Kanye West Reveals New Company "DONDA" Via Twitter

Yeezy goes off on Twitter, revealing grandiose but vague plans.

Though Kanye West is a less frequent tweeter than some of his peers, the Chicago producer/emcee made a significant exception on Wednesday (January 4) night, choosing to go on a several-hours-long posting spree.

West began by discussing his experiences navigating the fashion design world, until he revealed that he has started a new company named "DONDA," in honor of his late mother, Dr. Donda West.

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DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas...
Jan 05 via webFavoriteRetweetReply

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I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts...
Jan 05 via webFavoriteRetweetReply

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app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ...
Jan 05 via webFavoriteRetweetReply

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doctors, scientist,teachers...
Jan 05 via webFavoriteRetweetReply

Yeezy continued, revealing that DONDA would be "comprised of over 22 divisions with a goal to make products and experiences that people want and can afford," and that he wanted "to put creatives in a room together with minds that are all waaaay doper than me [sic]."

Kanye added that if anyone would like to reach out regarding the idea, they could send an email to contactDONDA@gmail.com.

RELATED: Jay-Z & Kanye West Paid $6 Million To Perform In Dubai

42 Comments

  • JR88

    smh at you haters ...he is helping people realize there dream...SK AND DONDA 2012...LETS GO!!!!

  • LOUDconcepts

    GENIUS ALL YALL BAGGY JEANS WEARING NIGGAS GONE HATE CUZ KANYE MADE YALL LOOK LIKE BUMS HE CHANGED FASHION IN HIP HOP HE CHANGED THE CULTURE OF HIP HOP WITHOUT KANYE PEOPLE WOULD STILL BE RAPPIN BOUT CARS THEY DONT DRIVE AND GUNS THEY DONT SHOOT KANYE WAS THE FIRST MAINSTREAM NON-GANGSTA RAPPER FIRST RAPPER TO SING AND MAKE GOOD MUSIC FIRST RAPPER TO TALK ABOUT EVERYDAY STRUGGLES FIRST RAPPER TO WHERE CLOTHES THAT FIT THE MAN IS AN INNOVATOR FIRST B

  • Anonymous

    yeah dj muggs already started the SOUL ASSASSINS tatoo artists photography film music websites radio etc. nothing about kanye is original he's a flaming homo and a hack

  • jason

    how do i apply? i am a born idea box!!

  • j

    "Where Steve Jobs left off.." WTF Kanye, Steve was the CEO and a marketing guru. What would you be taking over where he left off exactly? Keep his name out of your mouth. You name dropping, fake ass, take credit for everything fuck. Maybe you should hire a team of writers, since Jay killed you on WTT

  • Anonymous

    this man is innovative

  • Spliff

    In future hip hop dx...please only release news of this pussy getting knocked the fuck out K thanks : )

  • TUNCHI

    I like this Amber Rose video bout Ye http://youtu.be/n1SC-aAtpk4

  • Anonymous

    Who cares about this Satanic Bi-Sexual. This nigga aint done nothing for my communty in Chicago.. NOTHING! This nigga an illuminati puppet!

    • Anonymous

      ppl that call ppl haters are always soft. ppl that say true mark are white pussies.

    • ETK

      that kanye shit happened over two years ago, give it a rest. true mark of a hater

    • Anonymous

      kanye is indeed a gay demon posioning the youth he didnt write jesus walks stans so STFU. kanye cries when he doesnt get awards thats the real kanye. any kanye west fan i know these days is suspect, raps freddie mercury and he'd take it as a compliment cuz hes gay like that. and jay didnt kill nothing on watch the throne 53 year old camel is wack sauce.

    • Anonymous

      What about no church in the wild?

    • Anonymous

      im with ya'll but he did make Monster so theres your one time

    • chicago?

      what does he owe you? He donates money n has fund for kids in chicago. Also doesnt help you guys boo him at every bulls game

    • thelowendtheory

      your a fuckin shithead. like the guy above said kanye never said nothin bout the devil. your just a fuckin bandwagoning faggot who thinks its cool to hate on real hip hop and litstens to soulja boy, vanilla ice, lil wayne and tyga shut the fuck up

    • Anonymous

      satanic???? did you not hear jesus walks or all the songs on WTT where he shouts out God name? name one time where he gave the devil any love. stop being ignorant man and read a book

  • Bigfoot89

    Why would he release such information? I wouldn't tell a soul and let it be a surprise...

  • MELANCHOLY

    Why would any architect, scientist or doctor work for an institute established by a rapping pop artist? This guy is so deluded it's funny.

    • Anonymous

      HOW YA'LL GONNA SAY THEM PEOPLE DON'T WANNA WORK WITH HIM WHEN YOU HAVE NO IDEA WHAT THE MAN INTENDS TO DO?

    • byro11

      I'm a Civil Engineer. I would work for Kanye in a second. Not entirely sure what he needs engineers for though... Maybe sound engineers

    • ETK

      don't get any shine but are changing the world... 98% of the time that's an oxymoron. Kanye is the one makin changes in the rap game right now, and you're right, his attitude sometimes leaves to be desired but it's best to take it or leave it

    • the_artist

      @Melancholy I totally agree! Like all these great minds will be clambering to work with Kanye. C'mon man. I was a Kanye fan at one time because he was a fine artist and I liked his music, but his behavior at times and delusions of grandeur really turned me off. I'm over all these celebs honestly. I support the ordinary creatives who don't get shine, but are changing the world.

  • Lisa

    SMH Every page on the internet is full of people complaining about someone they see on TV doing things they'll never be able to do This thread is about Kanye and this Douche down bottom wrote an Essay about how much he dislikes Jay Z I'm grateful to the web for alot of things but I'll never understand why so many people would rather cry like babies about the things they dont like instead of supporting the things they do, seriously On Tpoic, all this is well and G.O.O.D but I wish he'd of taken a second to update us on the Label Compilation he's working on right now

    • Anonymous

      co-sign my man. but at least that guy put up a coherent post, I see these niggas on here going into their least favorite rappers' articles just to get their haterade orgasms up. it's ridiculous, I mean I'm no better, I used to do that with Drake but I even stopped that cause I realized it's fucking useless... spending time hating is just wasting your time in my opinion. niggas tryna get the quotable in drake's comment sections about his homosexuality, or Eminem's articles about him selling out... the fuck are you doin in there then, do the stans disgust you that much or what? tryna be the voice of reason? do somethin else, go be a stan where it matters, on your favorite nigga's headline and maybe people will pay attention to those niggas you're bumpin

    • c

      That guy below is a bitch with nothing better to do... LMAO @ his essay... WTF? Like he is an expert on music or producing or anything... GFTOH!

  • DoggEatDogg

    @Anonymous Notice how u're talking about the sound tho which was created by who? Kanye, which further proves Mr Flamboyant's point. Also there's nothing groundbreaking about Blueprint people overrate it because it reminds them of the Nas vs. Jay-Z era and the fact that it sold well but i would put The Black Album way higher than Blueprint any day. Sharp flow, dope lyrics, better song writing and just a well thought out album that goes deeper into Jay-Z's background.

  • ME AND MINES

    APPLAUD BOTH THESE BROTHERS, THEY BOTH ARE DOING SOMETHING HISTORIC.....IF HALF OF YOU SPENT HALF THE TIME BUILDING SOMEONE UP INSTEAD OF TRYING TO FIGURE OUT HOW TO TEAR SOMEONE ONE DOWN MAYBE ONE OF YOU WOULD BE IN THERE POSITION..

  • Color Purple

    APPLAUD BOTH THESE BROTHERS, THEY BOTH ARE DOING SOMETHING HISTORIC.....IF HALF OF YOU SPENT HALF THE TIME BUILDING SOMEONE UP INSTEAD OF TRYING TO FIGURE OUT HOW TO TEAR SOMEONE ONE DOWN MAYBE ONE OF YOU WOULD BE IN THERE POSITION....

  • Color Purple

    APPLAUD BOTH THESE BROTHERS, THEY BOTH ARE DOING SOMETHING HISTORIC.....IF HALF OF YOU SPENT HALF THE TIME BUILDING SOMEONE UP INSTEAD OF TRYING TO FIGURE OUT HOW TO TEAR SOMEONE ONE DOWN MAYBE ONE OF YOU WOULD BE IN THERE POSITION.....2012...

  • Color Purple

    APPLAUD BOTH THESE BROTHERS, THEY BOTH ARE DOING SOMETHING HISTORIC.....IF HALF OF YOU SPENT HALF THE TIME BUILDING SOMEONE UP INSTEAD OF TRYING TO FIGURE OUT HOW TO TEAR SOMEONE ONE DOWN MAYBE ONE OF YOU WOULD BE IN THERE POSITION.....2012...STOPTHEHATE#

  • Mr Flamboyant

    And now he separates from Jigga and unleashes his fully potential... This news is refreshing because it confirms something I've long said about Jigga and comes off of a conversation me and my ace had. You have creators and then you those who steal from the creators, run with it, and then get paid from a diluting of the original article. Jigga is not a creator. The main thing I hated about that awful Watch The Throne LP is that Kanye didn't need to come down to Jigga's level. Jigga needed that LP more than Kanye; yet, Kanye went into that LP with a genuine vision of setting a bar to do something epic. Jigga was just using cat to stay relevant and remain afloat. Kanye is the biggest start now. Heck Jigga has even been sounding and emoting himself like Ye now for a minute. One peeps told me regarding the awful BP3 joint: If I want to hear a Ye album, I'll buy one. I don't want to hear a Ye album buying Jigga. Rae and Ghost had the best skit ever with Shark Niggas. It hit the nail on the head. The Biggie Small slight was a precursor and a blip on the radar. Jigga took Nas, Rae, and Ghost style...ran with it...watered it down terribly...and became a mogul off of it. All throughout you can pick and choose moments where Jigga just straight took a cat's style or whatever and made it his. (Young Chris shakes his head in agreement right now). Dude never creating anything...He took a creation, ran with it, dumbed it down, and then shitted on the hip hop culture while raping it. And he's validated by all these peasants and blind sheep who speak about how paid he is and anything else regarding his assets and posing. So yeah, Ye. I'm glad for you. Tap every creative mind there is out there in many avenues. It's all about creation. It's all about truly pioneering and leaving a legacy.

    • Anonymous

      You're****. Idiot.

    • thelowendtheory

      Mr. Flamboyant, your a fucking idiot

    • c

      @lmfao Check your numbers regarding selling more units... riaa.com...thanks.

    • lmfao

      The Soul Samples (kanye) made the blueprint. Jay only has reasonable doubt left. Lets be real. Kanye is a bigger artist than Jay-z. His albums do bigger numbers. His singles blow up. Critics see him as a genius. He's one of the more quoted rappers in todays age and his production is much better than his rhyming. Kanye will have a better career than Jay in the long run.

    • me5to

      "thats a one hot album every ten year average".....lol

    • Anonymous

      You gotta be kidding nigga. Jay not groundbreaking? Ever heard of the fucking BLUEPRINT??? That shit basically defined what would be the sound of the 2000's

    • Anonymous

      Jigga made alot of creative buisness decisions, lets not pretend that doesnt count for something Artistically speaking tho, I agree with you he was never the most groundbreaking or creative artist

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