From vodka entrepreneur to professional actor, Diddy has never been one to shy away from the chance to expand his brand. Now, the Bad Boy mogul is looking to branch into a new frontier with a music-themed television network Revolt.
According to Broadcasting Cable, Diddy is launching a new television network called Revolt on December 12, 2012. Sources indicate that Revolt will focus primarily on music and music videos, a la MTV.
Although there are few details about the kind of distributiong the network will receive, Revolt will reportedly be distributed by Comcast and Time Warner Cable service providers.
UPDATE: After news broke that Diddy planned to launch his music video network Revolt, the entertainment mogul has released a video announcing the news.
“I first like to say thank you to Comcast, Comcast Diversity Council and NBC for recognizing the importance of minority ownership of cable television,” he said. “I grew up watching BET, MTV, HBO and NBC, and I had a dream that one day I would get a chance, an opportunity to show my perspective coming from a musical standpoint.”