Veteran Pomona, California emcee/producer Big Hutch (a/k/a Cold 187um) has taken umbrage with Young Money Records artist Tyga recently adding "187" to his name.
In a post yesterday (February 21st) on his manager's Big Shot Music site, Hutch stated his disagreements. “I’m not cool with Tyga’s use of 187 as his brand for his project(s) because he didn’t holla at me about it. Everyone knows who the real 187um is out here in Southern California. That name had been relevant for over two decades and now some new young cat comes along and thinks he can just run with it without at least talking to the originator of the brand?”
The Above The Law co-founder added, “You can’t just use somebody’s name or brand to glorify your own existence. That’s called 'biting.' Whether people think it’s a big deal or not…what happens when people start referring to him as 'Tyga 187' or 'that is the 187 guy;' that simply doesn’t sit well with me, especially surrounding the fact him or none of his associates took the time to holla at me about it knowing I’m still a relevant entity in Hip-Hop. If he was to call himself Tyga 'Cocaine,' the real Kokane would have a problem with it. If he was to call himself Tyga 'Quick' or Tyga '8,' the real [DJ] Quik and [MC] Eiht would have a problem with it plain and simple. It’s their brand.”
Previously, Gang Starr's Guru publicly criticized then Roc-A-Fella Records engineer/A&R Young Guru for similar principles. The last three years have also seen a high-profile dispute between Freeway Ricky Ross and the rapper Rick Ross, that has resulted in legal action.
Tyga has yet to officially announce a name-change. In November, the Los Angeles, California artist released a mixtape called 187, which also featured a single of the same name.