Tommy Boy's Tom Silverman Explains How Labels Buy Back Their Own Product

De La Soul and N.O.R.E.'s old boss, explains how labels boost sales by purchasing their own artist's work.

After helping launch the careers of artists like Naughty By Nature, Digital Underground and De La Soul at Tommy Boy Records, Tom Silverman now wants to introduce a business model that will split revenue and costs with artists 50-50. But, he says the current business model, which includes a lot of alleged shady accounting, and payola needs to be scrapped. In an interview with Wired.com, Silverman also explained how and why labels buy their own product in bulk.

“If they buy 50,000 songs, we’re talking $50,000 less 70 percent, so it would cost about $15,000,” Silverman explained. “For $15,000 in a week, they can buy 50,000 more song downloads, which could drive the record up three or four positions on the chart. And they hype of it all would make people believe it, and then the next week it would be real, which is what always used to happen.”

This is hardly the first time labels have been accused of buying their own artists album to boost sales, with the most recent being 50 leveling similar accusations against Def Jam.

“They could have only one scan and have it count four times,” 50 told UK magazine Uncut, after losing a domestic sales competition to Kanye West in 2007. “West's entire career hasn't sold half what I sold on my first album.”

No one has actually proven labels buy their own product to boost sales, and technically the process is not illegal. Additionally, The Wall St. Journal reports the figures may be inaccurate even if some labels aren’t buying their own artist’s material.

“Record labels don't always request certification, and sales might not be tracked for more than a short period of time after an album is released,” states Carl Bialik of the Journal. “On the other hand, the certified numbers might overstate sales if stores order more albums than they are able to sell.”

33 Comments

  • sfasfda

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  • Nico 3

    Cuzzin Pete - It's a big world out there. I'm sure somewhere right now people are bumping Recovery. The thing is even if the system is rigged to a certain degree, when the CD's are physically in the stores, then it's a pretty simple game. People either buy the album or walk past it. Lastly, Eminem doesn't need 106. While I agree that if his video is #1 for weeks that seems programmed, it wouldn't surprise me if half their audience still went out and bought the album even if they thought it sucked ass. People, specifically teens, don't rationalize when it comes to buying music. If it's popular, they buy it, even if they never listen to it. That's why in the end I do believe that some of these rappers are selling the numbers reported. Cause if they weren't, best believe these big labels wouldn't be wasting their time funding them.

  • Get ya sum

    (real dawg) iz a bitch made faggot

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  • Megan fox lover

    Em sells man. I think carter 3 universal/cash money definetly bought 400,000 of them shits 1st week.

  • Cuzzin Pete

    just like I was telling people about the Eminem record. I seriously DOUBT IT with all of my heart that it sold that many copies, i mean honestly, how many people have u heard bumpin that "recovery" album in the streets/outside/whatever u wanna call it. I ain't sayin' son ain't hit Gold (or close to it) but he damn sure ain't hit Platinum just like that. And i don't wanna sound like a hater but they got his shit (and i guess everybody elses shit) RIGGED on 106th. I finally started really watchin that show again lately and I can't help but think, i didn't know "not afraid" was that popular, especially with younger black kids. i ain't sayin' people are Anti-Eminem and don't like him but c'mon now ain't nobody no dummy, that song is not that hot and I can't see Eminem with that song dominating that audience on a countdown like that everyday.

  • G5

    I'm sure that this is done in the industry. It's just another part of marketing really and Americans overall (this includes me) are dumb as shit and will follow whatever trend is out. Only like 5% of the population actually makes their own decisions based on their own preferences. It may sound crazy but it's true.

  • uPsTaTeNY

    tommy boy was a funny ass movie...lol...

  • ASEE

    This explains 50 Cent's success.

  • Nico 3

    Sounds like Tom Silverman needs a hit. I wouldn't do an interview admitting I trump up numbers. If it could be proven, it would, not hinted at.

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  • shone jones

    Who killed Tommy's Boy?

  • audio tech

    "Tommy aint my mothafuckin Boy..."

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    • fuck ibar

      make noise in the streets not by crowding all the comments you dumb fuck.....fuck your music 4ever....take note, IBAR online will never win..ever

  • dboooy

    thats what drake does thats what wayne does thats what all of cash money young money do thats wat every def jam artist hhas done thats what eminem does thats why the industrys fuckin baloney they sell 8 billion copies of "SUPERMAN" soulja boi but the independent hip hop artists actually make great material and get shit

    • Cuzzin Pete

      y'all still bitching about underground artists still... smh... it's 2010 get over Soulja Boy and 106th N Park ass niggaz already, damn lol. just for the record, if u don't like "crank dat" and u did the "macarana" or the 5 hops this time song ur just a hypocrite.

    • kidjeezy

      i doubt eminem does.....young money yea maybe

    • realizme

      i couldn't have said it better myself. they've been doin it for years and now that it's out, not a damn thing'll change. ---www.realizme.com

  • hmmmmmmmmm

    I miss Tommy Boy.

  • HOEYUNO

    Thats what Jay does.

    • South East Ed

      Also, when you got a double disc, it counts a 2. So when a double disc goes gold, they say it's platinum. (like The Gift & The Curse)

  • dibs

    tell us somethng we all didnt know ...

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