Dres Of Black Sheep Talks Kia Commercial, New Album

Dres says he's up for a Black Sheep reunion, speaks on Kia commercial featuring "The Choice Is Yours."

In an interview with Vibe Magazine, Dres of Black Sheep spoke briefly on the new Kia commercial that features hamsters rapping along to his song “The Choice Is Yours.” Interestingly enough, the rapper revealed that he has yet to be paid for the use of his song in the commercial.

“I wasn’t even contacted. I have yet to receive payment on it but don’t get it twisted, I will,” said Dres. “I’ve been talking to Kia for the past week or two so certain things might be done moving forward in maximizing what we’re trying to do. But Universal, the record label, was basically the ones that signed off on it and gave them permission to use my likeness so that’s a different story that might wind up having a life of itself as well.”

Aside from the Kia commercial Dres also spoke on carrying the Black Sheep name as a solo artist.

“I can still be one person and still be Black Sheep. Ideally, where my head is conceptually, I didn’t step away from the group,” Dres explained to Vibe. “The group is something that me and Lawnge built [but] he decided to do something else. I felt like it wouldn’t be in my advantage for me to step away from something just because he decided to. He decided he wanted to go solo and I respected him. I wished him the best. But if he decides he wants to do something again with both of us as Black Sheep then I’ll be down.”

Most recently, Dres released his solo album entitled From The Black Pool of Genius.

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26 Comments

  • day

    Dres interview here. http://exclusiveradioshow.podomatic.com/entry/2010-11-04T14_13_39-07_00 also available for download.

  • 17bbomb

    My first thought after I was done laughing at the commercial was that I hope DRES and Lawng got paid for this. I understand that if they don't control the rights to the song then they are probably out of luck. KIA is in the business to make money and I believe that their marketing team killed it with this commercial and helped to strengthen the KIA brand. Having said that, old school heads (like myself) won't be pleased if Black Sheep get nothing from this and if KIA has no legal obligation to pay Black Sheep, then nothing is what they will most likely get. On a positive note, at least REAL Hip Hop was used in a positive and honest manner instead of using a Lil Wayne or Gucci Mane song and calling it Hip Hop (which it is most certainly not).

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  • gaetarick

    Exploiting Hip Hop

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  • Make a point

    If you guys wanna make a statement for this issue, call Kia customer support and use the case number : K1755795. This isn't spam either. If this is true about Kia not paying their dues, then they deserve to be called out on it. Do it for true Hip Hop.

  • Turrible

    The commercial was entertaining, can't front. My kid liked it of course. But for Kia not paying their dues to use it is wrong. I won't look at this commercial the same. I think I'll write Kia online right now and chew them out for this. Slap in classic Hip Hop's face. Fuck Kia.

  • murdock08

    i was bangin the 1st blacksheep yesterday.he should get paid the song is a banger and i doubt he dont own some rights to that track.

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  • Nike Champ 718

    I hope Kia pays Dres and Lawnge in actual money and not try to give them one of their cars as a royalty payment. But damn, this whole time, I thought Black Sheep would've been paid BEFORE the commercial even aired. How are you gonna use the song, SHOW THE ALBUM, and not pay the men?

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  • Nico 3

    Clearly, he doesn't own the rights to the song, cause if he did, he would have been paid before the commercial aired. That said, it does show a brief glimpse of the Black Sheep album cover, so it's not like they got completely cut out.

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  • rickreserve

    is that the commericial with the hamsters on it?if so that shit was weak,not the song cause its a classic but the hamsters get the fuck outta here.so the niggas who made the song arent good enuff for kia to use so they used some animated hamsters to take there place.fuck these sell out record companys.if im wrong please correct me but if so that shit was the worst representation of any hip hop that i seen in my life.

    • Turrible

      Co sign Exsavior, it's rare to see discussion like this. Keep it going.

    • Charles ExSavior

      Edit: I mean Gurilla Jones. For some reason his name was on the comment.

    • Charles ExSavior

      Wow, an intelligent discussion between two people on this site... it's a beauty worth witnessing lol. I totally agree with DFDS.

    • rickreserve

      thanks for correcting me honestly,you gave me a different view on it.i guess i was looking at it in a different prospective as far as how hip hop is viewed or how we are viewed in general.i guess sometimes we look to deep into things or i look to deep into things which may not be necessary at all.god bless

    • gurilla jones

      yea your wrong bro,the dancing hamsters was animated well and it continued the hamster theme in the commercials.The song fit it well and having DRES and lawnge in the video would've confused more then entertained.For our generation its instant recognition with the music,which was pioneered by the California raisins and heard it through the grapevine,which if it wasnt for the success of those commercials its safe to say there would be no inter scope.Just a different world bro....

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  • JustGEE

    You see? Again, the BUSINESS side of Hip Hop. Fellow MCs, PLEASE educate yourselves! You need to get paid for your hard work. "The Choice Is Yours" is one of the most popular songs in Hip Hop history! When I first saw the commercial, the first thing I said was, "I hope Dres and Lawnge are getting paid for this". MCs please make sure your business is straight.

  • freshyboi

    kia's are so gangsta

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