Lil Wayne Discusses Appeal Of Trukfit Brand

Lil Wayne explains why his Trukfit brand has become so popular.

It's no secret that skateboarding has been a growing passion for Lil Wayne.

In an interview with MTV, the rapper discussed the appeal of his skateboard clothing brand, Trukfit.

"I think because it's not trendy and it's not what's the norm," explained Wayne. "People are tired of everything just being 'what's cool.' Everybody's wearing such and such, everybody's doing such and such, and I don't believe that's what Trukfit is. Trukfit is just a bunch of little characters on a shirt, a bunch of sayings and stuff."

Weezy also explained the nature of his involvement with the brand. "My designer sends [drafts] over to me in an email and I decline or approve, it's that simple," he said. "And the kids are enjoying it. And not only the kids, I have pro athletes hitting me up , sending me their addresses, like, 'I need a box of that sent to me every month' or 'I'mma wear that to my press conference' or 'I'm gonna wear that when I sign my deal' — so it's really moving."  

Wayne also explained the name of the brand. "There was a truck that would come around the neighborhood for the less-fortunate people that can't go to those stores, and he would have those same items...for less."

"If you were known to have that outfit, then it was not called an 'outfit,' it was called a 'truckfit.'"

Watch the interview below:

RELATED: Lil Wayne "I Am Not A Human Being II" Release Date

31 Comments

  • The Wolf

    Im from Texas and Nobody wears that wack shit down here not even the kids. Its funny that he says that his brand is no the in thing then he goes on saying that all the kids and pro like it and what not he just went agenst his words. also lil wayne is wack as fuck, also just to let you guys know diamond supply co came out when i was in 6th grade in 2000 and now its the in thing 2012. its just makes me laugh because they only made hardware and only a couple of shirts. now they have shoes and all kinds of cloths. and everybody likes them when to all skaters its always going to be a hardware company. its just that skating is taking over the trends. everybody wants to skate all the jokes like to wear vans. all the other clothes company that are not skating clothes look like skating clothes. everybody wants to be like us while were just chillin doing are thing.

  • John-Boy

    I'm from Chicago and I have not seen a single person wearing Trukfit. I literally mean not ONE single person. Not even the younger people who tend to worship the ground this coke head walks on are wearing that trash.

  • yu

    Why is Sway's mic not on?? *Annoying*

  • I'm less-fortunate

    "There was a truck that would come around the neighborhood for the less-fortunate people that can't go to those stores, and he would have those same items...for less." "If you were known to have that outfit, then it was not called an 'outfit,' it was called a 'truckfit.'" Nice, I feel ya Weezy.

  • zach

    lol at him saying more people are wearing it. I've never seen one person with that shit. its all Diamond Supply over his whack ass shit. if you wear Trukfit I'm punchin you in the face.

  • K Icarus

    How is this nigga just gonna go and jack stevie williams grind? Stevie skates for real and this is how he eats! Wayne is a hoe for this one.

  • Jason

    a rappers urban wear being sold in Hot Topic and Tilly's is unexpected and was unheard of years ago. most of the masses dont know its his clothing line probably. its marketed for youthful anime backpackers.

  • fukymcmb

    Lil Wayne making skating clothing makes more sense than him winning a Grammy!

  • fukymcmb

    Lil Wayne doesn't discuss! He whines,seizes, and drools!

  • Anonymous

    i heard the only way to get trukfit is to suck a niccas dick for some trukfit

  • Anonymous

    Yessir would love to wear these outfits. Unfortunately, Baby Gap doesn't have his size.

  • wayne a joke

    i aint seen anyone wearing that shit my brother skateboards an i asked him bout trukfit he said no one would wear that shit cause wayne seen as a complete faggot pretending to skateboard if a 12 year old was to come to the skate park wearing that shit the older ones would make fun of them so bad they would have to burn it

  • Joey Nailz

    Where I live I don't see any niggas rockin this lame shit. Only people rockin this shit are fags and suburban white kids who think this faggot Wayne is cool

  • You need a tampon to wear these clothes

    The appeal is gay clothing appeals to homo's...and no one is gayer than Lil Wayne..so...the pink mafia supports it's heroes..end of story

  • BOY

    Believe it or not, Trukfit is quickly growing as more and more people wear Trukfit. Haters will deny it like the bitch ass niggas they are and close their little eyes to the truth. Weezy is KIGN of HIP HOP! YMCMB!

    • Fukymcmb

      I notice that your name is boy. If you were a man you would have testicles which had descended. Therefore they wouldn't be able to fit in those tight ass gay jeans. so enjoy your queer jeans BOY!

  • FlushSociety

    Get Some Dope Gear at flushsociety.bigcartel.com

  • Anonymous

    nobody wearin that bullshit, fuck outta here..who wants to dress like the flaming homo wearing womens jeggings n green space boots blowing Baby for drug money

  • Anonymous

    Shit looks like low grade bbc/ice cream

  • Anonymous

    how is it a skateboard clothing brand if no one who skateboards buys that shit?

    • Hater Slayer

      How do you know who buys this brand? You just talking baseless bull. How about you post a link of where your research came from, instead just spitting hateful lies.

  • Krizz Krinkle

    He needs to get former LSU football player Tyrann Mathieu to model Trukfit. Weezy is a good dude and he stays getting blessed.

    • Anonymous

      LOL oh shiit hope tyrann will not read this cuz yessir went inn #LSUnationdoe

    • YESSIR

      IS TYRANN YOUR LIL HOMIE? OR EVEN BETTER IS IT YOU TYRANN? U TRYIN TO GET PATHETIC JOBS CUZ U GOT KICKED OUT OF LSU FOR TOO MANY DRUG TEST FAILURES? DAMN SON U REALLY FUCCED UP..WENT FROM FUTUR HEISMAN FINALIST AND MAYBE A FUTUR NFL PROSPECT TO A PATHETIC LIL NIGGA BEGGIN FOR A MODELING JOB FOR TRUKFIT. LMFAO U KILLIN ME TYRANN..GO FLIP SOME BURGERS BITCH..AT LEAST THOSE JUICED UP BICEPS WILL BE USEFUL FOR SOMETHING

  • YESSIR

    FIRST BITCH! JUST LIKE YMCMB, OVOXO, AND TRUKFIT...SUCK SOME NIGGA DICK FOR SOME TRUUUKFIIIT. THE GD'S AINT GOT SHIT ON US. WE AINT SCARED OF BROKE NIGGAS THAT STILL LIVE AT THEIR MAMAS HOUSE WITH A LIL GLOC STRAPPED ON THEIR 20$ JEANS

    • Anonymous

      who cares about rick ross nigga? that dude is a 45 year old ugly fatass snitch motherfucker who once was a popo. he won't be around after 10 years

    • Anonymous

      Those gangsters ain't beefing with Lil Wayne and he ain't beefing with them, so stop with all your lies. Rick Ross has beef with them gangsters and they have beef with him.

    • YESSIR

      FAKEEEEEEEEEE I HAVE NEVER SAID FIRST EVER

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