and sentimental? Freedom of speech!!!!!!!

  • Anonymous

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  • Gumbukumbu

    The untoucheble Maybach Music!!!!!!!!!!

  • WTAF

    Apologising for your art is some weak ass shit. He's a bitch who will tuck his tail when the pressure is on. What a useless cunt.

  • Anonymous

    Ross lost all credibility. I know he's a man but he's supposed to have the appeal as a hard rapper.

  • Ricky Rozay

    Shit is easy to make a classic track. Get a bangin ass beat, get someone that can actually rap (like Nas, Rozay or Hov), make sure it's catchy to the ear but isn't talkin about stupid shit, bang, classic joint. Too bad too many niggas can't craft a good song. Bawse!!!!!!!!!!

  • agin

    not only that i guarantee he didnt even write that "apology" either. if you aint real get out the game cause otherwise you gonna end up like this, or having seizures, or flying to cuba in order to gain enough attention to drop a trash single. or wearing a dress on SNL. all of the above. the american dream

    • Anonymous

      so jay flew to cuba just so he could drop a single about the negative reaction to him going to cuba? fuck out of here

  • ryan

    what a big fat faggot, for real. its awesome watching him choke on his words. his "real" heart is still at the CO facility cause his fake ass rhymes arent doing nothing but lockin up fools minds. 50 should be all over this, he must sold out too. i never comment, im drunk, so you know this is truth. peace

    • Anonymous

      50 is on it best believe that fuck everyone in mmg and who likes them fake ass wanna be drug dealers

  • mrs. obama

    barack, get your ass off of that damn computer NOW!

    • mrs. obama

      hahahahahaha!!! Your fat ass got 2 inches of hard dick. If you had a son he'd go deeper than you on the day he is born!

    • Rick Ross

      Me and the mollies are coming over. You know what time it is. I'm going deep, I'm going deep, I'm going deep, I'm going deep, I'm going deep, I'm going deep...

  • obama

    ok guys take it easy now. william roberts lied about his past, but so did I, I was born in Kenya. Now im the president. and shout out to ray-j and that i hit it first, that shit is dope

  • anonymous

    so when eminem gonna lose his endorsements???

    • Anonymous

      ^@DL DUB-You mean like Chrysler or Sprite? Lmao. Dumbass

    • DL Dub

      The last time yo dumb ass seen Eminem in a commercial pushing something that's not his album? Fool aint got endorsements. Companies would never endorse someone as hostile as eminem.

  • nigga creep

    Why'd it take his weak ass this long to apologize lol? Nigga shoulda came correct when he was called out. He tried frontin like it meant sumthin else lol! Maybe if all these fake ass rap niggas had game with women, theyd could get pussy without E or blowin bandz on em.

  • Anonymous

    Life of a drug dealer.

  • Anonymous

    Every person who has a grown up mind would say that lyric wasn't in good taste. Its not like there is any wit or humour in the context or delivery. Its actually a lazy lyric. The older i get the more i appreciate a track,i don't just follow an artist! Rick Ross has had some tracks i respect as good music,same as Kanye. But when it comes to respecting what they stand for as a person. A grown man! They have loose morals! pick and choose what they stand for and who they actually are, way too much. Conforming too much for money seems to be a rappers biggest problem in 2013.

    • Anonymous

      some things you just can't say sorry for. damage was done.

    • Swordz

      Well said. I would add the full apology is welcome - but the fact its over 2 weeks late puts Ross firmly in that camp you describe of "conformity rappers"!

  • MelloMusic

    It's all good. Rick Ross just signed a deal with Nike because he's L-Proof. http://www.ogregister.org/1/post/2013/04/rick-ross-signs-deal-with-nike.html

  • Ricky Rozay

    Rick Ross Projects Port of Miami: 7/10 Trilla: 7/10 Deeper Than Rap: 8/10 Teflon Don: 10/10 Rich Forever: 10/10 God Forgives, I Dont: 9/10 Bawse!!!!!!!!

  • Anonymous

    he now need to write some song about appreciating women and go premiering this song to them feministic UltraViole(n)t hoes to their headquarters.

  • 614grind

    I've dissed Rick Ross for everything from his shameless fake corny mob boss image to his recycled sound for 3 years now. But, I give him credit for showing some humility here. He should've left that line in the booth but he made a mistake and apologized for it. He showed class and I salute that. We all make bad judgement calls and should be forgiven. Salute to the fat cop today. I'll be hating again tomorrow!

  • Anonymous

    THIS NIGGA DIDNT WRITE THIS SHIT!

  • ETK

    Rape and pillage your village, women and children" - Jay-Z in Monster. So Ross alludes to rape, Jay-Z flat out says he rapes women and children and no one says a word??? Talk about a double standard. People and companies are so ridiculous. And Reebok was OK with Ross talking about selling drugs and shooting people but now have a problem with some talking about slipping a girl a molly? ok I understand everything now.

    • 7Sounds

      I'm surprised at ETK's weak perspective... I'm starting to think he's a white guy. Any way - the other two guys killed him so I don't need too...

    • PeoplePlease7

      People did complain and raise a ruckus, however, if you rely on CNN and BET for your news, you wouldn't know. They don't cover boycotts and protests as that would mess with their money...

    • Knuckles31

      That's because there was a theme to the song, that in describing the qualities of a monster. There is no double standard especially when the sound of the Monster Song had a horror/halloween theme to it. The rappers in that song also tried to relate to fictional murders like Jason or Micheal Myers but you don't actually see them killing innocent people do you? There is no double standard in what your saying. Rick Ross DID write those lyrics in his song, with no theme to the song, so those lyrics stick to his image. He made a choice in releasing that song and I actually think its good that their songs (Lil Wayne as well) are being pulled from the radio since they are mostly garbage and those same rappers make Rap in general look bad. Oh and Rick Ross will NEVER be a new biggie.

  • Ricky Rozay

    like it or not ross is still our new biggie Bawse!!!!!!!!!

  • JahRandom

    "And most recently, my choice of words was not only offensive, it does not reflect my true heart."

  • Anonymous

    i don't know why he apologized when they dropped him. i would never apologize being at his situation. i hope now them feministic hoes are all happy

  • 50 cent

    if this had been me, I woulda gone into WAR MODE and put reebok out of business. GUNIT

  • Anonymous

    Why didn't he do this weeks ago. The moron could have kept the Reebok deal

  • asher1985

    people get offended over anything you say nowadays. i wish he would not have apologized and came out with a statement referring to our civil liberties instead. not condoning the lyric, but molly is not a date rape drug regardless so this whole thing is beyond silly. go listen to the marshall maters lp if you want to hear a lot worse, this controversy surrounding this is so stupid

  • Gary

    Ok... how did Ross know it was against the law?? Thats right, he helped watch over cats that did, are accused of doing that same shit... Dude, stop. Your heart is not wanting to get shot at... your heart was missing for a minute and forgot that abuse was wrong... cause that brain of your's is trying to run game... but your heart ain't in it. Be honest for once and just sit back in the in the office and let them REAL cats that do this rap thing. You have officially made yourself a laughing stock... "Nah, not me getting that award to oversee""... "Not my name that I took and made my life reflect in song"... "Not my intent to bring harm to harm the most cherished women in the world." Christ... STOP! I'm not a fan at all but I will respect the hustle game. You were old when you started this rap career. I would have loved to have done what you have done but you went wrong in trying to tell the story of others and come to find out your former hobbies... dudes who are correctional officers hang with cops and the like... I can't can't dig a pig. I give you credit for doing something I only dreamed about... but I would have been true to my position and not make it than to lie and make. You made your bed... enjoy the rest. Peace goes out.

  • ap

    So someone who can't even put spaces after his sentences can write an apology worded as such? Okay. Forgiven.

  • Anonymous

    maannnn the line/lyric wasnt even that badd

  • Anonymous

    TOO MUCH...TOO LITTLE....TOO LATE......TO TRY AGAIN!!!!!!!1

  • Anonymous

    God Forgives Reebok dont

  • Anonymous

    Meek Mill says Reebok are lame Ross wishes them success watch that dick rider weak mill change his tune

  • V-Nasty is God

    Like I believe this nigga has the capability of putting together a coherent paragraph like this. More like Rick Ross's publicist releases formal apology on behalf of Rick Ross. For real though, somebody please revoke this fake ass CO's "bawse" card. This nigga not only got punked out of a concert by some GD's, he was forced to apologize for a lyric he said after the fact he was fired. Doesn't sound like "bawse" shit to me. Nigga probably in the bed with a box of tissues and a half gallon of haagen dazs as we speak. Weak ass nigga.

  • wesley269

    REEBOK DROPPED HIM FOR IMAGE PURPOSES that's it, they don't want that outside their store, especially since they made 3 quarterly LOSSES, THEY COULDN'T CARE LESS ABOUT WHAT HE SAYS, ITS ALL ABOUT THE DOLLAR$$. How many people have actually lived with Ross or been around him his whole life, or seen how he lived before hiphop? how many get their info from news outlets or what 50 cent said? DON'T ALWAYS BELIEVE WHAT YOU READ or HEAR! How are people still so naive!! WAKE UP! I bet you all think the earth is still flat too!! doughnuts!

  • Anonymous

    I just got paid $6784 working off my laptop this month. I was shocked when my neighbor told me she was averaging $95 p/h, and she convinced me to try. I cant believe how easy it was once I tried it out. The potential with this is endless. This is what I do, Wow55.COM

  • Cooogi

    "God Forgives, I Don't" Yet again rick ross contradicts himself and everything he says he stands for. Fakest rapper in history next to tyga

  • REALTALK

    NOTHING WILL EVER MAKE YOU PEOPLE SITTING ON YOUR COMPUTER HAPPY. THE MAN GAVE AN APOLOGY, TAKE IT & MOVE ON. GET FUCKIN LIVES & LIVE THEM, QUIT WORRYING BOUT WHAT THIS MAN IS DOING & DO YOU.

    • Ja Rule

      yet you're worrying about other ppl. GET A FUCKIN LIFE & LIVE IT QUIT WORRY BOUT WHAT OTHERS ARE DOING & DO YOU

  • firehawk17

    rick ross did not write that... he isnt that articulate so i cant gauge if he is being sincere but it had to be done to help stop the bleeding of his public image...so hey guess this is the best we're gonna get.

  • Anonymous

    Even if it is him he should have did this earlier, no excuses.

  • ETK

    at the end, this has made so many headlines about Rick Ross. in a way, he took a W on this one. rappers love controversy, and controversy loves them

    • PR Consultant

      ETK has half a point... and half a brain... but that's neither here nor there... The rest of the point is; RAPE controversy, just slightly below paedophilia on the negative PR list, is the worse controversy to be associated with. Damage limitation from the label will be in overdrive mode! And I'm out..

    • Anonymous

      Naw this aint' the same...NOBODY LIKES CONTROVERSY THAT COSTS THEM MONEY....Ross next albums sales are going to tank....just watch...not that they were ever that great anyway..but you get what i'm saying

  • Anonymous

    "I don't believe for one second that Ross wrote this, or that he is even sincere" You're acting like one of his victims. He made a mistake, and apologized for it. Seriously... Be a real man and move on with what sounds like a pathetic life for you.

  • Anonymous

    There you go. He apologized, "again", so let it go.

  • downtown brown town

    "As an artist, one of the most liberating things is being able to eat mad pizzas" #firstdraft

  • Ja Rule

    When Ja Rule speaks, you Shut the Fuck Up and Listen!!!!!!!!!!!!!!!!!!!

  • Ja Rule

    if you fuck a chick its always after Ja Rule, no if ands or buts!!!!!!!!!!!!!

  • Ja Rule

    Ja Rules music has the power to end world hunger

  • Ja Rule

    Real niggas dont apologize for shit, just look at how ja rule became the greatest of all time

  • Ja Rule

    Ja Rule could turn a dyke bitch straight

  • Anonymous

    is just 2 4give n 4get we all say shit and made mistake sometime....

  • OASIS

    He has a great PR WRITER.

  • Anonymous

    A true boss doesn't apologize

  • hm

    Exactly THIS a couple of days or weeks earlier, and he'd be out of trouble. Instead of repeatedly saying the lyrics were misinterpreted...

  • p

    lol a bit late... you don't have to be very smart to realize you fucked up with lyrics like that

  • IMhO

    cant be mad about that apology. got kicked off and instead of airin them out, understood.. one of the only things i c an say i respected about dude

  • Anonymous

    Does he think anyone will believe he sat down and wrote that out ? Its too late anyways.

  • Anonymous

    lol "paint pictures with words" you just lie, what a euphemism...

  • Rick Ross

    i apologized now give me back my deal and play my song (Boxe Chevy) on the radios, Roozaaaaaay! #BAWSE!

  • VCZELL

    he should think before he raps. but he isn't able to do so!

  • JP

    I didn't agree with the lyrics when I first heard them. I can't speak on what Ross was thinking when he wrote those lyrics or if he is sorry or not because I am not him. With that being said I guess Ross will now be the new "Chris Brown"...Everybody Hate's Will.

  • 101

    His statement left me speechless.never thought a rapper like ross could write something like that IF he did then good for him

    • PhillyMu

      C'mom bruh... You should already know how this type of shit goes down. He gets his publicist or hires a Public Relations firm to craft a sincere apology statement. I don't believe for one second that Ross wrote this, or that he is even sincere. If he was sincere about regretting the lyric, he wouldn't have waited until the issue hit his pockets to show any remorse for it. I'm one of his fans that he really disappointed by not handling this like the "real" nigga he says he is.

    • Anonymous

      obviously someone else wrote it...

  • Chris Etrata

    If he were to reflect his true heart, he would be rapping about his police life and discouraging crime.

    • Chris Etrata

      Hop off of Ross Dick. You butthurt because Ross was told's he's wack.

    • Anonymous

      He wasn't a cop cop, you cyber idiot. One year as a C/O at 19. Imagine if Ross looked in your closet. What dark secrets would he find, huh Erik Estrada?

  • Anonymous

    Its still puma supra converse diadora lotto asics brooks

  • Anonymous

    Oh yeah, NOW Rozay is conscious. Give it a day or two, he'll be back to "money, bitches, and guns"

  • Baby!

    Reebok need to pick up the phone and call Ja Rule right now! True sneakerheads will totally cop a Reebok classic remix with the undisputed ruler of hiphop.....Baby!

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