In its nearly forty years of existence, Hip Hop has seen hundreds of artists strike it big on minute, only to watch them fade into insignificance the next. Now, in a recent article, Complex chronicles thirty of the worst career failings in Hip Hop history.
It's the Real's Eric and Jeff Rosenthal joined forces with Complex to toast to the thirty biggest career fall-offs in rap history. The list covers everyone from Charles Hamilton to No Limit; however, it's Ja Rule and MC Hammer who take the top spots on the list.
"In the early 2000s, you couldn't go anywhere without hearing Ja Rule sing-rapping," they write of Ja Rule. "The rapper born Jeffery Atkins, who at one time was spitting alongside Jay-Z and DMX, shifted lanes and just-about single-handledly took Hip Hop pop, thanks to his collaborations with Ashanti, Jennifer Lopez, and Christina Milian. But it honestly wasn't the lightweight fare that took its toll on Ja, it was the emergence of his real-life enemy, 50 Cent."
Of MC Hammer, they say, "Everyone knows this story: MC Hammer danced his way to the top of the charts, made a ton of money and then pissed it all away by attempting to employ half of Oakland while on tour...He became a punchline for 'The Simpsons,' a sob story on 'Behind the Music.' He only became 'a thing' more recently once Twitter suggested that people follow him, for some indiscernible reason."
Check out the full list over at Complex.