Kendrick Lamar Explains Why He Signed To Aftermath & Interscope

Kendrick Lamar also addresses Frank Ocean's coming out letter, stating that "he's being his own individual."

Kendrick Lamar and Black Hippy announced their signing to Dr. Dre's Aftermath Entertainment and Interscope Records in March 2012, a decision that was made on the strength of the imprints seeing their vision. During an interview with CBC.ca, K. Dot explained that they decided to go with the imprints because they had a history of fostering artists' creativity and encouraging growth.

"When [2010’s] (O)verly (D)edicated came out, we were shopping because that’s when the money wasn’t a factor – the numbers were crazy. So it was about who understood the vision. And Dre and Jimmy Iovine understood. They were just banking off talent, like Eminem. They understand how the growth of an independent company, like Aftermath, can develop into something that becomes its own Interscope, and that’s what we’re doing with Top Dawg Entertainment. We want to develop artists and put out solid albums like Eminem did with The Marshall Mathers LP and 50 Cent did with Get Rich or Die Trying –  they’re records that stood the test of time. They understood that."

He also addressed Frank Ocean's coming out letter, stating that he supports the Odd Future crooner for being true to himself and not caring what others think.

"Yeah, he’s being his own individual. I respect him for coming out with it, knowing it’s a lot of tough-acting rappers out here that got the same sexuality and scared so they’ll go stage a front. I respect that man more for being aware. And nobody should say nothing about it, especially the rappers because you can shun him forever or whatever, but you’re wearing Versace, Louis Vuitton, Dolce. ... These people you wearing have the same sexuality. That’s the crazy part. Yeah, I respect that man."

RELATED: Kendrick Lamar Revisits His High School, Speaks On Flunking Gym & Rival Gang Wars

104 Comments

  • Kendrick Lamar Explains Why He Signed To Aftermath & Interscope

    ... why not take 10 years off and blame DRE right?? Hey Knoc-turnal-we see you!

  • Kendrick Lamar Explains Why He Signed To Aftermath & Interscope

    .... He thought if HE did the major thing and signed a 360 deal - he could make it work 2012... LOL

  • Kendrick Lamar Explains Why He Signed To Aftermath & Interscope

    .... He was too lazy to go independent!

  • Anonymous

    Okay, so how did Game put Kendrick on? Anyone that's followed the music knows that after Dre heard "Ignorance Is Bliss" on Kendrick's "Overly Dedicated" mixtape, Dre went looking for Kendrick because he was feeling that track.

  • HipHop

    Someone explain to me how the fuck The Game "Put Kendrick on"? I have respect for the game, but that is EASILY the farthest from the truth.

    • Cudder

      The City? made a music video of it, gotten a good amount of airplay, allowed Kendrick to spit off the dome in his track, in terms of guest features Game really let Kendrick do his thing

  • HipHop

    @Anonymous People like you are the reason why society is so ignorant. How about you take that negative attitude of yours somewhere else? Fuck out of here, So what if Kendrick supports Frank Ocean? Like Kendrick said, at least Ocean is being real with himself, unlike half of these rappers/artists who are "fucking all these bitches" "getting all this money" "killing all these niggas" etc etc.. It's sad when that's all listeners want from music. There is barely an originality left in music, and when groups like Black Hippy come around, they make huge steps in changing the watered-down music. @ Anonymous next time you should read a book and gain some insight into this world. Or you'll die ignorant like most people.

  • Anonymous

    Get Rich over The Documentary....FOH this nigga will never outsell the current King of the Westcoast The Game....Fuck this bitchass nigga!

  • Anonymous

    kendrick a faggot for saying he respects a gay man tho

  • adub

    why can't anyone on here have a legit hip hop debate without making an ignorant ass of themselves. K.dot here to stay and bottom line is dre and em know how to launch a career. Afterall, yall are on here arguing bout these niggas right? As long as kendrick don't stray from what got him his fame and loyal fans, he will stay on top the game for years. Hes got that once in a decade kinda talent real talk

  • Anonymous

    Check out the newest style of music out of Trinidad and Tobago http://www.youtube.com/watch?v=s_AkQhtbB08 http://www.youtube.com/watch?v=stsnRmFqjOQ

  • Anonymous

    Man. I looked at their little behind the scenes video. Im lost as to what that was all about. These niggas ain't sold a commercial record yet and they already getting all industry.

  • Anonymous

    kendrick... game put you on and you dont even give the love back. thats not real

  • anonymous

    all you ignorant fucks hatin on MMLP are you fucking serious? that album changed the whole game. look through the tracklist and try and act like its not one of the best albums of all time. Illmatic, Blueprint, MMLP, Ready to Die, ATLiens... you get the point. MMLP belongs right in that group of classics

    • Anonymous

      MMLP brought white surb people into Hiphop = changed the music the audience and what record labels choose to promote... Out with the pro=black shit -in with the Bling bullshit artists.Even tho- EM was pure -wiggas flooded the game fucked up the sound.... and this site. RIP DX

    • Anonymous

      ^^ It didn't change shit. It sure sold a lot but all the other rappers were still talking about the same old shit after it dropped

    • Anonymous

      MMLP clearly changed the game. You must have no memory of what it was like when Em dropped that album back then.

    • anonymous

      No I got blueprint > reasonable doubt. Every song on reasonable doubt is the same to me. Good lyrics and its great from a technical aspect just too repetitive to be put over blueprint. And you're crazy to think that MMLP wasnt a game changer. Illmatic and Reasonable doubt are not superior by any aspect. Dopeboys might be able to relate to those albums better but theres more to rap then selling drugs which was all reasonable doubt was. MMLP touched on more subject matter. As far as illmatic and MMLP i think it just depends on which sound you like better both are flawless.

    • Anonymous

      it never changed the game at all...it is comparable to stillmatic and blueprint. Not illmatic and reasonable doubt which are superior by far. It is vasstly overrated just because rebellious teens felt like they could relate

    • Anonymous

      It changed the commercial game.

    • p

      I don't think MMLP changed the game It was a dope album though Em's best to me

    • Anonymous

      ^^ Bitch ass ninja shut the fuck up. ATLiens is a classic, you're just hating on it cause Outkast is from the South.

    • Fat Dick Having Ass Ninja

      It didn't change the game, it didn't do shit cause everybody that bought it was white and the game is made up of black niggas. And ATLiens doesn't belong on a classic list.

  • Anonymous

    Kendrick made the right decision of not signing to YMCMB or MMG. He wouldn't fit in with those labels. MMG would've made him make shitty trap music with occasional Ross/Wale/Meek Mill features. YMCMB would've fucked up his music with pop/R&B trash and his album would never be released just like the other 50 artists signed there. But Aftermath/Interscope aren't that good at artist management, either. Aside from Dre, Eminem, 50, and Gaga, what other artists right now signed to the labels got good careers?

  • Anonymous

    What happened to these acts on Aftermath? Bishop Lamont Joell Ortiz Stat Quo The Firm The Last Emperor

  • Anonymous

    "And nobody should say nothing about it, especially the rappers because you can shun him forever or whatever, but youre wearing Versace, Louis Vuitton, Dolce. ... These people you wearing have the same sexuality" Damn, he ethered a lot of rappers right there.

  • Cha Boi

    wuddup world its cha boi back at it once again. back up in that ass like cooked coke crack. damn yall. lamar should a signed elsewhere. aftermath a sinkin ship, ya smell me? 50 aint do work. Dre nowhere to be found. Eminem been garbage since Slim Shady LP. i'd love to see him sign with Machine Gun Kelly! i think that kid got a lot of grizzle and heart. know sayin? hes got shades of kurt kobain and jimmy freshmen! his new mixtape is straight fire. and yall know hes only 19 years old! woooo we got a problem on our hands, ya smell me? its cha boi

  • Anonymous

    IT MIGHT SEEM LIKE A GOOD MOVE SEEING INTERSCOPE'S ACHIEVEMENTS, BUT THAT IS IN THE PAST. I SAY THEY WILL SUPPORT 1 ALBUM THEN DO WHAT HEY DO WITH ALL THEIR ARTIST AND SHELVE ALL THEIR WORK. TOO MANY ARTIST WILL BACK THIS...WHICH IS IN THE DOZENS. THE DAYS OF ONTERSCOPE ARE COMING TO AN END...FIND ANOTHER LANE....STILL SUPPORT KENDRICK THO!!!

  • iamhiphop

    I fucks with Kendrick. He's one of the most talented rappers of this generation. He fits in well with Aftermath. Hopefully, they let him do him. Imma cop that good kid, m.a.a.d city when it comes out to show my support for this kid. He wasn't lying about that last statement, though. There's a lot of rappers out there (I'm not gonna name names to be safe) who are secretly in the closet. They spew homophobic shit while wearing Versace, Louis Vuitton, and Gucci, which are brands from gay men. At least Frank Ocean was being honest with everyone. Can't say the same about other rappers.

  • Anonymous

    Someone once said that "you know you've made it when you already have haters." Well, judging by the comments, it's safe to say that Kendrick made it.

    • Anonymous

      Which proves the point: They just hate the success and exposure that comes around with it, they just lost another dude they could've listed to come across as a credible Hip Hop act. Fucking losers.

    • Anonymous

      Same shit happened to Drake and J Cole. Niggas were all over their dicks, then they gain mainstream attention and success and niggas turn on them.

    • Anonymous

      Exactly. The haters were his dickriders when he was underground. It's ridiculous.

  • SEABISCUIT

    THA CARTER III was a classic. Kendick aint got no classics. Old ass nigga!

  • BOY

    Dumbass nigga. He shoulda signed to YMCMB. He would of got hella promoted their and he would of already became a SUPERSTAR! But instead hes goin to get robbed by bitch ass Jimmy and Dr. Gay. Tuff luck for you bitch! YMCMB! Lil Wayne is KIGN of Hip Hop

    • Anonymous

      Who blew up when rap was at it's peak.

    • ^

      You are a dumbass troll. Kendrick doesn't belong to or fit in with YMCA. They have 200 artist signed to the label and a lot of them won't see any albums brig released. We would never see Good Kid, M.a.a.d. City getting released. Kendrick will become a superstar on Aftermath/Interscope. They got Eminem and 50 Cent.

  • Anonymous

    as Peggy answered I'm taken by surprise that some one able to earn $7337 in 1 month on the internet. did you look at this link (Click on menu Home more information) http://goo.gl/Mv3LJ

  • Anonymous

    Most overrated rapper in the last 5 years

  • Fossie

    @hjk fuck you!Lamar is the most talented of the new generation of rap!!FUCK YMCMB TALENTLESS RECORDS AND ALL THEIR AFFILIATES!!!!

  • hjk

    yeah, GRODT really "stood the test of time", it was garbage in 2003 and it is still garbage like most of G-unit career except buck and game

  • YEBO

    HE CALLS MARSHALL MATTERS LP BY POP ASS SINGER EMINEM AND GRODT BY FRAUD 50 CENT SOLID ALBUM? THIS DOESN'T MAKE SENSE AT ALL, HE MUST BE OUTTA HIS MIND, DON'T TAKE ANY FUCKIN DRUGS AGAIN PLEASE THIS FAKE NIGGA AIN'T SHIT, HE SIGNED TO AFTERMATH/INTERSCOPE BECAUSE HE STUPID AND PROBABLY HE IS READY TO BE JUST ANOTHER DR. DRE AND JIMMY'S CASH COW (JUST LIKE POP SINGER EMINEM), I'M SORRY FOR HIM, KENDICK ALBUM WILL FLOP AND YOU WILL BE BROKE, DEAD OR IN PRISON IN FIVE YEARS, THAT FRAUD HAS NO TALENT AT ALL, BUT IT DOESN'T MATTER, EVEN IF HE HAD SOME, IT WOULD BE WASTED BECAUSE OF THAT HEADPHONE NIGGA DRE, HE IZ FAMOUS ONLY BECAUSE LADY GAGA HANG OUT WITH YOU WHY HE DIDN'T CHOSE ROSTRUM RECORDS, YMCMB OR MMG, THEY WOULD TREAT HIM PERFECTLY, BUT I GET IT, THEY DIDN'T OFFER HIM ANYTHANG BECAUSE IT WOULD BE SUCH A WASTE OF MONEY

    • ^

      Kanye is a good rapper, but hop off his dick, dude.

    • Chicago Ninja

      ^^ Bitch ass ninja. Kanye > Everybody else.

    • @ Chicago Ninja

      You're dumb. All three of those albums are classics.

    • Anonymous

      Where did I imply that Kendrick wasn't dope, you fucking idiot? He shits all over Fif. I just don't like 50 because he has virtually no fucking rapping skills and is overhyped, label-manufactured mainstream trash that has been living off his image since he started. He has been doing the same song for 9 years now, absolute zero value as a remarkable artist. Do you even LIKE music or do just jerk off to what others call classic?

    • Anonymous

      "Literally everyone with ears loves GRODT." Nah, it's just one of the albums where the cover fits the content. It's overproduced pop trash that wouldn't have sold shit without 50's overmarketed ass and Dre and Em behind him. It's full of simpleton rhymes, no substace rhymes a 3rd grader is capable of and the beats overshadow 50's weak performances ALL the time. He's responsible for people putting beats over rappers nowadays. In fact, it might be the most overrated album of all time.

    • Chicago Ninja

      ^^ None of those can be considered classics. The College Dropout = Greatest album ever MMLP and GRODT = Trash

    • Bradzuk

      You revealed yourself at the end as another narrow minded hip hop hater when you said, "just look at the cover." Youre right, judging by the cover of GRODT, its just another hypermasculine, bs posturing 2k4 piece of pop trash. But you're ignorant biases blind you to the fact that it is a unanimous classic. Literally everyone with ears loves GRODT. And come on -- Im no a YMCMB or MMG hater -- but they are so far from anything like TDE it's not even funny. They each have a sound, and TDE isnt ANYTHING at all like it. Whether or not DRE and Lovine are or ever were any good, TDE will do well. This is a DIY age, and labels are fading into irrelevancy. Especially because the main reason he cites is Interscope/Aftermath's willingness to let him do whatever he wants. And whatever he wants is dope. Again, it doesnt matter how much you like it, Section.80 was almost unanimously loved by critics, and was incredibly popular. The facts are undeniable and your opinion is irrelevant. Get over it

    • Anonymous

      Marshall Mathers LP = ARGUABLE classic, GRODT = highy overrated pop trash that put more focus on beats than on lyrics. The cover says enough.

    • Anonymous

      hey you stfu?

    • Anonymous

      "Marshall Mathers LP and GRODT are classics, whether you like it or not" Shut up, You're embarassing yourself

    • ^

      Wow. You're an ignorant hater. Marshall Mathers LP and GRODT are classics, whether you like it or not. Kendrick is a talented dude and he made the right decision. Those other labels won't know what to do with him. He doesn't fit in with YMCMB and MMG. They would've fucked him up and have him doing crappy pop/R&B and shitty trap music.

  • YESSIR

    SCHOOL BOY Q HABITS AND CONTRADICTIONS WAS BETTER THAN KENDRICK'S SECTIONS 80 BUT WE KNOW HOW MUCH KENDRICK LOVES YMCMB HE DID A MIXTAPE OFF CARTER 3. HE WAS ON DRAKE ALBUM AND WENT ON DRAKE TOUR. HE MADE A MISTAKE GOING TO AFTERMATH THEY DONT CARE ABOUT THERE ARTIST THEY JUST CARE ABOUT SELLING THEM DAMN HEAD PHONES. 16 LETTERS YMCMB OVOXO MMG WTB

  • Anonymous

    thats the truth theses idiots dont know the shouting out homos when the talk about gucci and that other gay shit

  • JOE6PACKNCGBOR336

    i fucks with homie

  • EXTERMINATE ALL THE WHITE PEOPLE

    Glad to see this nigga is doing fine.

  • Mike

    Good stuff to hear Kendrick do what u do. Next time someone from Compton wants to rap hopefully they just branch out instead of going to Dre but Kendrick fits with AFTERMATH.

  • YESSIR

    SHOULD HAVE SIGNED TO YMCMB YOUR FIRST FEW SINGLES ON AFTERMATH AINT DOING SO WELL

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