50 Cent Speaks On Competition With Dr. Dre In Headphone Market

Fif also explains what differentiates his Sleek by 50 headphones from others.

50 Cent tossed his hat into the audio market with his Sleek by 50 headphones, which sparked some ire from Dr. Dre, who was one of the first to enter the industry with Beats by Dre. During an interview with Gizmodo, Fif said he doesn’t exactly look at it like competition with the West Coast veteran and that the market isn’t narrow enough to put one ahead of the other.

“It depends on how you look at it. The category itself, how big is it? Is he in direct competition with me, or Bose or Sony? At this point, it’s just me creating what I feel like is the higher standard,” he said. “This is what I sit in the studio for after recording for the mastering process, to feel like it’s completely up to par and standard, so when people hear it, it registers the right way.”

50 did note that many rappers license their name for a product without overseeing the business side of things. With artists like Ludacris and RZA coming out with their own headphone lines, Fiddy is steering his company’s ship.   

“For them, it’s a licensing agreement. They just put their name on it, and they really don’t have any control over what their company decides to sell under that brand later,” he says. “I’m actually CEO of the company.”

RELATED: 50 Cent's Distribution Deal For Street King Energy Shot Isn't With Pepsi

46 Comments

  • Anonymous

    faking the funk!!

  • 50

    GG unit is and will always be better any rap group, dat shit young money or MMG u understand, 50 CEnt de BOSS

  • DXisAJOKE

    this site is funny. no one takes this site seriously HIP HOP DX is the LAUGHING STOCK OF HIP HOP WEBSITES. STR8 GARBAGE SITE. NEVER CLICKING ON A HIPHOPDX link FROM DATPIFF AGAIN! ONLY REASON THESE FAGGOTS GET HITS ON THEIR GARBAGE ASS SITE

  • Anonymous

    These young fans nee to quit. 50 started the beef with preme for a buzz and started snitching on Preme when shit got real.

  • Anonymous

    HIPHOPDX HAS THE MOST HATERS IVE EVER SEEN U PEOPLE HAVE NO FUCKING LIFE. I DONT SEE Y THE MAN CANT COME OUT WITH HEADPHONES.... HE AINT TRYING TO OVER SHADOW NO MASTER AND ALL THIS STUPIDNESS YOU PEOPLE ARE SAYING. THEY HONESTLY NEED TO TAKE AWAY COMMENTING ON THESE SUTES BECAUSE IM TIRED OF YOU PEOPLES BULLSHIT NEVER HAVE ANYTHING GOOD TO SAY. I BET HALF OF YOU DIDNT READ IT AND JUST COMMENTED SINCE U "HATE" 50 FOR SOME STUPID REASON. PATHETIC

  • The Don

    FIF AINT SELLING THESE HEADPHONES AND HE'S DOING EVERYTHING HE CAN POSSIBLE GO PROMOTE THAT TRASH. THEY COST SOO MUCH,IF I GET 400 DOLLARS IM BUYING BEATS BY DRE BEFORE BUYING THESE SHITS. AND WHOEVER KEEP SAYING YOUNG BUCK IS GETTING WHAT HE DESERVE FOR BEING DISLOYAL NEED TO HOP OFF HIS NUTTS...HE STABBED A NIGGA FOR PUNCHING DR.DRE FOR NOT SIGNING AN AUTOGRAPH...IF THAT AINT LOYAL THEN YALL DONT KNOW WHAT LOYAL IS. I DIDNT SEE LLOYD BANKS OR ANYBODY ELSE DOING THAT,ONLY MY NIGGA BUCK MARLEY

  • foekist

    One of the 48 laws, that 50 should know, states, Never try to out-shine the master. And 50 wonders why Jimmy won't give his new album the green light!! Also, RZA said that he didn't just put his name on his headphones, that he has been working on them for years. 50 Cent is so disrespectful!

  • Booch

    This dude is a complete idiot. He will sell a few of these headphones but he will not have any major impact in the market. He is dead and done. Oh yeah, this has got to be one of the most disrespectful and disloyal business moves against Interscope that he has ever done. Dude is just a little snitch ass rat.

  • jr88

    yup sleek is better...its not a question anymore...but beats by dre are still good...they just need to upgrade to sleeks level

  • jg

    50 has really come up in the game. He doesnt make good music anymore but you gta respect his hustle as a businessman

    • to funny

      hahahahaah^^^ man leave the internet alone. 50 entire hood backs him he a warrior that stood up to preme.preme was a heartless bastard but you internet nerds want to twist shit around like ja and preme got picked on.

    • Anonymous

      He was dry snitching on Preme, running with the NYPD and talking shit from behind the police.

    • HAA

      How is he a snitch or a bitch?

  • Sold your stock

    Fif you do business well. Thank you for lifting the corporate veil.

  • Anonymous

    50 Cent Losing It: Rapper Lies About StreetKing Pepsi Deal? An exclusive quote from a PepsiCo spokesperson, who asked not to be named: I can definitely state, that 50 Cent does not have any deal whatsoever with regards to his new energy drink with either PepsiCo or Pepsi Beverages Company. He might very well have a deal with Honickman but we cannot comment on that situation because we dont have any knowledge with regards to it. But as far as our company is concerned, the statements that are being reported are completely false!

  • Anonymous

    50 stans called Buck disloyal for less than this. If your boss doesn't want any competition then "DON'T BITE THE HAND THAT FEEDS YOU".

  • Pavitch

    Go to sleep nigga. ya still breathing? Fake ass nigga

  • wrong name

    sleek by 50 is dead, its sms audio with sync by 50 and street by 50. do your research hhdx

  • Anonymous

    Here go 50 talking bout how great he is as a business man. Dude prolly will die being the richest rapper to be born. Dude is a beast when it come to ways of making money.. CHECK OUT THE MUSIC http://soundcloud.com/inevitable-success/sets/taste-of-success

  • land lord

    I really don't f#ck wit'em musically anymore but on da bizness side of things da boy is a beast

  • DrDreBeats

    Of course 50 is going to make money from SK what would be the point if not? At least 50 is giving back while Jay does nothing and Wayne too busy finding new jeggings to rock on stage with. His music might not be what it used to be but he still makes money

    • Anonymous

      How do you guys know how much money he really makes? By what he says? Do you have access to his personal bank account? He talks and talks and talks but we dont really know for sure.

    • Anonymous

      Agreed i`m not really a 50 fan but no doubt the man is a real intelligent person and the modern day Eazy-E in terms of being a businessman and I respect him for giving back to the community and helping out as far as people saying he fell off no doubt that`s true but he was in a different state of mind then and now he`s accomplished everything he wanted to so who cares if his shit now is not that good he`s making money and giving back at the same time that`s all that matters

    • Anonymous

      and thats whats really relevnt in this world money and thats it.

  • Anonymous

    with the headphones and sk he will be "RICH FOREVER"

  • Anonymous

    For them, its a licensing agreement. They just put their name on it, and they really dont have any control over what their company decides to sell under that brand later, he says. Im actually CEO of the company. ^^^how can someone even hate on this tho??? gets yours fif!!!

  • mark

    Bowers & Wilkins P5 enough said :-) :P

  • Anonymous

    its SMSby50 not Sleek. Sleek was the old company. 50 switched to SMS Audio

  • Anonymous

    real talk, anyone who knows anything about audio knows beats are garbage overpriced fashion accessories, i wonder if sleek is any better???

  • Anonymous

    do your thing man

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