B.o.B. Talks "Strange Clouds," Being Labeled Pop Music

B.o.B. talks about his sophomore LP "Strange Clouds" and why he's okay being labeled pop music.

B.o.B. recently caught up with Mina SayWhat to talk about his upcoming sophomore album Strange Clouds, due out in 2012. The Decatur, GA rapper explained his approach to music this time around, saying that his second studio release will prove to be a more well-rounded listen. He also added that fans of his mixtape work and the pop-oriented sounds of his debut will find something to enjoy in the LP.

"Being a sophomore artist, you always want to take that next step," he explained. "You want to let people know that [you're] here, and I feel like with my album that's coming up, I feel like it's more mature, it's more refined, it's more on-point, it's just even more well rounded. [It's for] the people who like the B.o.B. mixtapes, the people who like the Bobby Ray sound and the people who like 'Airplanes' and 'Nothin' On You' can all listen to this album and not feel like they got short handed."

Bobby Ray also addressed the pop music with which he's often associated after the releases of his hit singles "Nothin' On You" and "Airplanes." He explained that he feels it would be detrimental to stop making a certain style of music that resonates with a major sector of his audience. At the same time, he also intimated that fans may find him returning to his musical roots on his upcoming mixtape releases.

"If you do something that's successful, it don't make sense to just stop doing it," he said. "The music, it went so mainstream. I'm just being an emcee; I'm making music...I can't make people buy it, I can't make them watch the video or listen to it, so how it grew, I feel like the people who were listening to the Cloud 9 mixtapes...I always compare mixtapes and albums like a street game of basketball to a professional game of basketball: I'm a street basketball player, but I play for the professional basketball team, too."

The full interview can be seen below.

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10 Comments

  • Anonymous

    pop means you are a popular artist well known.now name one artist that dosent want to pop haha.im gonna drop this album but dont like it to much because i dont want to be popular hahah damn sheep.

  • Mu

    Its cool if people wanna label B.o.B. "pop" and not like the sound of his singles... it's not for everybody. Its just fucked up that hip-hop started in the hood, yet most people in the hood are the most closed-minded hip-hop fans in the world.

    • grimm

      that's what i been telling people for the longest, and this is coming from someone who comes from the hood. grimm out!!!

  • SutterKane

    B.O.B really just blew up doing what he wanted to do anyway, he always was on that weird, Andre 3000-ish vibe, and thats how he blew up, with collabos with singers like Paramore and Weezer that he probably listens to in real life anyway, I dont see a song like "Airplanes" as a Sellout move for B.O.B, if someone else had made that song he would probably have bought it himself, thats been his vibe since before people started paying attention to him A "Sellout" is somebody who does music they dont believe in for the soul purpose of giving other people what they wanted Example: If B.O.B were to turn around and start rapping like Freddie Gibbs, that would be B.O.B selling out, because thats not who he is at all

  • SutterKane

    I never understood what was so disrespectful about the term "Pop" anyway, its a shortened version of the word popular, lol @ bottom feeders calling you succesful as an insult "You made something of yourself and achieved all your goals, What a loser, ha ha ha, hey everybody look, this guy has more fans then us, lets all point and laugh!!!"

    • Devin Williams

      Thats cus hip hop started in the hood and was small time, then in the late 90s it turned into big business and guys started rappin just to make a quick buck, not because they love what they're doin. Q-Tip said it first, "Hip-Hop is not Pop, if u call it that then stop."

  • Anonymous

    nah, he calls it buyin houses for his momma, shakin hands with obama

  • SutterKane

    in any form, look back through history and anybody who ever succeeded at anything had a list of detractors standing behind them Even in day to day life, wherever you work, the guy who gets the biggest raise or the promotion is the guy who everyone else sits around talking shit about in the break room More especially in the age of the internet, online ha given everyone a voice and the majority have chosen to sit around and complain about the things they dont like rather then support the things they do Take a look around HHDX and see for yourself, the article about Rakim gets 5 replies and the article about Lil Wayne has 200 replies talking bout "Fuck Lil Wendy, we need to bring real hip hop back", all the while there ignoring the artist they like in favor of crying about the ones they dont

    • Anonymous

      I cosign your last paragraph man! It's like all these posts about how someones favorite artist doesn't get enough props, or album sales, when in reality it's the fan that isn't out there buying the album. Remember that Ghostface incident when The Big Doe rehab came out but yet he has so many fans, but the sales sucked. So I see it like this, some fan pleading on boards about Ghost being dope and all that, but in reality no one is buying his album? Doesn't make sense. Sure it's the whole illegal downloading or what have you, but the real issue is that the demographic is out there for other artists. It's just those that have commercial fame that have fans who will guarantee they will cop the album.

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