Ludacris wasn’t the only rapper to introduce his latest product at the International Consumer Electronics Show in Las Vegas this week. Rapper/actor LL Cool J was also in attendance to present his new venture with Dolby, the Boomdizzle Virtual Recording Studio.
LL Cool J kicked off his presentation by explaining how tiresome it can be for an artist to work with a producer and/or engineer who’s hundreds or thousands of miles away and the endless amount of e-mails that end up being sent.
“The problem was I’m in L.A. My producer or engineer’s in New York. I wanna go in the studio tonight, but I wanna collaborate,” LL Cool J explained in a video exclusive for GamerLive.TV. “I don’t wanna e-mail you my track and then you e-mail me back your bass line and then I e-mail you back a vocal then you e-mail me back a drum and then we e-mail back and forth and back and forth. Whether it’s dance or Hip Hop or whatever music you like, e-mailing back and forth drives us crazy. So how can we collaborate in real time?”
The NCIS: Los Angeles star then went on to explain how Boomdizzle connects artists, producers, and engineers without them having to be in the same room with one another.
“I put a team together and we designed a technology that allows two people, different cities, different countries, different continents, to collaborate and record music in real time,” said LL Cool J. “So if your friend is in Paris and you’re in Berlin or if your friend is in Japan and you’re in Miami you guys will be able to go online, look at each other on our video chat, and record music live in real time. And I think that that basically revolutionizes the world of music. A lot of people don’t have money for plane tickets to Paris. A lot of people don’t have money for plane tickets to Miami. But they have access to the internet and they love music. They’re fans and they wanna record and Boomdizzle gives them an opportunity to do that.”