Rick Ross And Pharrell Discuss Commercial Success And Longevity

While recording "Presidential" for Rick Ross' "God Forgives, I Don't," Pharrell explains how to balance both art and commerce.

In addition to his work with Rick Ross on tracks such as “Get Down,” and “MMG The World Is Ours (produced by Boi-1da),” Pharrell Williams has been at least partially responsible for no less than 10 number one singles and five Grammy Awards as a part of The Neptunes. Ross and Williams recently worked together on the song “Presidential” from Ross’ latest album, God Forgives, I Don’t. While recording the track, both artists explained how to maintain consistency while also being commercially successful.

“In the words of my nigga Wale, at this point, niggas just trying to be legendary,” Ross offered. “We’ve been getting money a minute now. Now it’s just time to go to that next level and continue to enjoy to do this shit. [Pharrell] is one of the few producers that I’m actually a fan of. This sit-down was long overdue, but I feel like it came at the right time to help us rewrite the books.”

Pharrell added that the appreciation is mutual, and he’s a fan of Ross’ focus and as a producer he wants to help Ross tell his story. Much like Ross, Pharrell also downplayed the financial aspects that come with repeated visits to the charts.

“Hot don’t come by saying to yourself that you wanna be hot,” Pharrell explained. “A nigga that wanna be hot don’t know nothing about fire. You just concentrate on shining and being a light and a vessel for good music and good shit that nobody’s thinking about to come out. You’ll naturally be hot…everyday I wake up thinking to myself, ‘Man this is missing. I want what this is going to sound like when I put this with that?’”

Watch the full interview below.

RELATED: Rick Ross "God Forgives, I Don't" First Week Sales Projections

20 Comments

  • truth

    ross has only blew up for a couple of years and people are already getting tired of him. "alotta wack niggas went platinum" - queen latifah

  • King Oduduwa

    Who cares about RR? The fact RR that just got in the game and he tried to talk ish about 50 back in 2009 is why I never liked RR. Only suckas do that trying to get attention off another's popularity by him trying to call out 50 because 50 didn't say whattup to him at the BET awards. That's feminine and wack. Who does that??? And you all know, 50 gave him the biz with Pimpin Curly. Plus, RR is wack to me, because all his rimes sound the same. He's corny and anybody that follow him, just riding the bandwagon, because MMG is commercial and they spend lots of money for marketing to be noticed. If you are spending more marketing money that what you are profiting, you are WWWAAACCCKKK! RR is not a true MC like Nas, Jay-Z, 50, Kool G. Rap, Scarface, and so forth. Too many reasons why nobody likes this dude, RR because the real headz, understand RR is a fraud caking up off of below average rapping skills. If Biggie was alive, RR would be nowhere!!!!!

  • Anonymous

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  • The G.O.D.

    PEACE What the fuck is up with the clowns, each time you come up an interview it's nigga this, nigga that, what these clowns think, it gives them street credibility or something? fuck outta here. Y'all making millions, invest in your education, dumb fucks. PEACE

  • jr88

    ross plan to staying relevant? stand next to drake, wayne or jay....lol

  • Brandon

    Going platinum or not doesn't make you hot or less hot dummies! A n*gga love to hate Rozay...crazy!

  • Anonymous

    mtvs so called hottest rapper in the game cant even go platinum, thats jokes

  • Anonymous

    I SAW THEM 2 CHILL & LETTEM TALK

  • Anonymous

    ross new album is the biggest of the year i have a feeling this album gonna go platinum i know it should its crazy dope!

  • Anonymous

    And I just saw the sales so far for GFID. If you believe in "projections", he's off by almost 100,000 copies. Stay tuned...

  • Anonymous

    Wale don't know nuthin about being legendary.

  • Anonymous

    I JUST SEEN A INTERVIEW WITH THE REAL RICK ROSS AND HE SAID HE HAS BEEN IN TOUCH WITH PEOPLE WHO WERE LOCKED UP WHEN WILLIAM WAS A CO AND THEY ARE WORKING ON A FEW PROJECTS

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