Machine Gun Kelly has already lent his tunes to promote HTC’s latest Beats By Dre-supported smart phone the ReZound. Now, the company is bringing out one popular street wear brand and four of today’s biggest DJs for additional support.
The phone manufacturer has enlisted clothing company Black Scale to release a series of four limited edition hoodies inspired by the phone and renowned DJs Mick Boogie, Statik Selektah, Green Lantern and DJ Drama. Black Scale’s owners Mega Yabut and Alfred De Tagle caught up with Complex talk about the inspiration behind their collaboration with HTC.
“I got an email from Mega about this project with HTC ReZound Beats By Dre and these four DJs, and I just got really excited,” explained De Tagle. “I have a strong music background, I’ve been a DJ since 1989, I’m a fan of all four DJs, and music is always a big part of Black Scale’s aesthetic. We wanted to give [the hoodies] an iconic Black Scale design [and] we tried to do things [with each hoodie] that meshed [with] the theme of that DJ.”
Check out the four hoodies in the full video below.