Stones Throw Reveals Business Strategy For Tough Industry

A recent article in the Los Angeles Times explained the prosperity of Stones Throw with both Aloe Blacc and Oh No finding music placement.

Indie Hip Hop label Stones Throw was recently featured in an article in the Los Angeles Times. Titled "Broken Record: Music in the Download Era," the article focuses on the financial success of a number independent California music labels despite the sordid state of album sales.

Stones Throw label manager Eothen "Egon" Alapatt explained how the label has managed to buck the system with music placement in commercials and TV shows. Rapper/producer Oh No's instrumental song "The Funk" was recently featured in a Mountain Dew commercial, and R&B singer Aloe Blacc's "I Need a Dollar" is the theme song to HBO's "How to Make it in America."

"[Because of the placement of 'I Need a Dollar,' Aloe Blacc's] record will actually sell," said Alapatt. "The writing's on the wall." (Los Angeles TImes)

The full article can be read here.


  • Alex Mendoza

    Stones Throw is one of my favorite Indie labels

  • fgd I Love M I A Music and Ent Presents $WonDough$ No Image No Gimmicks Just Banging Ass Music

  • Articulate1

    Good. Maybe this means that the tide is finally turning from bloated majors with outdated business models that keep rehashing bullshit formulas and pop garbage to quality indies (like Stones Throw) who make it a priority to release quality music.

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