MTV caught up with Snoop Dogg at SXSW this weekend to discuss his upcoming twelfth solo album Reincarnated. During the interview, the west coast legend discussed his approach to his new project, saying that this time around, he is eschewing his tried-and-true gangsta rap past.

Snoop said that Reincarnated will show a far more “loving, caring” side of his personality. He explained that he’s always been a peaceful person at heart and that his past albums never really represented his true personality to the fullest extent.

“It’s a project where it’s more about the element of surprise, but at the same time it’ll be talked about in due time,” Snoop said. “It’s special; it’s a real special project to me because it’s like the reincarnation and the birth of me becoming who I really am…I never really knew who I was through the music. I was always a very peaceful, kind, loving, caring individual and making music to symbolize that sometimes never was my key.”

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Check out the full interview below.

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