50 Cent has launched a contest for his Street King initiative, posting a video announcement on ThisIs50.com.

The contest calls for entrants to film a video that “demonstrates the great things you do with your energy – in your community, your school or job – with your friends, family or for the world.” The winner will receive $10,000, a VIP experience with Fif and have 10,000 meals donated in his or her name through the United Nations World Food Programme.

Submissions can be made and users can vote on Facebook. The contest will run until January 27th, and the video with the most votes will win.

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