J. Cole Says "Miss America" Is Meant To "Shift Culture," Preps Short Film

J. Cole explains that he's trying to "shift things" with his new single.

J. Cole is gearing up for the release of his sophomore album Born Sinner, releasing on January 28th. During an interview with Billboard.com, the Roc Nation rapper talked about his decision to release an unconventional single like "Miss America," stating that he knows it won't be a radio hit but that he wanted to try and shift music in a different direction.

"I just had a conference call with a bunch of program directors from across the country, and I'm trying to explain to them that as the artists and the program directors and DJs, we have like a responsibility and a certain power that comes with making the music and playing the music. And that comes with a responsibility to keep things fresh and not to fall into the mode of what’s traditional," he said. "I have singles that fall into that, but if I can use my power in some kind of way, I’m gonna try to use it to shift culture just a little bit. To me, 'Miss America' shifts things a little bit, it changes the conversation it takes it in a more aggressive direction, more raw, more social commentary... Any type of commentary is good compared to what a normal single is these days. That’s my aim, is to shift culture slightly, change the conversation. Nobody expects that for your first single.”

Cole, who said that he's contemplating which single he'll release next, said that he also plans to release a short film in conjunction with the album. Though he wouldn't go into specifics about how it will shape up, he said that it could possibly feature all the songs from the LP.

"There are certain things I want to do promotion-wise. We're shooting a short film. There are certain things I want to do branding wise. There are things I want to do promotionally that I didn't get ot do with the last one," he said. "A short film, something way more expansive than a music video."

Watch the interview below.

RELATED: J. Cole Speaks On "Born Sinner" Announcement

27 Comments

  • Anonymous

    j cole finally got recognized now let him show his true talent.

  • Eye Control

    J Cold will most definitely shift the culture. I would go as far as to say that J Cole has single handedly put New York back on the map. People always compare him to Drake, and J Cole is definitely better but also J Cole blew up on Drake's song In The Morning. They both have lots of respect for each other. Also, J Cold's mixtapes are better than most rappers. His Saturday Night Live mixtape was the best mixtape last year. I really hope that J Cole gets signed soon, hopefully GOOD Music or Shady Records. Do you guys agree?

  • So Icy Boi!

    diz nigga iz weak. its all bout Cheef Keef and Weezy and French Montana. swag

  • Anonymous

    revolt Death of HIP POP BULLSHIT

  • Anonymous

    is he trying to shift hip hop culture to a more lyrical tip?

  • Warm Up

    I'm so happy he's going in that direction from his last album.We got the mixtape Cole back that us true fans all know and love. He's gonna get a bunch of hate for this because of people who want to hear him make radio music like "Work Out". KEEP DOING WHAT YOUR DOING COLE. I'm buyin this album twice.

  • 5

    So Cole is saying Born Sinner will be on some "Save the world, revolution" type shit? I hope not. The reason I became a fan of J. Cole is because he could come with some lyrical shit, then he could give you a radio hit.. Sideline Story was really balanced, I liked that album, even though people try to downplay it like it wasn't hot, the only song I didn't like that much was Mr. Nice Watch, I didn't like the beat, nor Cole's versus on it, the only good thing about the song was Jay-Z's verse, but the rest of the album was good. I doubt the album come out the date he got it now, he ain't even dropped a video yet, ain't no way the album coming out in Jan. might drop in late Feb.

  • Anonymous

    J Cole is an average rapper, nothing more, nothing less... I HATE how this dude talks as if he's some legendary/ innovative dude... He's just copying Kanye West with the short film thing...

    • J.Colebetterthanyourfavoriterappertho

      Please don't judge him off of his album. Listen to his mixtapes "Friday Night Lights" "The Warm UP" or even "The Come Up". He is a REAL rapper who spits from the heart and also has bars for days. Go listen to "I Really Mean It" if you want some straight spittin or go listen to "Show Me Something" if you wants some heart-felt real shit. Dude is one of the best of our generation but that gets skewed by "Work Out" or "Can't Get Enough" which are two of his most dumbed down songs and thats why they are so popular.

    • Lover Lover Player Boy

      Who gives a fuck! let that nigga live

    • Anonymous

      ^^^^^^ J Cole does NOTHING INNOVATIVE, he's a C- level rapper who thinks he's on the level of rappers like Nas or mos Def. He contributes nothing to hip hop, and get off his dick...sick of you teenagers hyping this dude up

    • Anonymous

      All you did was name Rappers of the previous two generations, so if Cole is in the new generation of rappers and innovating on what his idols and influences did, what part of that is bad? And Cole is an A-/B+ rapper in terms of lyrical ability. If you consider him a B-, what the fuck do you consider Big Sean? C-?

    • Anonymous

      Nah I wouldn't rate him as average. I'd give him a B- as far as lyrical ability goes, but an A on the content of a lot of his songs. But you rigght, the shit J Cole is tryin to do has already been done by Public Enemy, De La Soul, Common, Mos Def, Tupac, Kanye, Nas, Talib Kweli, etc. but Common, Knaye, Nas, and even Pac had to tweak their sounds a bit to appeal to the masses. Common, Nas, and Pac have been pretty successful at spittin knowledge as well as puttin out somethin for niggas to ride to, but Kanye pretty much went the ignorant route. He's a superb artist, but the content of alot of his newer music is on the ignorant side

  • 4 Cups

    He's trying to do what Kanye did with Jesus Walks and the MBDTF short film, which is cool, Im with cole on this one, its about time someone did something like that.

    • Anonymous

      there is something wrong with double standards and giving certain rappers a pass for doing things you would condemn other rappers for.

    • 4 Cups

      Maybe, but it isnt, so Im cool with it. There isnt anything wrong with being picky, at the end of the day its each individuals choice of music.

    • Anonymous

      if it was a rapper you didnt like youd call them a biter and hate on them

  • Anonymous

    lol I don't hate the kid, but J. Cole will fail in his attempt to make this "shift". The majority of people don't want to hear that shit on the radio that's why guys like Common, Talib Kweli, and Mos Def, guys who are on another level lyrically than J. Cole never blew up as big is they could've if they were spittin about strip clubs or spittin about bein luxurious gangsters

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