As Tyga readies his album, Careless World: Rise of the Last King, he reflects on the process it took to get the project ready for release.
In an interview with Complex, the Young emcee discussed that it was his self-promotion that got “Rack City” to hit top 10 on the Billboard Hot 100.
“[I]n my world, I had a lot of underground hits that weren’t getting pushed to that level,” explained Tyga. “I felt like ‘Lapdance’ was a big song, but it just didn’t get a push. So it stayed where it was at. ‘Rack City’ I pushed myself. I was shooting my own videos and paying my own radio guys and stuff like that. Then the label caught on to it. Now to be able to get a major push, it’s good. You’ve just got to stay with your same mentality and always be pushing yourself. “
Tyga also discussed how Lil Wayne, one of Hip Hop’s most capable self-promoters, influences him.
“It’s not what they say, but more what they do,” he said. “Just being able to see how they move and be in the studio every night. Videos. Tours. To see their hustle and take my new artist hunger and add that to it. The one thing about them is that they don’t talk a lot. It’s their actions, really.”
Tyga also broached the subject of lyricism, and how some have criticized him for “Rack City’s” apparent lack thereof.
“If it was lyrical, with big-ass words and shit, do you think half the world could relate to that? No, they can’t. When I’m drunk, I’m not reciting any real difficult shit. I don’t want to hear shit like that when I’m drunk. I want to party. I want to have fun. People have got to understand that there’s music for every type of thing. Hip Hop isn’t ‘It has to be this topic and this topic only. Struggling, talking about drugs and the streets only.’ That’s not Hip Hop. That’s not music. Those are just motherfuckers who are stuck in their ways. If you don’t like the song, turn off the TV and turn off the radio and listen to your preference of music.”