Jay-Z To Serve As Executive Producer For "NBA 2K13"

Jay-Z will executive produce the upcoming video game, releasing October 2nd.

Jay-Z is set to serve as executive producer for NBA 2K13, currently available for pre-order and releasing October 2nd.

The announcement was made earlier today on Hov's site Life+Times. In a video promo released for the game, his song "Public Service Announcement" plays in the background.

In addition to endorsing NBA 2K13, Jay-Z was recently named director of Brooklyn's Barclays Arena, where his Brooklyn Nets will play in the fall.

Check the trailer for the video game below.

 

 

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RELATED: Jay-Z Stars In Duracell Powermat Commercial

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36 Comments

  • dave

    Jigga ! HOV ! should be nice opinionguy2011 .com

  • Steven J. Horowitz

    What do you black folks think of my article?

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  • Anonymous

    Fuck if he could he would put his whole careers worth of albums.

  • Anonymous

    Jayz so arrogant he will put his whole reasonable doubt album and give no other niggas shine.

  • Anonymous

    omg i cant wait for this game ,jay-z executive producer. he might even be a unlockable player. fuck outta here make the game better on the small things other than that fuck the music on it most of the gameplay theres no music on except for menus etc. dont kill ths franchise hova just go watch nd take care of ivy blue or watever that creature is

  • Phuck Yiu

    doesnt make up for lebron not being on the cover. And who allowed griffin to be on the cover, all he does is dunk and miss free throws.

  • Anonymous

    The game would pretty much be done.

  • R.I.P.

    R.I.P. to NBA Live/Elite or whatever they're callin' it. Been dead but this this will make sure there's no resurrection

  • BLACK

    ....................WHY???

  • KadafiThaDon

    Grind is unmatched. Why don't other artists who claim to have so much money buy their contracts like Jay did? Anyone know if they stipulate that this can't happen anymore in contracts? Anyway props to this nigga and to hell with them haters.

    • sun_god7

      Jay-Z, Diddy, Dr. Dre, Baby & 50 Cent. Black Capitalism Remixed for the now. These cats grind hard. If only we had revolutionary community programs for them to shine on to...

  • ETK

    I just hope I don't see his damn name everywhere and that boxart above is just a prototype

  • Anonymous

    the same jay z dat executive produced def jam icon fuuuuuck

  • Fuck Marcy

    I refuse to buy it then.

  • Anonymous

    That's the cover ? No more Jordan ?

  • AJ

    Who cares if the soundtrack is better? If they don't fix the broken passing system in this game, I'm not buying it.

  • Anonymous

    This nigga is taking it to unbelievable heights.

  • Anonymous

    jay,diddy,50 three kings

  • Anonymous

    The "Jay-Z" moniker is diamond. Just stamp "Jay-Z" on something and it will definitely draw attention.

  • mindrelated

    Clearly people do not know what executive produced means. It does not soley deal with the music part of the game but the overall funding of the game.

    • Anonymous

      I was waiting for someone to post something dumb. Shout out to Jay and this move with 2K Games. But 2K Games don't need any finacial backing from Jay-Z. 2K13 will sell with or without Jay-Z association. Jay is the executive producer of the music. That's all. Again, shout out to Jay and this move. Rappers, take notice and build your brand like Jay. But people, don't try to make this move bigger as it seems. Jay is handling the music.

    • Anonymous

      2K Games does not need any funding from Jay-Z. Jay-Z is handling the music.

  • Anonymous

    Jay keeps winning.

  • Anonymous

    I like this move. 2K Sports paying Jay-Z to be the production coordinator of the music. Who could do it better than Jay. Most likely the music will consist of Jay-Z songs. This move takes the "Jay-Z" brand to another level.

    • Anonymous

      Good point. Some songs on the game might consist of ROC Nation affliated artists.

    • DL Dub

      I doubt the game will hold more than 2 Jay-Z songs on the 2k13 roster. That's not what people want to hear while playin basketball. but it is a good look for Jay. He's expanding even further, and it's great to see. Glad I've had this preorder on lock for a while.

  • For Ya'll niggaz

    This is for my trapped in the 90's niggas

  • Jessiem

    just as Edith explained I'm shocked that a student able to make $5802 in four weeks on the computer. did you see this link (Click on menu Home more information) http://goo.gl/V9ZvM

  • Anonymous

    I don't care if his songs are on it, I like him as an artist. But The Nets better not be overrated.

  • Anonymous

    FUUQQ YEEZ MY NIKKAS FINALLY IT HAPPENED - JUST GOT A NEW RIDE - A CAM A RO CONVERTIBLE.GOT APPROVED FOR 26 LARGE. BEEN 5 YRS SINCE IVE GOTTEN SHYT APPROVED, BUT NOW ALL MY CRE-DIT SHEET GONE. ALL OF IT. IF YOU STRUGGLING WITH THAT CREDITT HISTORY ISHH, GET RID OF ALL DAT TODAY - CALL THESE PEEPS AT 8^8^8-9-2-7 -3-3-5-6. . THEY DO AMAZING WORK AND THEY ARE CHEAP AS FUQQ. GOT RID OF ALL MY SHYYT IN NO TIME. MY HOMEBOY WAS IN THE GUTTA TOO, AND HE CLEANER THAN ME NOW-gettin a condo!! Hit em up - THEY WILL HELP U!!

  • poetic assasin

    so what does this mean - is he goin to have a say in what tracks are on the soundtrack - is it goin to be a jay-z 2k13 album - or is he goin to produce all the tracks?

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