Steve Stoute, Grammy Chief Announce More Diversity In Musical Selection Process

The Grammys big boss heeds Steve Stoute's criticism of the awards show and pledges to "evolve" in terms of diversity.

Two weeks after Steve Stoute penned an open letter in the New York Times criticizing the Grammys for what he thinks is a less than stellar treatment of Hip Hop, the marketing mogul has joined Grammy Chief Neil Portnow in pledging to help the awards show progress in its selection of music.

The men came out with a joint statement saying they've "come together in a collaborative manner to discuss how the Recording Academy can continue to evolve in an ever-changing cultural environment."

Stoute previously shared his strong sentiments that mainstream acts like Justin Bieber and Eminem were more deserving of awards than lesser-known bands like Arcade Fire, and that the Grammys were out of touch with the current musical trends. These opinions were echoed by other artists, including Jermaine Dupri.

Although there haven't been any concrete changes as of now, the statement pledges more diversity in the Grammy selection process: "The participation of new and culturally diverse voices has and continues to be a goal which benefits our members, the creative community, and music fans everywhere…We invite others who share this agenda to join us in these discussions."

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12 Comments

  • theexp

    I don't think Stoute was saying it should be based on sales. What he is saying is that these artists that are selling all of the these units are popular and people like there music. For example, back in 02 I think when 50 cent was basically the hottest artist on the planet at the time only got nominated for one Grammy. One. And it was best new artist...which he lost, to Evanesence (a group that dosen't exist anymore). In the club, and you can argue about if you like the song or not, didn't even get nominated. Not one nomination? C'mon son! And I'm not the biggest 50 fan, I'm saying that's a lil fucked up, but not surprising. The Grammys only cares about viewers, so that's why they pull the bait and switch. Advertise with popular Hip-Hop and Pop acts, award all the rock, folk and jazz artist...and let hip-hop and pop compete in their own categories. No hip-hop act took home a major award, like album of the year, song of the year, best new artist, etc. We'll see if shit changes, who knows. But hip-hop is still treated like a second class art form unless they want to advertise for viewers or sell soda and shit.

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  • Anonymous

    THE GRAMMYS CHEATED THE SHIT OUT OF EMINEM!! THEY TOLD THAT WHITE BOY "FUCK WHAT YOU RECOVERED FROM, FUCK YOU AND FUCK YOUR RAP MUSIC!!! GET BACK ON THE PILLS AND MAKE ANOTHER RECOVERY NEXT YEAR BITCH!!!" EMINEM SHOULD HAVE WALKED HOME WITH ALL THE GRAMMYS IF YOU ASK ME.

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  • Mitch 3K

    Arcade fire is one of those groups that only music critics like, I listened to their album, I like Rock music but there just another of those boring Hipster Rock Bands. The Grammies shouldnt use hip hop to promote there show so much and then blatantly shit on it like they do. The only 2 hip hop albums to ever win were Lauren Hyll, who sang on almost all of it, and The Outkast album where one whole disc was nothing but Andre singing..........In Other words, they awarded the hip hop affiliated records that werent really hip hop records, meanwhile they Used Kanye & Eminems images in commercials to advertise there show before it aired so they could get their fans to watch Basically, there way of saying "We dont respect hip hop music, but we'll use Hip Hop artists to promote our show so our ratings dont sink" And I'm not the biggest Fan of Recovery or Graduation but its the principle, they front on hip hop every year yet at the same time exploit it to get people to watch......

  • Anonymous

    if they feel arcade fire had the best album, then they should get the award. i feel eminems album was complete trash and didnt deserve shit, distant relatives didnt even get a fucken mention. THAT album should be getting props.

  • Patrick

    Didn't take the time to listen to Arcade Fire, but is that really a "steal" that it won over some bullshit like Lady Gaga? Opinion on music is subjective, but I don't think anyone at the Grammys is out of touch by favoring musical quality over some plastic pop music. Stoute's argument about this subject is basically saying that the most selling album is the "best" album. Why even bother doing an award show then?

    • Anonymous

      i mean i dont watch the grammys so its whatever but thats exactly the idea i got that he wants it to be by sales like theyre acting like hes doing this for hiphop no hes doing this for pop.

    • nuc

      arcade fire deserved that win.... what a good album!

  • nuc

    distant relatives wasnt even mentioned at the grammys, wasnt in the mix at alll that alone is pretty sad. my opinion.

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