Tonight at midnight, gamers will begin their efforts to conquer Halo: Reach. The Microsoft Game Studios franchise is releasing the latest sequence in the top-selling game. As part of the east coast celebration, one of Hip Hop’s young stars, Kid Cudi will perform at New York’s Times Square this evening in a festivity-packed event.

The event will kick off at 11:33 pm EST at the Best Buy Theatre, which will include Cudi’s performance. The concert and party will also be televised on the Spike TV network as will as the famous Times Square billboard television.