B.o.B and O.A.R. have debuted the song and video for their collaborative cut “Champions,” which is part of Duracell’s “Rely On Copper To Go For The Gold” program in support of the 2012 London Olympic Games.
According to Yahoo! Music Canada, the “Rely On Copper” campaign gives fans a way to celebrate athletes who will be competing overseas. Bobby Ray emphasized how the message of the song speaks to a universal audience.
“I think the song is very synonymous with challenges that many people face in life even beyond the field, beyond the court and beyond the sports,” said B.o.B. “It’s the same place you have to dig from and challenge from when you’re an athlete or at an Olympian level. This is the best the world has to offer.”
The song can be downloaded at Duracell’s Facebook page for free. Watch the video for the song below.