New York native songstress Alicia Keys is expected to give birth this season. With children on her mind, Keys has spearheaded a new movement for the Keep A Child Alive organization. Keys, along with husband Swizz Beatz and fellow singers Usher and Jay Sean are appearing in the "Buy Life" campaign. Ryan Seacrest and Kim Kardashian have also signed on in support of Keys' new brand for the donation-based organization to people living with HIV and AIDs in Africa and India.

“With the launch of the BUY LIFE campaign, I’m confident less people will needlessly have to die because of lack of proper healthcare,” said Keys in a statement.

Text-based donations by cell phone will provide food, shelter and medicine to those in need. To participate, text "Alicia" 90999, for a $10 USD donation.