Jay-Z Launches D'usse Luxury Cognac In New York City

Jay-Z endorses Bacardi's venture into VSOP Cognac with D'usse.

Jay-Z is expanding his business portfolio with the launch of D’usse luxury cognac.

Last night, Hov appeared at a private event in New York City, New York to debut the cognac, which is a product of Bacardi. The VSOP Cognac will be officially launched in September 2012.

D’usse is intended for a younger demographic, and will be available for $44.99 for a 750mL bottle. This marks Hov’s latest venture into liquor endorsement, following his promotion of Armand de Brignac, otherwise known as Ace of Spades.

The.Life Files were in the building last night to witness the launch of the cognac. Check out a picture from the party below.

jay-z

RELATED: NY Post Columnist Makes Racist Remarks Towards Jay-Z & Brooklyn Nets

37 Comments

  • ilikevideo

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  • Anonymous

    To both of you clowns: Many people will commend him for his minority ownership, but it has been written on here as well that there are other Black minority percentage owners of other franchises, like Serena Williams and the Miami Dolphins. Do you say she owns the Dolphins? But you people always seem to state that Jay "owns" the Nets, and moved them to his old hood in Brooklyn. It is FALSE, and there are public records that prove that you guys are over exaggerating.

    • Anonymous

      Everyone knows the Russian is majority owner of the Nets..But nobody knows or cares about him..The Nets knew what they were doing when they brought Jay in..He's the most popular living thing from Brooklyn and the Jews love him..So you'll hear Jay say "i'm moving the Nets to BK"..He's trying to use his star power to boost the nets and his stock.

  • Anonymous

    Thats called being diverse,he said on blueprint 3 "people stuck on stupid i,keep it moving" he was not lying...haters gon hate

  • Anonymous

    45 bucks? that aint luxury

  • Anonymous

    Cognac by Bacardi. I'll pass.

  • Andre Cooper

    Next thing you know the haters go say Jay don't own a certain percentage of his own funds lmao..... Are you people too butt hurt to give props to Jay?

    • Anonymous

      Give props to a man who made his money telling black people to kill themselves and sell drugs to your community. A modern day negro hero. WTF is wrong with you people.

  • 12312

    44 FOURS FT JAYZ if you looking for something new with an oldskool feel... http://soundcloud.com/ablumreleasedate12312/44-fours-ft-jay-z

  • Anonymous

    Jigga owns 2% of The Nets, 0% of Roc Nation and 0% of Bacardi, but he still making millions off of all 3. Who cares about ownership, when you can make millions without the risk?

  • Anonymous

    i guess he wont be ordering ciroc to give puff stock a boost no more

  • Anonymous

    I wish this nigga would put his name and energy behind a college or high school AP program in the hood instead of selling death to the hood he supposedly loves so much.....biggest coon of the last two decades

    • MikeL

      it's up to the government to sort out schools, colleges etc... not Jigga... jayz is a business man and im sure he does enough for people in need... how much of your time and money have you put into school programmes etc ? and this is just a guess but im sure you have a lot more time on your hands than jayz.... just sayin'.... and on a side note, it's up to the 18 years and over to choose whether to drink the stuff or not ... jayz dont go round pouring it down necks of the less fortunate and im sure if they were as less fortunate as you say they would buy something cheaper ... also just saying ...

    • GODSON

      WAKE UP SPANISH AND BLACKS DONT LET THESE RAP NIGGAS SELL YOU DREAMS AND KEEP YOU BROKE AND FUCKED UP! I COSIGN THIS

    • Anonymous

      You just made my point dumb nigga. All Jigga does is push ignorance and you no backbone copycat muthafuckas come with the same shit. If this nigga told you're clone ass to get a degree you'd be out there doing it. If this nigga made it cool to have a trade your zombie ass would be at ITT tech learn networking skills. This coon has the entire black & brown youth in his palm and wont do shit to help them improve themselves just destory themselves all ya'll dumb niiga go right along with the program.

    • Anonymous

      go head and make 500 mil, then add ur lousy name to a college

  • Donald Passman

    Jay Z is a great businessman, because he doesn't use his own money to make money. Oprah does the same thing. Her station just lost about 330 million dollars, but none of it's Oprah's. The Discovery Channel funds her station and she gets 50% of the profit with no cost to her. Let that be a lesson to all of you people risking your own money, to try and make money.

    • money

      Billy D and others have pushed liquor products for major companies. All puff and jayz are store front sales reps. These are only endorsement type deals with a little performance royalty. Oprah is building an empire. Discovery only distributes OWN. Oprah has more control and owns her product. Jayz just affiliates and enjoys being the only black rapper at the table.

    • Swordz

      I heard that oprah shit too - and I'm think nice - she took a risk it didn't work - she only put it 50mil - discovery is 600ml deep!! lol

  • Gangsta

    Brooklyn brooklyn brookyn!!!!!!!!! Nice 2 hear bout Hov doin his muthafuckin thang.Beautiful Hip Hop iz takin ova even the nba knows it. yo dx I'm back! cant fuck with Me!

    • Jay

      Hip Hop has been at the same level since early 90's. Rappers don't own anything, they are just storefronts for the same old players. Stop looking up to and wanting to sign to these old rappers. The new gen needs to build and really own their empires and not have to always depend on someone giving you the greenlight and use you as a storefront to fool the black community like you are really owning majority interest in a business.

    • Anonymous

      Why does it always have to be about color and where you're from?? That's what's wrong with rap music now. People hate artists (with talent), just because the artists aren't from their city.......smh.

  • GoReadABook

    haha these fucking morons with their illuminati shit. What is implied with the double cross? Somebody, please, explain to me how this is in any way affiliated with the illuminati? Cuz as far as I know, its called a Patriarchal cross and has fucking nothing to do with Freemasons

    • Swordz

      Yeah - as if we didn't read wiki and have some understanding of what bullshit sounds like...

    • Alf Capone

      i love how they all have so much knowledge of a "secret" society and underground going ons. its funny how all this hidden information is public knowledge. the funniest part is how they all act like they are special and in on the "secret" that they learned from watching a video on youtube and the rest of us are idiots

  • m.black

    Hope that double cross shit on the bottle ain't for real...I really don't wanna believe he down with THEM...All the folks who talk about how Jigga down with that shit, I thought was crazy... Guess I'll be owing them an apology if this is the real bottle...Damn

  • GoneAway

    Peep the double cross on the bottle. Do your own research on that (not saying that's the official bottle).

    • thenji

      ignant mofos. This is a Christian cross. Get ur knowledge up https://www.google.co.za/search?ix=ieb&sourceid=chrome&ie=UTF-8&q=Patriarchal+cross

    • Swordz

      But if it is - you want us to believe the history of the cross is evil and clear evidence of Jay's membership?? Get the fuck outta here.

  • Jason

    u know im gettin alittle tired of these rappers promoting liquor!!! i know theres money in it but theres money in alot of other unexplored shit too!!! i like the nightlife but i hate drunkeness!!

  • DOGONSOCIETY

    D'USSE > CIROC

    • SALUTE

      ^^^EXACTLY!! 50 CENT THE GENERAL IS THE ONLY RAPPER WHO OWNS EVERYTHING HE DOES

    • f

      correction D'USSE + CIROC = 1 billion in profits for Bacardi USA Inc Diageo PLC - 7 million for the sales reps jayz and puff

    • f

      D'USSE + CIROCBacardi = 1 billion in profits for USA Inc Diageo PLC - 7 million for the sales reps jayz and puff

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