Jay-Z has signed UK singer/rapper Cher Lloyd to his Roc Nation roster, expanding upon a group that includes J. Cole, Willow Smith and Jay Electronica.
The 17-year-old was a finalist on the show X-Factor. Reports indicate that other bidders included will.I.am and Simon Cowell.
‘Even though Cher didn’t do terrifically well in the X Factor finals, there’s been a hell of a lot of interest in her. Will.i.am’s backing only intensified the battle to get her signature,” a source told dailymail.co.uk.
“After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality.”
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