YouTube Deletes 2 Billion Fake Views From Universal, Sony & RCA Videos

YouTube recently stripped three major record companies of more than 2 billion fake views on their videos.

It looks like three major record companies - Universal Music Group, Sony/BMG and RCA Records - are in hot water with YouTube. According to The Daily Dot, the popular Internet video provider has stripped the three music groups of more than 2 billion falsified video views.

Last week, YouTube's parent company Google retracted upwards of 2 billion views from videos published by UMG, Sony/BMG and RCA. These views are believed to be the product of "black hat" view count-building techniques, in which third-party companies inflate the total view tallies as a means to manipulate a video's popularity and its increase exposure on YouTube.

The biggest offender of the three record houses was Universal Music Group, who was stripped of over a billion views out of its total 7 billion hits. Sony/BMG and RCA were hardly spared either, with the two companies losing 850 million and 159 million views, respectively.

Yet these lost views aren't the only punitive measures that Google has taken against the three companies. All but five of UMG's published videos have been deleted from its channel, while the number of videos on Sony's channel has been pared down to three.

Google's crackdown on these black hat views has affected more than 500 different official artist channels, including channels for Chris Brown, Beyoncé, Michael Jackson and many more.

UMG is the first of the three companies to acknowledge its dip in views, and cited its shift to publishing videos on VEVO as the reason why its YouTube channel had been downsized. DX will keep you updated as more information comes to light.

RELATED: RCA Records Closes Jive, Arista And J Records

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94 Comments

  • AMAR

    www.youtube.com/watch?v=Y_SIGRmuvHc

  • AMAR

    http://www.youtube.com/watch?v=Y_SIGRmuvHc plz watch ;)

  • ChippinEmOff

    What some of you don't realize is that this is fraud. These companies as well as many individuals get a share of the profits from advertisements in the partnership program. They get paid per view, that's why you see ads on some of the videos because they chose to monetize the videos. You have a choice when in the program to monetize or not to monetize your uploads to YT. What you make back ranges from $0.07 to I believe $0.13 per view. Now add 1 billion views to those pennies and you get a nice fat knot. YT considers views just like currency so if you break the rules your channel could be deleted, but in this case that would be major fraud on the label's end and they would open themselves up to major lawsuits and possible criminal investigations.

    • No

      No, I had a few friends that did the same thing, the views count but they don't get money from ads, they just get more exposure on youtube, which leads to real views, which leads to money to everyone in the program (uploader, advertisers, youtube...). YT used to allow some people with partnership to get away with it so that they got more views, but they don't anymore.

  • BLACK

    GOOGLE NIGGAAAAAAAAA!!! GOOGLE > APPLE

  • Anonymous

    umm, who gives a shit.

  • Unplugged from the matrix

    Gay? What's gay is the sheep that don't even realize that they're being conned into buying bullshit because it's popular. Keep following the herd.

  • Ultimate Megadon

    i been knew that majority of labels been doing this all your favorite rappers with all that hype behind them they be buying youtube views

  • Anonymous

    Thanks for the laugh geeks i can't get enough of you clowns.

  • Tim

    What if twitter start deleting all of the fake followers from them also...

  • Bob

    youtube HATES how this guy works, he sells you youtube views and likes and they can't stop him. Check him out http://seomixture.com/.

  • Damn shame

    "Mainstream" music must really be at an "all time low" when you have to perpetrate a fraud just to get people to pay attention to artists. "Mainstream" nowadays is like fast food it doesn't stick to with you, you just shit it out and move on. It's sad really, because real artists that are about their craft can't get exposure but, talentless hacks get exposure because of their "connections".

  • Sony is Fraud

    J Cole's views and sales are fake as $2 bill.

  • Jscot

    Sounds like it worked to me... UMG gained 7 billion Views from the 1 billions fake views. They won regardless. Still a total of 6 billion views. No one is even going to notice, or care for that matter. Who gives a fuck

    • SCHWARZ

      SERIOUSLY SLAP YO'SELF IF U THINK A BIL OF FAKE VIEWS GENERATED THOSE MANY AUTHENTIC ONES ISSUE HERE IS CLOWNS LIKE U WILL FALL 4 ANYTHING THAT'S Y THEY DO IT IN THE 1ST PLACE U AIN'T CHECKING IT BECAUSE IT'S GOOD U PEEPING BECAUSE IT'S POPULAR LIKE THAT "TRENDING" FCUKBOI SH!T Y'ALL PARTICIPATE IN DAILY & U SO SOFT IN UR MENTAL U JUST HEARD THEY FCUKING WITH YO INTELLIGENCE & BASICALLY ROBBING U BLIND & U COSIGNING SAYING "Sounds like it worked to me..." LMMFBAO SMH & U IPO'D THAT THOUGHT LIKE THE PEOPLE WERE BUYING IT LOL

  • real artist

    why is this not bigger news?! wtf?! now you can literally see with proof who's trying to be the Jesus to the sheep! how many of you idiots will continue to support things that make money and try to say its some kind of "grind"? NOW do you see what happens when a bunch of heads follow shiny shit? played

  • Anonymous

    Every single record company has fake views. Even independent channels can hustle fake views. Lmao at people who really thought Justin Bieber and Nicki Minaj could get half a billion views for bullshit pop songs.

  • Fuck a label

    Im not surprised by this at all... Some of those videos have ridiculous numbers attached to them. And they get popular so fast...It made no sense. Now im just waiting for them to expose record sales... Drake: 600,000?? while Nicki Minaj: 200,000+ BULLSHIT! Kendrick Lamar and J Cole 200,000+? BULLSHIT Adele, Lil Wayne, Taylor Swift... All these peoples sales are fake as fuck.

    • Anonymous

      Shut up, YESSIR. Nobody wants you to spew your bullshit everywhere. Kendrick's album sales are legit, neither Dre or Interscope bought anything. Stop making excuses.

    • Anonymous

      Adele her sales are not fake

    • YESSIR

      KENDRICK HAD DRE BUY HIS ALBUMS YMCMB HAS BUZZ NIGGA WE WINNING OVER HEAR U NOTICE THAT OUR VIEWS STAYED THE SAME THATS CUS PEOPLE LOVE YMCMB

    • Anonymous

      What is really fake is mixtape downloads.. and MMG clearly leads with fake downloads How does Meek Mill do over 2 million first day while the site crashes...? And then a year later hasn't even doubled his FIRST DAY downloads? Rick Ross' downloads look really fake too.

    • Anonymous

      Looking at Kendrick's buzz, the success of Swimming Pools, and his sales after the first week I can see how he might have sold 240,000 first week. It looks a bit high but I can definitely see it. Adele and Taylor Swift's sales may have been boosted a bit by labels but the vast majority was fans.. look how big they were Wayne selling more then Recovery first week looks a bit fake to me so I think the label bought 250,000+ Cole had a huge following Drake's on his way to being the most popular rapper once Lil Wayne starts dieing out and Eminem stops rapping so his sales are legit

  • Anonymous

    I thought Jay-Z told us numbers do not lie? Looks like they do! follow at noles506

  • meh so

    Who cares i got 4 million views just putting up styles p jadakiss freestyles n stuff i wanted to hear i dont care bout gettin as many views as i can i just love hip hop so uploaded the stuff like thats why i aint even gon write my utube channel name

  • steviebee82

    This comes as a surprise to none in the know.

  • The real truth

    J Cole and Beyonce are both on Sony/Columbia.........lol

  • qwad

    Commercial Mothertruckers

  • YESSIR

    GO CHECK YOUTUBE YMCMB VIEWS IS STILL UP THERE. THATS BECAUSE WE MAKE STARS AT YMCMB NO REASON TO FAKE VIEWS IF YOU ARE ON A WINNING TEAM.

  • Anonymous

    you hipsters have such low expectations in your life you take this as some sot of victory. you favorite underground rappers still have 3000 views. and katy perry still has over 20 million. this ....changes.....nothing. smh maybe you should worry about actually buying albums and support your favorite rappers instead of praying for the downfall of the ones you dont like. stop hustling backwards.

    • Anonymous

      fuck youtube tho listen to full albums

    • Anonymous

      28,000 veiws for the average underground rapper/emcee

    • Truth Serum

      None of my favorite underground rappers have 3000 views, your the typical douche who thinks rappers that arent on TV have no fans. Most of my favorite Indy acts have at least a couple videos with over a million plays. Doesn't change the fact that Universal & them other cats had to cheat to make it seem like there artist are more popular then they are to trick the rest of the sheep into following suit Next time you Posty just type "Bahh Bahh" as your screen name

    • Anonymous

      Lol someone sounds upset. Of course Its a victory for my favourite "underground" acts that are on "3000" views. It has less to do with the fake views YouTube had to remove and more to do with the shady practice of number fixing itself, but if thats the sort of shit you support I can't stop you from "hustling forwards" dumbass mutherfucker.

    • Anonymous

      Nice way to stereotype every ass hole. This is fair anyway you look at it, weather you are a underground fan or mainstream. o take your simple ass somewhere else and cry nigga.

  • Anonymous

    Good! Get that bullshit out of here

  • Anonymous

    Wow, what a surprise! Now when is HHDX going to admit it's own policies, how major labels pay $$$ for song and article placement, with the 'understanding' of a postitive review when the time comes? Ya'll are fucking corrupt too!!!

  • Anonymous

    ja Rule has real views though

  • Anonymous

    Just exposed the fake ass corrupt music industry even more. Good job youtube.

  • Anonymous

    hahahahahhahahahahaha.. I knew it. I was either losing faith in society or knew something was up. And thank you DX for finally posting something that isn't BS.

    • Anonymous

      Anonymous #2, the reason it makes me feel better is because you, a fan of the fake bullshit, feels worse.. "how does this make your life better", who the fuck mentioned their life getting better? You may as well admit this article made your bitch ass life worse.. go cry yourself to sleep with the realization that not as many people are listening to YMCMB as you thought.

    • ^^^^Nut Stain^^^^

      Kendrick Lamar is "real hip hop".

    • Anonymous

      i wasnt talking about kendrick. i was talking about the "real hip hop" genre you hipster faggots have been crying about for the last 7 years.

    • Anonymous

      Yeah real hip hop flopping that's why Kendrick Lamar has the top selling rap album of the year unless you count Nicki Minaj.

    • Anonymous

      Someone misfortunes? They faked it! Thats no misfortune that's some scandalous shit, some corrupt shit that needs to be dealt with. Its everyone else misfortune that they re in a industry that blocks them out and fakes views to make the less relevant. Get your mind correct nigga! These rich fucks give no shit about you, yet your dumb ass defense them.

    • Anonymous

      how does this make your life better. you sound pathetic.you "real hip hop" still floppin on the chart. why does someone elses misfortune make you feel better. misery loves company

    • Anonymous

      MMG lol! That was William Roberts and co. wasn't it? No wonder he trying to switch labels n shit.. fucking coward. Now we're just waiting for the death threats towards him to fall through, and him letting go of the name he stole. Maybe those things will come hand in hand.

  • Anonymous

    heres the numbers of fake views if you're interested universalmusicgroup -1,015,800,118 sonybmg -851,488,973 BritneyTV -462,567,893 jawed -326,360,381 michaeljackson -287,341,860 hollywoodrecords -251,531,439 ChrisBrownTV -187,412,448 RCARecords -159,532,674 beyonce -151,445,205 linkinparktv -146,017,677 shakira -137,394,924 AvrilLavigne -124,277,862 MoTv1 -116,394,756 TPainVideos -110,169,389 JordinSparks -107,013,443 kellyclarkson -95,918,188 ushertv -82,616,548 CiaraTV -79,535,904 systemofadown -78,234,702 justintimberlakeTV -75,011,470 PinkVideoVault -74,924,862 blackeyedpeasvideo -66,523,729 RKellyTV -57,695,213 PitbullMusic -49,666,988 taylorswift -48,653,985 ChristinaAguilera -46,542,374 KardinalOffishall416 -37,925,779 prettyrickyvideos -33,191,497 WeirdAlTV -32,561,762 kennychesney -28,989,842 PliesWorld -17,134,607 kesha -15,607,816 PitbullVEVO -11,483,509

    • Anonymous

      you forgot to mention that fraud j cole

    • Anonymous

      There was no way Plies and Kardinal Offishall had that many views hahahaahah

    • Anonymous

      im sure ymcmb falls under universal music group

    • room2roam

      no YMCMB or MMG?? i know some of yall mad...

    • Anonymous

      ha ha the truth is out i knew it too bad they can't unwarp these young childrens minds that will never see this post because they are watching rick ross and linkin park on you tube right now it's sad how a number of views and fake popularity works on our feeble minded society where these kids have to leave it to others to decide if they like something example of sadness... boy clicks on niki to see her ass.... you might also like this boy clicks on Rick Ross... oh millions of views this must be good let me act like and idiot like that and i will be cool I knew no one liked this shit

  • Anonymous

    Did they delete the views or the video though???

  • Anonymous

    ahahahahah fuck chris brown and his girly ass voice

  • Anonymous

    as stated below, other sites are guilty of this. Except they get away with. It was always laughable to me how people actually believed that meek mill got millions of downloads on his mixtape on datpiff. After his first week sales i thought peopel would have caught on to the bullshit and manipulation of numbers as a false marketing strategy, but some people still holding on to that shit. get all the way the fuck out of here.

  • Anonymous

    First ever well written article by sean ryon.

  • HAHA JUSTICE

    I knew something was fishy, so many views for bullshit records. YouTube trying to help rebuild hip hop credibility. From the jump, I knew there was an agenda behind that VEVO shit.

  • Anonymous

    worldstar hiphop and datpiff also take money from artists and labels for fake views and downloads

  • Anonymous

    Ain't that some shit?

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