Kendrick Lamar Stresses The Need For New Talent, Speaks On Meeting J. Cole

Kendrick Lamar refers to himself and J. Cole as the "forefront" guys in Hip-Hop, shares his love for new talent.

After numerous mentions from both parties in regards to a joint project featuring Kendrick Lamar and J. Cole, Kendrick took some time to speak on the project’s inception during an interview with

According to the Compton rapper, the idea for a joint album came about after the two rappers met on the set of the XXL Freshmen cover featuring J. Cole and then met in Los Angeles to work on a handful of records.

“He’s a real good dude. His music is incredible. Years back when I met him at the XXL shoot, his cover, we just chopped it up,” Kendrick explained. “Met back in L.A., knocked out a few records, and decided to do a project. The ultimate thing about it is two young, aggressive cats in Hip Hop just trying to continue the essence of rap. That’s why a lot of people look at us as the forefront guys. We’ll take that responsibility. We come for an era where we listen to the Jay-Z’s, the Nas’, the Big’s, and Pac’s. And we respect that.”

Earlier in the interview, Kendrick again put emphasis on the need for newer artists in music and mentioned that as the reason why he chose not to include too many big features on his debut album.

“I like new talent,” said the TDE rapper. “That’s why I don’t reach out for too many big, big features…I like new additions to my sound and people that [don’t] necessarily have that look…Just reinventing. That’s why I think the game should keep and always be aware of and not be scared to reach out to people that can actually bring something to the table.”

Kendrick Lamar’s debut album, good kid, m.A.A.d city, is due out on October 22.

RELATED: Kendrick Lamar Gives Advice To Fans, Talks Why He Doesn't Smoke Weed



  • spyda

    catch me on facebook munashe spyda mugocha if you wanna help me get out my dream

  • spyda

    we are struggling to get our music to the world specifically a need a base for a showcase of my rap talent @kdot ..... frm zim

  • Malone

    I have the longest post... Suck my dick - Sincerely Malone

  • gm2y


  • MEEBitch

    black hippy sholda been there

  • Gs

    Gkmc is a disappointment. Every song coulda been amazing. His voice fucked it all up. Except on "now or never" flawless delivery and no high pitched raspy voice. Same with "the recipe" also "art of peer pressure" why the fuck didnt he drop a couple verses like jay rock on "money trees" ?! ..... If this album woulda dropped instead of section80 back in 2011 i woulda never been a fan of kendrick. Real talk. I hope dr dre is more involved with Kendricks next album. And im not saying that for production. Im saying it because dr dre will guide an artist. Not just hand him a beat and exit. And whynthe fuck didnt he include blackhippy in this? A Q and soul record? perfect opportunity to introduce them to the world!! Control system is fuken amazing.



    • Just a person

      Look at what all the black hippy members said about a group joint before you make uninformed comments.

    • nocomprendo

      he (tde) just wants to show the world that each of the black hippy members can shine on their own first, before they show the world how amazing they are as a collective. jcole is already established and has already proven himself........ that's why he's doing a project with him first....

    • Anonymous

      fuck this guy he just another mainstream rapper with a few tracks that i like

    • agreed

      I agree with you... I like Kendrick Lamar's and I hope he doesn't end up selling out like most rappers do.

  • Dumb Ass Niggas

    Malone.. you a cornball ass nigga who only got testicles on the internet. Ask yourselves people, these niggas that come to this site and post this bullshit, would they ever say the same thing they type on a blog to your face personally should you ever run into them. Of course not and there is a valid reason why. They have no enjoyable form of lively hood outside of the internet and that's why.. wait.. whats that noise coming from my mother's bedroom. (Door opens).. "Malone?" "Mom?" what are you two.. wait no.NO! Thats supposed to be Dad's bed.. NOO! NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

    • Anonymous


    • Malone

      Ladies and gentle men reading the comment above let his testimony be a lesson to you all. I really am a "motherfucker" so to speak and I have no mercy and no compassion ever since my girlfriend Sanndy died in that car accident last month. Since then my penis has known no peace. You disrespect me and I will not fight or say harsh words to you but I will fuck your moms... and I'm serious...

  • Dumb Ass Niggas

    Beauty and the beast on CW fools!

  • Anonymous

    lamar hasnt heard me yet thats why

  • Tempoclash

    Danny Brown deserves to be at the "forefront"

  • Fat-Tone

    Couple of months ago J.Cole was getting all the buzz and shit but funny how he's taken a backseat to K.Dot ever since he hit the mainstream rap game.

  • Malone

    I like new talent, said the TDE rapper. Thats why I dont reach out for too many big, big featuresI like new additions to my sound and people that [dont] necessarily have that lookJust reinventing. Thats why I think the game should keep and always be aware of and not be scared to reach out to people that can actually bring something to the table. And you put Drake on? C'mon son. I see the features on your album smn. I'mma still cop it though LOL!

    • iMalone

      ...but rarely are we ever -alone, that is. Because your mother is there. And I, iMalone, am also with Malone. Though, never in a gay way. Apple's products are much to hip to be gay. Apple stole they gay's secret style gene and buried it under Foxconn in China. It's angry spirit possesses their products and increases cool. They're haunted by cool. Couldn't shake it even if their shit was made in America. Malone just came on your mother's face. It was a very small amount of cum but she appreciated it. iMalone approves.

    • iMalone

      I'm Apple's version of malone -imalone. Malone watches home movies with your mother and his iMalone -me.

    • Malone

      The person above who just made that comment just earned his mother a facial. Guess what? I hate it. I hate that now I have to fuck his mother again. I hate him for making me do this. My dick incorporates a kind of "self-aware" radar system that chooses its victims at random. You have chosen this fate for your mother. My only wish is that you [the resentful internet virgin] could see things through my eyes. That is when your eyes are not filled with your dads cum.

    • Dumb Ass Niggas a bitter-ass scrub who only fantasize about being in bed with other Niggahs moms and shit solely because he ain't getting no pussy.

    • d

      when you listen to the album you'll understand the lack of features. that's why you can't even count Dre as a feature - he's on the credit song, the song to wind down from the intensely personal story of the last 11 tracks. you're saying that people are dickriding drake but you're clearly hating on him blindly (I can only assume you haven't listened to the album yet given your misconception about the features).

    • Malone

      Hey Anonymous and Fat-Tone just out of curiosity, how much does Drake pay you to keep his dick in your mouth? Something tells me he doesn't pay you to do that yet you do it voluntarily. The truth of the matter is if Kendrick Lamar really meant what he said about incorporating new talent within the means of his musical performance then there are a hand full of talented mc's from the west coast that are way more talented than drake that would and will rise to higher success than drake if provided an opportunity. Now before yo respond ti this comment with something hasty and malicious I want you to think long and hard about the explicit activities me and your mother have been engaging in for the last couple of weeks. I'm sure between moments of sleep and wake you've heard her utter the name "Malone" a couple of times. Bear in mind that any nasty and malicious comment made against me will equate to sexual frustration I take out on your mother. Either way I fucking win.

    • waxxy gordon

      i'd hate that faggot drake if he was on wu-tang records

    • Anonymous

      him and Drake are homies. did you know that Kendrick was on Take Care?

    • Fat-Tone

      You's is a clown.Drake ain't that bad,hell dude sound nice on the mic.Time for bitter-ass niggahs like y'all quit hating on drake cause he from YMCMB.

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