Tuesday, Philadelphia emcee and producer Has-Lo released “Untitled #1 (Hold On),” the second video from his In Case I Don’t Make It album. In addition to exclusively premiering the Antonio Battle-directed visual, HipHopDX briefly got Has-Lo’s thoughts on his latest clip.
“With my grandmother passing, the cemetery fit the track,” Has-Lo explained. “Untitled” touches on some deep familial subjects, and he said his cemetery walk was akin to visiting a lost relative on the anniversary of their passing. And while that’s a contrast to a lot of the videos out right now, Has-Lo’s vision isn’t strictly limited to heavy subject matter.
“The record store [segment] was more textural,” he added. “It was an everyday part of my life that I wanted to fit in, because music is part of how I cope. But matching the visual with the overall theme of the album was extremely important. Not everyone is going to get the point of the record with just a listen. Sometimes it takes visuals to key you in to what is supposed to be conveyed.”
With that said, get keyed in, and check out Has-Lo’s “Untitled #1 (Hold On).”
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