Def Jam's Shawn "Pecas" Costner Talks L.A. Reid, Gives Advice To Music Industry Up And Comer's

The conversation between Shawn "Pecas" Costner and AlLindstrom.com continues in part two of the "Def Jam Back" interview series.

Island/Def Jam Senior VP Shawn “Pecas” Costner continued his conversation with AlLindstrom.com during the second part of their “Def Jam Back” sit down interview. In this latest interview Costner spoke on his relationship with L.A. Reid and also gave a few words of advice to those new in the music industry.

“My initial relationship was made with L.A. Reid at Arista. It’s funny I worked at Arista for five years before L.A. Reid even knew who I was,” Costner explained. “He came to my little dinner that they threw me. When you work for a major corporation every five or 10 years they give you this little certificate, ‘Congratulations on your five-year bid at the company.’ So he actually came to my little celebration that they threw for me and he was like ‘Damn, I didn’t know you worked here five years.’ And we just got really cool after that.”

During the second part of his interview with AlLindstrom.com, Costner finally shared a bit of advice for those just setting foot in the music industry. Surprisingly, Costner’s main piece of advice was to be yourself and stay true to yourself no matter what.

“What advice would I give any up and coming person in the music industry? The advice I would give you is to try as hard as you can consistently to maintain yourself and be the same person,” said Costner. “Don’t try to adjust or change your personality. Because if you’re dealing with an artist or somebody who’s from Atlanta or from L.A. don’t try to be something that you’re not. I always say always stay who you are. If you stay who you are and always be honest with people, cause I believe in karma, good things will come to you as you give good things to others.”

 

 

RELATED: Def Jam's Shawn "Pecas" Costner Refers To Young Jeezy's Writing As "Prolific"

 

7 Comments

  • Anonymous

    dude looks like fat joe

  • Hypestyle

    Okay, for revamping Def Jam, for starters, how about: re-signing veteran artists, give them classic-rock veteran treatment: Public Enemy, Big Daddy Kane, Slick Rick, Rakim, MC Lyte, King Tee, Xzibit. Create deluxe re-releases of Def Jam albums from the 80s and 90s. Nation of Millions, Licensed to Ill, Bigger and Deffer, The Great Adventures of, Business as Usual, Whut Thee Album, Tical, etc. Include rare 12-inch material, remixes, alternate takes, and music videos.

    • hey

      Also, why the hell would any of those artists resign to Def Jam out of the blue?

    • hey

      You have any hard numbers to back up your claims? @Fresh, you can't compare Disney and NIke with the music industry.

    • Fresh Boirdee

      @hey... If that is stupid then Disney is stupid. Every now and then they dip back in their stash remaster a classic bring it to theaters and rape the profit, i.e. Beauty and the Beast 3D! Or Nike is stupid, they make a big chunk of their basketball revenue from Jordan Retros...Same difference; Def Jam owns the masters to so many hip hop classics and unreleased material the margins would be so low why not.

    • $ykotic

      Actually it's a great idea. I'm not going to sit here and tear your reply apart by saying only a kid would say what you said, I will say there are many labels that re-release old material and it sells very well, and sometimes better than the newer artists' material. The problems would lie in per say a Big Daddy Kane (Cold Chillin/Warner Bros) getting that kind of deal with Def Jam/Universal. Public Enemy & Slick Rick would benefit greatly, and we probably could get some videos for some of the other hot songs on those albums. I've actually spoke about that idea for a while around the 'nets.

    • hey

      Stupid idea really. You won't make money from that

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