Pharrell Williams Launches Social Media Venture "i am OTHER"

UPDATE: The Billionaire Boy plans to offer his millions of followers products and content through sites like Facebook and Twitter.

Pharrell Williams continues to expand his business portfolio – this time, with social media. The Neptunes member has partnered with entertainment producer United Entertainment Group for the launch of I Am Other, a “content-driven property that spotlights new musicians, filmmakers, designers, artists and innovators through online, mobile and retail channels, TV shows and films.”

The singer-songwriter will recommend products and experiences for his fans to purchase through social mediums. I Am Other intended to target 16-25-year-old consumers, a notoriously difficult market to reach.

"It's for people who think other," he said. “The first installment (of I Am Other) is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier. […] A lot companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible possible."

I Am Other will make its debut this fall through sites like Gilt, Groupon, Facebook and Twitter. In addition to linking with UEG, Pharrell most recently signed on as Creative Director for Karmaloop TV.

[May 17]

UPDATE: Pharrell has officially launched his "i am OTHER" social media venture, releasing a video featuring his recent signees Leah Labelle, Buddy and Maxine Ashley. Watch the clip below.

RELATED: Pharrell Producing Gloria Estefan's Album, Jeezy Gets Travis Barker For TM103

14 Comments

  • Craig evan

    http://soundcloud.com/craigevan8/friendship-on-fire New track "Friendship On Fire" check it out let me know what you think

  • RIMO

    YOU GOTTA SEE THIS!! http://www.youtube.com/watch?v=latn3wLsc-Y

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  • Anonymous

    So yea is pharrell like really gay or jus coincidence? Jus curious, but not like that tho

  • Mr Flamboyant

    Man I guess... good luck with that. (what the hell did I just read?) And what's up with that nasty ass picture? Dude stop it. Just stop.

  • Bigg Homie Locc Dogg

    What hes doing is smart. Hes anticipating the downfall of FAKEBOOK, and the creation of smaller, nichey, cliquey, LGBT, rainbow children SNM sites... He also knows not to saturate the market with his music: thats why everybody hates Diddy, and a lot of fools hate Wayne...

  • Anonymous

    Pharrell is openly gay with the music industry and everybody he works with him respects that.

  • Controverse

    From his description "I Am Other" sounds like a Quincy Jones owned eBay/Orbitz. Maybe, he should get back to making hot beats with Chad again. Any wack, industry spokes person can sell a tacky website, but not everyone can make a memorable song. Why can't Hip-Hop produce longevity in its artists? All I want is a Ray Charles or George Clinton that doesn't get shot to death, ruined in jail, open a meaningless company or at the very least waits for all of that to happen years down the road! Finally, who put Pharrell in a position where he had to do this shit anyway? Why distract yourself from doing what made yourself famous in the first place?

    • Mr Flamboyant

      Nigga please! LOL I hate it when niggas get butt hurt and try to speak all from left field and then try and shoot another nigga down. What Pharrell is doing (and this article quite frankly is) is BULLSHIT! LOL! It's yet another example of what will be a tax-write off. He's always been an entrepreneur, you dickhead. He clearly is trying to go into another lane but yet this lane is smelling like the biggest crock ever. This is where cats fall off. Do what you do best and if you do decide to do something else, make sure you do it to the fullest and give it your all so to speak. This simply seems like...hell I don't know what it seems like. LOL The article really doesn't say and give any damn insight to what. Pharrell fell off and needs to get back in somehow someway. This is all that this shit is. Now you go and try to fulfill your potential as a gatdamn man and not a bitch.

    • Anonymous

      Because he's not following a limited imagination like you. You clearly see things from one perspective but this guy is doing him and going down the route of entrepreneurialism since when did Pharrell become a slave to the will and desire of the public. Why don't you focus on fulfilling your potential.

  • Jose Vasquez

    I almost shedded tears laughing at this shit

  • joka

    "I am other"? is that something to do with how he looks androgynous?

  • anonymous

    WTF is this shit again?

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