Jay-Z Launches D'usse Luxury Cognac In New York City

May 10, 2012 | 2:18 PM

by StevenHorowitz

Jay-Z is expanding his business portfolio with the launch of D’usse luxury cognac.

Last night, Hov appeared at a private event in New York City, New York to debut the cognac, which is a product of Bacardi. The VSOP Cognac will be officially launched in September 2012.

D’usse is intended for a younger demographic, and will be available for $44.99 for a 750mL bottle. This marks Hov’s latest venture into liquor endorsement, following his promotion of Armand de Brignac, otherwise known as Ace of Spades.

The.Life Files were in the building last night to witness the launch of the cognac. Check out a picture from the party below.

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ilikevideo

May 12, 2012 | 3:44 AM

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Anonymous

May 11, 2012 | 4:49 PM

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To both of you clowns: Many people will commend him for his minority ownership, but it has been written on here as well that there are other Black minority percentage owners of other franchises, like Serena Williams and the Miami Dolphins. Do you say she owns the Dolphins? But you people always seem to state that Jay "owns" the Nets, and moved them to his old hood in Brooklyn. It is FALSE, and there are public records that prove that you guys are over exaggerating.

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Anonymous

May 11, 2012 | 10:44 PM

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Everyone knows the Russian is majority owner of the Nets..But nobody knows or cares about him..The Nets knew what they were doing when they brought Jay in..He's the most popular living thing from Brooklyn and the Jews love him..So you'll hear Jay say "i'm moving the Nets to BK"..He's trying to use his star power to boost the nets and his stock.

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Anonymous

May 11, 2012 | 3:03 PM

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Thats called being diverse,he said on blueprint 3 "people stuck on stupid i,keep it moving" he was not lying...haters gon hate

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Anonymous

May 11, 2012 | 1:37 PM

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45 bucks? that aint luxury

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Anonymous

May 11, 2012 | 11:45 AM

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Cognac by Bacardi. I'll pass.

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Andre Cooper

May 11, 2012 | 9:41 AM

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Next thing you know the haters go say Jay don't own a certain percentage of his own funds lmao..... Are you people too butt hurt to give props to Jay?

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Anonymous

May 11, 2012 | 11:46 AM

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Give props to a man who made his money telling black people to kill themselves and sell drugs to your community. A modern day negro hero. WTF is wrong with you people.

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Scott

May 11, 2012 | 5:10 AM

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Nice.

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12312

May 11, 2012 | 4:51 AM

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44 FOURS FT JAYZ if you looking for something new with an oldskool feel... http://soundcloud.com/ablumreleasedate12312/44-fours-ft-jay-z

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Anonymous

May 11, 2012 | 2:05 AM

Gave the /5

Jigga owns 2% of The Nets, 0% of Roc Nation and 0% of Bacardi, but he still making millions off of all 3. Who cares about ownership, when you can make millions without the risk?

Jay-Z Launches D'usse Luxury Cognac In New York City

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