After a recent split from Monster Cable Products, it looks like Dr. Dre’s Beats Electronics is looking to expand its empire. Now, the super producer’s audio products company has purchased popular digital music provider MOG.
According to a recent press release, Beats Electronics LLC, the company co-founded by Dre and Jimmy Iovine, recently purchased the digital music service, which provides listeners on-demand access to the latest releases for a fee. Despite the acquisition, MOG will still act as an independent company, and its advertising affiliate MOG Music Network will remain ancillary to the stipuations of the merger.
“Beats By Dre was born out of a need to restore the emotional connection with music that was lost by the degradation of sound from the digital music revolution, starting with the weakest link in the experience at the time—headphones,” said Luke Wood, president and COO of Beats Electronics. “It was never about just headphones. We’ve since expanded the Beats mission to every other link in the music experience chain – speakers, mobile phones, personal computers and automobile sound systems. With MOG, we are adding the best music service to the Beats portfolio for the first truly end-to-end music experience. With their talent and technology, the possibilities around future innovation are endless.”
MOG’s CEO David Hyman echoed Wood’s sentiments, saying, “We’re thrilled to be joining forces with Beats, a company that’s committed at the highest level to the experience surrounding music delivery; the fit feels perfectly natural. MOG subscribers can expect continued excellence from the best music service in the market, and we look forward to putting premium music experiences in the hands of millions of music lovers everywhere.”
DX will keep you updated as more information about the merger comes to light.