Jay-Z's Rocawear Lays Off 28 Employees

Jay-Z's Rocawear laid off 28 employees due to "economic" problems.

According to reports, 28 employees have been laid off from Jay-Z's Rocawear offices in New York City. That number equals half of the total staff in Rocawear's Manhattan office. The layoffs reportedly took place on January 6 and were due to "economic" problems.

More information on the layoffs can be found at the Department of Labor website

Rocawear notably made headlines for its "Occupy All Streets" campaign last year. The brand originally said it was to support the Occupy Wall Street movement, but they were criticized for trying to capitalize on the cause. 

In an interview with Gawker, a rep explained that "Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social. 'Occupy All Streets' is our way of reminding people that there is change to be made everywhere, not just on Wall Street." However, the rep also added, "At this time we have not made an official commitment to monetarily support the movement."

RELATED: Jay-Z, Rocawear's "Occupy All Streets" Removed From Rocawear Website

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63 Comments

  • TEXAS

    WHO WEARS ROCAWEAR SMH THAT SHIT WENT OUT OF STYLE YEARS AGO

  • Anonymous

    A DAY LATER! WHERE'S THAT PROOF AT? BWAHAHAHAHAHAHAHAHA SALUTE TO THE PEOPLE WHO SEE WHAT I'M DOING IS RIGHT! DON'T BE AFRAID TO COME DOWN AND CHECK THESE HO'S!

  • The B

    Fuck Yall, I ain't no fool I wear what the fuck I can afford, because I ain't got it like that. As long as my shit ain't fake I really don't give a fuck. If a female don't like me for me then fuck her cause I damn sure ain't goin broke tryin to impress some chick.

  • dm,iyjtunybt

    Americans are such idiots

  • Anonymous

    Check Out this new hot hiphop video made by popular demand from Blac Infinity!!! http://youtu.be/7rW9c9d9zdk

  • GBtha G

    fuck u son a of bitch I can say what I wanna say.Yes Hov Neva rushed into marriage like u would asshole! open yo goddamn mouth as I flip shit inside.muthafucka u betta quit fuckin with a G like me.fuck yo fuckin girlfriend. filho da puta.

    • Anonymous

      U AIN'T NO G YOUSA HO'! LOOK AT U BEATIN YO' CHEST BECAUSE I THREW FACTS IN YO' FACE! ONLY HO'S GET EMOTIONAL WHEN U TELL THEM THE TRUTH! "I SAY WHAT I WANNA SAY" HAHAHAHAHAHAHA G'S DON'T SPEAK LIKE THAT, THE HO'S THEY KEEP DO! NOW U WANNA SPEAK A FOREIGN LANGUAGE LIKE I DON'T KNOW IT! HAHAHAHAHA HO'!

  • TEXAS

    WHO THE FUCK WEARS ROCAWEAR

  • GBtha G

    I can c Rocawear realise they simply cant compete with the heavyweights like Nike and other established brands .I personnaly dont rock no rockwear shit coz I fuck wit Nike mostly but Hov still a successful dude though and I aint got nuthin but respect for him, he neva rushed into marriage like y'all stupid brokeass muthafuckaz do.Word up!

  • V-Nasty is God

    LMAO those 28 employes are half the staff. HAHAHA. That lets you know how much effort is put into pushing Rocawear. They might as well fire the other 28, nobody has worn that lame ass shit since 2001.

  • Mr Flamboyant

    People still wear that shit? Anyway, not ever a good thing when people lose jobs. But I feel this is ironic seeing how I thought Jigga sold this ish a while ago. However, dude had the nerve to try and capitalize on the "Occupy All Streets" movement and make past statements about stepping the clothing line up so to speak. Need to step that bullshit out the door never to come back. So my question is this: The f these people been doing all of this time working there? Seriously. What are the sales generated from Rocawear? No one messes with that trash. Dude has made himself into a brand at the expense of being a shark nigga and raping hip hop. He doesn't need a bullshit brand like Rocawear.

    • ETK

      join us next time in the next episode of when haters can't even back up their retarded comments! it's still selling strong, idiots. shut up.

    • Anonymous

      ONLY FCUKBOIS SAY "WHO CARES ABOUT FACTS"! PUT THEM POM POMS DOWN HO' AND PROVE NOBODY CARES OR WEARS THE CLOTHING OR STFU LIKE THE REST! U TALKING UR PERSONAL FEELINGS! THAT PERSONAL SH!T DON'T MAKE BUSINESS WORK! Y'ALL SO NAIVE U DON'T EVEN SEE I'M TEACHING U A LESSON! IF U FCUKBOIS WOULD HAVE SAID "FROM WHAT I KNOW" OR "AROUND MY WAY PEOPLE DON'T WEAR IT" I WOULDA LEFT U ALONE! BUT U SAID "NOBODY", THEN WHEN I ASK FOR FOR ACCURATE PROOF U GET MAD! THESE CORPORATE WHITEBOYS WOULD CHEW U UP AND SPIT U OUT!

    • Deezy

      damn this dude above me needs some pills bad. nobody gives a fuck bout ur facts cuz nobody gives a fuck about that shit clothing line. i wouldnt even wipe my ass with a rocawear t shirt because my toilet paper feels better

    • Anonymous

      IF IT DIED IN '04 HOW DID THEY GET OVER 200M FOR IT IN '07 AND JUST LAYOFF HALF THE STAFF IN '12 IF NO ONE WORE IT? THIS IS WHEN U SH!T ON THESE LIL CLOWNS. PROVE IT HO'! PROVE NOBODY WEARS IT! PROVE THERE'S NO ONE ON THIS PLANET WHO HAS WORN IT OR BOUGHT IT SINCE 04! U CAN'T B!TCH U TALKIN OUT YO' FACE! THERE'S A COMPANY STILL AROUND WITH BOOKS AND A STAFF ON THE CLOCK PROVING PEOPLE STILL BUY IT! MY PROOF OF FACTS COME FROM THE COMPANY WHO OWNS IT! WHERE'S YO' PROOF FCUKBOI? YO' FEELINGS? YO' LIL' CREW AROUND THE WAY? BWAHAHAHAHAHAHAHAHAHAHAHA PROVE IT FCUKBOI! PPPPRRRROOOOOVVVVVEEEE IIIITTTTTTTTT!!!!!!!!

    • TEXAS

      NOBODY WEARS THAT BULL SHIT GET RIGHT YOU ANONYMOUS DUMB FUCK THEY ACTING UPSET OVER LAYING OFF 29 PEOPLE? ANYONE WHO IS WEARING ROCAWEAR IS A LAME FAG ALL THAT SHIT DIED IN 04 WITH THE SOUTHPOLE AND ECKO SHIT

    • Anonymous

      Mr Flamboyant: People still wear that shit? >>>c'mon son So because everybody else stopped wearing jerseys you got rid of your official Mitchell & Ness joints? Or are you one of them people who wear what the f*** you want because none of these people are buying your clothes except you?

    • Anonymous

      Yeah us people who cant afford tru religion, louie and all that other bullshit

  • TEXAS

    LAY OFFS INCLUDE J COLE AND B.A.D MUSIC

  • Anonymous

    YESSIR/YADIG/SO ICY BOI:-- dude you have some free time... get a job nigga.. this aint black and white... so don't bring up RACE... this is about Good Vs EVil... and JayZ is EVIL!!!

  • YESSIR/YADIG/SO ICY BOI

    OK OK OK. I CAN'T FRONT NO MORE. ALL THESE NAMES YOU SEE ABOVE? THEY'RE ALL ME. ALL ONE GUY. MY REAL NAME IS GERALD AND I'M A WHITE KID FROM OHIO. I HAVEN'T EVER SEEN A REAL WEAPON OR HAD A REAL FIGHT. I'M JUST A CONFUSED LITTLE BOY WHO DON'T UNDERSTAND THE FEELINGS I GET WHEN I SEE PICTURES OF WAYNE AND DRAKE. I PLEASURE MYSELF SOMETIMES BUT ALL MY LIL WAYNE 2012 ANNUAL PAGES ARE STUCK TOGETHER NOW AND I HAVE TO USE THIS SITE TO GET OFF. I ASKED MY MOMMA TO BUY ME SOME JEGGINGS SO I CAN FEEL LIKE I BELONG WITH YOUNG MONEY BUT SHE JUST TOLD ME I HAD TO DO MORE CHORES AND WHEN I TOOK THE GARBAGE OUT, I SLIPPED ON A DRAKE FLYER AND GOT A BOO BOO ON MY KNEE. NOW I CAN'T WALK. I CRIED FOR HOURS ALL OVER MY YMCMB KEYBOARD, AND NOW MY CAPS LOCK BUTTON IS STUCK. I JUST WANTED SOME FRIENDS. BUT ALL MY LETTERS KEEP BEING RETURNED. EVEN MY THONG I SENT TO BABY. HE'S SO MEAN. I MEAN, HE BUM EVERYONE ELSE? SO WHAT IF I'M WHITE? ANYWAY, I HAVE TO GO NOW. MY FRIEND JUST TOLD ME HE GOT SOME KOOL G RAP. I THINK IT'S A DRINK OF SOME SORT? I HAVE TO SNEAK TO DRINK IT COZ MY MOMMA SAID KOOL AID IS FOR THE MEAN PEOPLE......

    • truthNY

      SHEEPLE===YESSIR/YADIG/SO ICY BOI:-- dude you have some free time... get a job nigga.. this aint black and white... so don't bring up RACE... this is about Good Vs EVil... and JayZ is EVIL!!!

  • Anonymous

    jay z sold roca wear some yrs ago.hip hop dx pls wake up.

  • HRH

    DX is getting stupid.... Jewish stoners with nothing relevant

  • HRH

    Occupy Jewish Kyke street!

  • Steveho

    Cockawear sucked anyway

  • Ghandisaves

    WHo see's the Skull N Bones on Jay's Shirt! But don't worry he aint Illuminatti...LOL His brand named after Rockerfeller family... But don't worry he aint Illuminatti...LOL He wears shirts with Aleister Crowley's satanic logo "do what thou wilt" But don't worry he aint Illuminatti...LOL He talks about hating Jesus, and supporting the devil But don't worry he aint Illuminatti...LOL WAKE UP--- its right in your face!

    • ETK

      HE HATES JESUS AND SUPPORTS THE DEVIL-- fuck outta here. same bullshit I hear every day

    • Mason

      That's exactly why I put my name as "Mason", because you dumbasses believe anything. I rest my case.

    • Anonymous

      Oh... poor baby mad cuss there Fav Rapper is a Satanist! I don't know who's dumber... SHOX or MASON.... heyyyy FREE MASON thats why your defending this Saatanic nigga! KILLUMINATTI!!!!!!

    • shox

      lol. so true. the illuminati ain't real. and they certainly wouldn't be inducting jay z and kanye west into it. you guys need a fucking hobby.

    • Mason

      Yes because the Illuminati wants to maintain it's secrecy yet they induct rappers in their group to give off little subtle clues here and there to give it away, makes complete sense. Trust me, if the "Illuminati" does exist, i'm sure they aren't as stupid as you conspiracy theorists.

  • NY777

    Exactly my point.. look at this SATANIC prick, who spends millions on jewelry, cars, clothes, blowing up Bentleys, and this Nigga gonna lay of people who helped build his company... ANYONE who supports JAY/Beyonce is either a Lucifarian, or blind/deaf. This nigga as evil as they come!!!

  • Anonymous

    IM GLAD THERE ARE STILL SOME SMART READERS IN THE WORLD -HOW DOES 28 WORKERS GETTING LAID OFF COSNTITUTE ANY KIND OF NEW -OH RIGHT JUST ATTCH JAY-Z'S NAME TO ANY TOPIC AND IT ATTRACTS READERS HIPHOPDX USED TO GET MY RESPECT BUT THEYVE BECOME ONE OF THE DUMBEST HIPHOP WEBSITES OUT THERE ...10S OF THOUSANDS OF WORKERS GET LAID OFF FROM VEARIOUS COMPANIES EACH YEAR ..IT AINT NEWS

    • ETK

      it's news but it isn't news. Sounds confusing but it's pretty much what you said, people will flock to Jay-Z articles and spout their miscellaneous bullshit day long. it's not the most relevant of news but it'll garner hits. so really, HiphopDX is bein smart.. keep them niggas coming here I guess

    • Anonymous

      yeah, but that was half of the office. They weren't 10 dollar/hour workers. The point is that he laid off workers. But it is funny how he made occupy wall street into a business movement.

    • Anonymous

      this is news dumbass.. stop defending this EVIL bitch of a man!

  • NEGRO

    I THOUGHT JAY-Z HAD SOLD ROCAWEAR...=S

  • jason

    whose the buyer for these brands? when this gear was hot in the late 90's and early 2000's department stores only stock xxxl's sizes!!!

  • Anonymous

    Wow , they had the nerve to print this ,..28 peeps???

  • based landlord

    LOL 28 employees?? this is news?? i think there are bigger layoffs going on in the US....

  • jg

    The golden age of hiphop clothing brands is over. Sean Jean, RocaWear, Baby Phat, Enyce...its over people. Those of us who used to wear it have grown up and the kids these days are into the tight fitting skater shit now.

  • So Icy Boi!

    Lil Wayne's 'Trukfit' skateboard clothin is much betta den Gay-Z' Gay-A-Wear. YMCMB we on fire!!!! swag

  • Anonymous

    Before the hams come on here wolfing...Jay doesn't handle day to day operations at Rocawear anymore. Iconix owns the line. This is most likely due to the growth of the international (specifically China) sales of the brand. No need to have so many employees in the US. Most of the money is being made abroad for many urban clothing brands.

  • YADIG

    IM THAT TYPE IN CAPS TYPE OF NIGGA, GET NO PUSSY BUT HANG ON LIL WAYNES NUT HAIRS TYPE OF NIGGA, IM THAT TROLL ON MY MOMS COMPUTER IN HER STUDIO APARTMENT TYPE OF NIGGA, IM THAT WEARING TIGHT PANTS ON A GUY LOOKS SEXY TYPE OF NIGGA, IM THAT.......

  • YESSIR

    WAYNE NEW CLOTHING LINE ABOUT TO PUT ROCAWEAR OUT OF BUSINESS. IT WAS A GREAT RUN YOU HAD CAMEL BUT THAT SHIT OVER NOW BELIEVE THAT

  • YADIG

    5 LETTERS YMCMB ROCAWEAR GOING BUST BIRDMAN AND WAYNE TAKING OVER YMCMB

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