E-40 Discusses "The Block Brochure" & Listening For New Talent

E-40 discusses his latest project, and why he has such a good ear for up-and-coming artists.

Following the release of The Block Brochure, E-40 took to BET's "106 And Park" to discuss the three-part project.

"It's three albums, and I'm just throwing the curve ball in the game," said 40 Water, who was joined by Problem on the show. "I've been in this for so long, and I cover all angles of the game. The old-school era, the late-nineties, mid-nineties, two-thou-wows, you smell me?"

"I just wanted to get a lot of my old-school rapping partners and the new school, up-and-coming rappers that's doing their job right now," he added.

40 broadly discussed the features on the album, which include 2 Chainz, Twista, Kendrick Lamar, and others. "All good dudes, all of them is my friends. All of them are unique in their own way."

E-40 also spoke about what makes him a good judge of talent. "I got that ear. ...First of all, I like uniqueness. I love rappers that do what everybody else don't. I'm a professional beat picker, that's why everybody be like, 'that boy be havin' slaps!'"

Watch the interview below:

RELATED: E-40 Speaks On Fake Notorious B.I.G. Concert In Sacramento

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6 Comments

  • ilikevideo

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  • U hatin' Cuz u Can't Hear.

    "He be cuttin' up, he be snappin' and No i ain't frm the Bay Im from the Midwest but i can understand every word he say"(On The Case) It's true. Im from Peoria Ill. and i grew up in Sac CA on 40 music and its all in what ur able to hear. His verbage is second to none. Fuckin with 40 music will save ur life, drop puss in ur lap, and help u decipher between a friend and a frienemie. He's a modern day Jimi Hendrix and everybody can listen to Jimi, but not everyone can hear Jimi.

  • Gay-40

    Fuc him and the whole Gay Area, and if you from the Gay, fuc you too

    • What im saying is...

      u listen to slow to pick up on what 40 be talking abt. Ur what he labels a "So-Called Hustler." You got to much time on yo hands. Should be getting yo money on instead of hatin' on the next man....and he's right.

  • Anonymous

    The Block Brochure was a step down from The Revenue Retrievin series, so to me. Production wise. Even lyrical wise. It's cool to get new music all at once, but not if the quality suffers.

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