Damon Dash Shows Revitalization Of Cavi Clothing Line During "Cavi Life" Episode

Damon Dash reveals why he left Rocawear, takes his Cavi clothing line team to Miami.

During episode two of “Cavi Life,” a series of episodes focusing on Damon Dash and his Cavi clothing line, Dash took his team to Miami to collaborate on the line and also meet up with rapper Cam’ron on the set of his new movie.

Ironically “Cavi Life” episode two was released a little over a week before today’s announcement that Rocawear, a company Dash was formerly co-founder of, laid off close to 30 employees.

“Initially like I said I left Rocawear because I felt culturally we were wrong. Culturally we were wrong and I wanted to see a new culture. I wanted to see what the new urban was. With different ideals.”

“It’s rock and roll. It’s rap. It’s indie. It’s still aspirational. It’s still very cool,” said Damon Dash in regards to Cavi. “We not struggling. You know what I mean?"

The Cavi clothing line was established in 2004 but seemed to lessen in popularity over the past few years. The clothing line is described as being “inspired by the multifaceted, on-the-go lifestyle of today's man and woman.”



RELATED: New York City Court Settles With Damon Dash For Illegally Selling Alcohol At DD172



  • fresh87

    Nigga don't look like he's struggling to me,dame is building from the bottom up,he can get it again,once you had it,you can always get it again

  • Anonymous

    This guy is hurting more than the economy.

    • Q461

      I don't think dude is hurtin as bad as yall think. He's been makin moves with his own indy imprint, and they just did a 50 city tour (Murs and Tabi Bonney etc)Apparently he still got a mansion in upstate ny too. Don't always believe everything u read. Dame still relevant for sure.

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  • The Realest

    Dame has lost his way. He's trying his best to appear relevant, however, he's clearly unfocused and not working as hard as he should be. Name one Dame Dash project (post Rocafella Records) that took off. Name one. I dare you.

    • AndyJ

      Rachel Roy! mutherf***er, that was Dame. Hate all this idiots here that know nothing about business always trying to talk negative shit. Go somewhere and play kids or go get educated. Dame still makes good money.

  • fashionupkid

    The look of that line is struggling.

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  • Yung josh

    Damon Still giving money!!!!!!!!!!!!!!!! i 'm feeling the CAVI clothing line.

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