Hip Hop has had love affairs with numerous brands, but often times the affection has been a one-way street.
Though Jay-Z and countless other emcees used to shout out Louis Roederer Cristal in their rhymes, the company’s managing director Frederic Rouzaud said of the attention from Hip Hop, “[W]hat can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”
The statement was met with a negative reaction from the Hip Hop community, which followed in Jay-Z’s footsteps to stop endorsing the popular champagne.
The song features a line in the hook, “Lamborghini mercy / Your chick, she’s so thirsty,” where “mercy” is a reference to Murcielago, a line of Lamboghinis.
“We appreciate the publicity,” said a United States Lamborghini spokesperson to Complex. “But more importantly, we hope Kanye has the opportunity to fully experience the exhilarating performance and technical innovations found in all Lamborghinis.”
“Most owners tell us they’ve had a lifelong love affair with the brand before they actually purchased their Lamborghini,” added the spokesperson. “This is another example of the use of a Lamborghini in various art forms. Communicating success, individuality and creativity are hallmarks of the brand.”