Kendrick Lamar may spin socially clairvoyant rhymes, but he doesn't like being pigeonholed as a "conscious" rapper. During an interview with The Fader, K. Dot addressed the biggest misconceptions about himself from the critical community, observing that media tries to classify his music as one particular thing but that he just wants to be viewed for the varietal content of his songs.
"Early on, when I started really getting attention, I seen a lot of blogs and a lot of media try to classify my music as one particular thing. That was like the 'conscious' thing," he said. "It’s crazy, because they define it after just one project, certain things I was talking about. I never wanted that. I never want people to classify my music. That went out the window once I dropped a record called 'Ignorance Is Bliss.' It was street, it was West Coast, it was a little bit more wisdom, and a person can’t really fake that. They figured out it wasn’t just the introspective side. At the end of the day, I want people to recognize me as just a human being, period. I talk about whatever I feel and whatever I go through."