According to Billboard.biz, the Young Money chief hopes that his performance will inspire fans to purchase the album in stores like iTunes and Amazon.com before it hits physical retailers on August 29th. “I am extremely excited to be the first artist to utilize such an amazing idea. I hope that I can open the door for others," said Wayne in a statement.
Jay-Z and Kanye West took a similar approach with their chart-topping album Watch the Throne, which was released to digital on the Monday before its Friday physical release. The strategy helped prevent leaks and helped them break the iTunes record for most digital first-week sales.