With the hype surrounding the OFWGKTA (a/k/a Odd Future) collective gaining momentum every day, MTV News is reporting that music executives are scrambling to sign the California emcees and begin monetizing their building buzz. While some of the individual members of the group have signed deals with labels, Odd Future itself remains unsigned. But that might not be the case much longer with people as high profile as Bad Boy Records founder and CEO Diddy and Roc Nation’s Jay-Z getting involved in the bidding.
Diddy might have the inside track for now, having appeared at the South By Southwest festival with Odd Future. But Jay-Z shouldn’t count himself out just yet. Hodgy Beats was quoted by MTV News relating his admiration for the Brooklyn legend: “It was hard for me to look at Jay-Z for 10 minutes. Like, real shit, this is the godfather of music. I just shook his hand in his house. Honestly, it made me want to work harder. Jay-Z is amazing.”
Another player who got involved in the Odd Future sweepstakes was SRC Records president Steve Rifkind. But in order to get a sit-down Rifkind was forced to meet a few of Tyler’s rather unique demands, which included “Randy’s Donuts, swivel chairs, and a megaphone.”