In a recent interview with hollywoodreporter.com, 50 Cent voiced reservations about the move. "It’s interesting,” said 50 of the change, which appears to embody a Snoop Dogg Rastafarian alter-ego. “Of course, there will be some people who connect to it and there will be some people that run from it – I don’t know how his little league team’s parents will feel about his new persona."
Despite his skepticism, 50 isn't too worried about Snoop pulling the change off. "But again, it’s a persona – these are the choices he’s created for himself creatively. And, you know, I think it will work.”
“Snoop’s always been that,” added Fif. “In the very beginning, that was his consistent theme – he had the weed, and everything else was there. [But] for Hip Hop culture, it will work, because there’s enough of that going on; Wiz Khalifa, his entire theme is that. I’ve consistently seen artists sell 500,000 copies with that as a theme: Redman, Method Man, Styles P."
Another subject 50 broached was his much-advertised, but never-released album Black Magic. “It doesn’t make sense – and that’s why you’re never going to hear that album,” said 50 of the project, which was meant to have a European dance-vibe, possibly like his collaboration with Justin Timberlake, "Ayo Technology." “I have things that I really appreciate that belong in my iPod -- my iPod only -- and leave it there.”
“I have ideas and I’ll be vocal, because I’m in a position where I’m consistently put in platforms and positions where the public will have access to my idea," added 50, who repeatedly announced that he was working on the project. "So I say it, and I don’t care. But to actually do it is a different thing, when you gauge at how people respond to you doing things that they didn’t actually want.”