In 2011, 50 Cent entered, exited and reentered the wireless headphone market through his partnership with the company TV Goods. 50’s initial foray into the personal electronics market came in January, when he announced a partnership with TV Goods to launch their high-end Sleek By 50 line of wireless headphones. During the spring his brand licensing agreement with Sleek’s parent company, TV Goods, was nullified due to 50 signing a previous agreement.
Now it appears all parties have worked out the necessary paperwork, as Fif has put his stamp on the SMS line of headphones, which are also distributed by TV Goods. The product will be marketed via infomercials and a designated website. According to a press release issued by TV Goods, production has already begun and the SMS line is expected to be sold by the third quarter of 2011.
“I am glad that we have finalized the TV Goods deal, so I can now focus my energy on finalizing the product and getting it to market ASAP,” 50 Cent said via released statement. “TV Goods will enhance my marketing strategy with television and the Internet and I plan to also promote the product in music videos, TV, radio, through social networking, and movies.”