When most people think of Vanilla Ice, whose real name is Robert Van Winkle, they think of “Ice Ice Baby.” While it has been difficult for Van Winkle to shed that image, he has been steadily working in a different world for over a decade and he now has a reality television series to showcase just how different his life is now. 

Van Winkle has been renovating and selling homes and the new show, The Vanilla Ice Project, brought forth by the DIY Network, will document his new life. While it may be new to the public, it is nothing new to him. 

“It’s funny, because it’s not a new career direction. I’ve been doing this for over 13 years,” he recently told The New York Times in an interview.

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Ice’s new show will premier at 9 p.m. on the DIY Network October 14. 

(October 17)

UPDATE:Cinema Blend reports that the former rapper’s The Vanilla Ice Project has been optioned for a second season. The show has become an asset to the DIY Network, according to channel executives.