Jay-Z And Kanye West Open Pop-Up Store For "Watch The Throne"

Jay and 'Ye continue to roll out their album in grand fashion with a dedicated store in New York City.

The extravagance of Jay-Z and Kanye West's Watch The Throne marketing campaign is still full-steam ahead, as a pop-up store dedicated to the album has appeared.

The store, which features the same gilded cover (designed by Riccardo Tisci) as the album art, has set up shop on 201 Mulberry Street in the SoHo section of Manhattan.

The store's main attraction? The deconstructed and suped-up Maybach from Hov and 'Ye's "Otis" video.

"That's the first thing you see when you get in the store is the Maybach, and it's all tore up," said a fan to MTV News, who was on site at the store. "The engine's exposed, the doors are ripped off, the trunk's split open so you can see the inside of it."

As the end of the "Otis" video suggests, the car will be auctioned off to benefit the East African drought disaster.

Reportedly, the store will have also have deejay sets throughout its run. And, of course, fans can pick up copies of the album at the store for $15.

Related: 88-Keys Speaks On Producing For Jay-Z & Kanye West's "Watch The Throne"


  • Anonymous

    Posted6 minutes ago Anonymous: 1. "No beef with Jay" "one blood" 2. "Got a hook from Faith, no verse from Jay I guess on Westside Story he thought I spit in his face" "Westside Story" 3. "Dre told me he ain't doin "Detox," this his only run Ma$e comin back, and Hovi done" "No more fun and games" 4 "It's "Me & My Girlfriend" like 2Pac and them Jay-Z and Beyonce, or Bobby and Whitney "Special" 5. "Rap critics politickin, wanna know the outcome "Ready to Die" "Reasonable Doubt" and "Doggystyle" in one "Dreams" 6. "Make the club R.O.C. without Timberland boots "Higher" 7."I was gassed up, Murder Inc., Roc-A-Fella passed up" 8. "It took me a little while but I am now understandin Jay ****ed up in the first round when he picked olowankandi" "Memp Bleek Iz" 9. "Oh, that boy colder than Hova unless he sober" "300 Bars" 10. "And ain't nobody tryin to take Beyonce from Jay But I know a ***** named Superhead he ****ed back in the day" Wouldnt Get Far" 11."Took you to award shows, there go Jay right there" "One Night" 12."Bangin "The Black Album," track #1 she like that Jay ****, that's her favorite'' "Around The World" 13. "Behind the back to Nas he alley oop to Jigga" "Why U hate The Game" 14. "Niqqas show me love in the hood like i was HOV down Flushing" "State Yo Name" 15. "The day Jay retire I'ma park next to the throne, in a Maybach on gold wires, yeah "Hands On The Pump" 16. "Cuz he know Jay-Z departed And these other rap labels know don't feed they artists Talkin blueprint **** you got three garages Gettin money off Roc like little E and carter" 17. "And 2Pac was in jail the day you called to hit him up I wouldn't be outside 40/40 bumpin 'Jigga What'" 18."I'm the king, and you better respect it All I need is Beyonce, and a Roc-a-fella necklace" 19. "I'm the golden boy, and I'm making Hova noise Got the whole world clapping, just like the Nolia Boys" 20. "I told 'em bomp, slow down baby Got to get this **** firm like Foxy, NaS and AZ She said '**** you,pay me So I left her in AZ That's what I get for letting her listen to my Jay-Z" 21. "*****, I'm number one, motherfukka bar none Who else kick knowlegde outside of Hova and the God Son" 22. "U gon make me/ make Jay lose his cool" "Feel It In The Air" 23. "Too much West coast dikc lickn, remember Jay-Z? "1-800-Homicide" 24. "No Em, no Dre, I'm the hottest since Jay" "Get Up" 25. "Cause I'm the man behind the Roc like Kanye West" 26."A pimp like 50, the niqqa to leave you broke ma 6 in the mornin, you stretchin on the sofa singin ain't no niqqa like Foxy Brown and Hova" "Compton to Fillmoe" 27. "I'm runnin the ROC, not Jay, Dame Dash of Hoffa" "Jackin 4 Beats" 28. "Who the fuk holdin me? i was just waitin 'til HOVA leave wit my eyes on the thrown that belong to me" "Round Here Freestyle" 29. "yeah its me and young cass til hov come back" "Aim Ya Gunz" 30. "Throw Jay-z in the pot, mix em with ren or O.J on the rocks, mix em with gin whatchu got? the westcoast riding again" "82 Days" 31. "i found out it was a hard knock life without asking Jay" "Duck Down" 32. "Fake king of new york, U aint Jay z" "soundscan" 33. "Me, Em and 50 racin' this rap siht is basic I followed that Jay siht" "We Aint" 34. "The kings comin', no I'm not Jay-Z" "One Blood Remix" 35. "Not the rap martyr, or the second rap Carter" "for My gangstaz" 36. "niqqa I'm about a dollar, what the fuk is 50 Cent? When Jay said it, I didn't know what it meant" "100 Bars" 37. "used to push that rock like Jay Hov" "Red Bandana" 38. "then this marcy-project niqqa came and stole the crown" "Im a soldier" 39. "But Kanye and Hova killed it without a doubt" "Just a lil Bit freestyle" 40. "Who had the hottest chick in the game, wearin they chain Mr. H to the Izzo, Nas and Hurricane" "too Much" 41. " cuz ain't nobody movin units but Jay, pimp Juice and Us" - Down 4 my *****s freestyle 43. "I used to have visions of retiring like Jigga" "Du Rags 44. "He in a vest with a hoodrat from Marcy with a tattoo of Jay-Z name on her chest" "Its So Hard" 45. "Im classic like Detox & Blueprint 2" "Get Yo Money" 46."Yall thought it was over when Hova retired" "Get Yo Money" 47. "Make the world feel like the niqqas before 2pac Shakur Christopher Wallace & Shawn Corey" "Dont Push Me..." 48. "... He aint teach Jigga how to rhyme" "Juice freestyle" 49. "Im going to same place Jay-z went Fredrico & Pico" "100 Bars" 50. "Hov retired but Compton still pushin Roc" "On & On" 51. "I came to see chicks shake they ass like Beyonce so let me be Hov 4 a min." 52. "All I gotta do is hit her wit a Jay-Z line like u deserve to be my sunshine" 53. "Biggie Smalls is the illest so is pac Jay retired i wonder if nas gon drop" "Unbeliveable freestyle" 54. "i kno they sayin y u gotta mention Jay" "State Yo Name" 55. "First Jay & Beyonce then Nas & Kelis" "A Week Ago Part 2" 56."u 36 And U Still Rappin Uhh, Im 26 And Homie So Iz Da Dubz" "one Blood" 57."So I reconciled my differences like he did with Jigga" Game on 'Hustlers' 58. "Im ready to die Without a reasonable doubt" "The Documentary" 59. "In '99 i studied +The Chronic+ inside out, a Doggystyle for breakfast, lunch was Reasonable Doubt " "im A Soldier freestyle" 60. "Shouldnt been influenced by Calvin Broadus, Nasir Jones & Shawn Corey" "Pain In My Life Remix" 61. Yo Jay what it do niqqa, i done rocked enough fellas,to be u niqqa,i got the 40/40,they my 2 jigga's" Tell me that whack fuck ain't on Jay's dick.

  • nikl

    Tthe album is fire, just left mulberry st looking at the car in person, they really did a number on that....this aint no bubble gum rapping ass album like 97% of the shit out...so stop the hating and stay off this thread..

  • Devante SoFresh Spence

    the people who are talking shit about the album. DONT. BOTHER. GETTING. IT. if you dont like it, then dont get it, simple as that. holy shit. and even if u guys dont get it, ther styll goin to be popular soooo.... stop trolling? lol

  • Anonymous


    • Anonymous

      Nigga only reason you consider that album classic is cus you spend all yo time listening to Britney spears and lady gaga which made you forget what real hip hop sounds like. You a soft nigga you have no knowledge of real hip hop

  • Anonymous

    Hahha it's funny how they hyping up their album like it's the best thing since illmatic. At the end of the day when you unwrap all that shinny gold foil off of that 15 dollar CD you will come to realize that the album is filled with pop singles not hip hop. Album is a disappointment but the "fans" don't want to admit it.

  • Anonymous

    15 bucks for that overhyped piece of garbage lol

  • tyrone t. birdie or john stikelton

    yall niggas all dumb im going to harvard and i still move them birds step ya game up bitches

  • WAYS


  • Nuno Andrade

    good for them , but i still not gonna cop the album............

  • Gregor Scott

    pics or it didn't happen

  • Ajith Kumar

    a rap contest http://www.talenthouse.com/creativeinvites/preview/a7ec2010f89647446018c96e392d25fd/220 plz vote 4 a guy dyin for his dreams plz anyone vote 4 me i worked hard on this and only 15 votes plz help


    LOL 15 DOLLARS FOR THAT TRASH? imma buy 7 swishers and flush them and buy some random african cd LOL! fuck that and their illuminati maybach, like anyone cares? couldve done that to a honda but no use the Germans propaganda

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