Sha Money XL Talks Def Jam Projects, Possible 50 Cent Deal

Exclusive: The Sr. VP of A&R at Def Jam, Sha Money XL says that Juelz Santana and Lloyd Banks made a movement, and answers if G-Unit might be headed to IDJ.

Yesterday, HipHopDX spoke with Sha Money XL, newly-named Senior VP of A&R for Def Jam Records. With a rich history as a label executive, the former President of G-Unit and present CEO of Dream Big Ventures spoke about his day-to-day priority right now, none other than the Skull Gang honcho, Juelz Santana. "I'm very excited about Juelz Santana. He is my focus. We are working on the album, the mixtape and the whole big picture." Reportedly titled Born To Lose, Built To Win, Sha is speaking about the Harlem emcee's first solo studio album since 2005's What The Game's Been Missing.

Looking into that album, Sha Money spoke about the bigger picture within Juelz commercial return. "The direction is this: young, fly and flashy - Harlem. That's Harlem's voice. That's the look of a generation that is gonna take the streets. New York needs this prince, this young prince that's gonna be a king soon. You see what he did on his own, and you see what he's capable of doing. He's a star! We're gonna make some incredible records, followin' up records like 'Beamer, Benz or Bentley' from the clubs to the streets." With a decade in the game, Sha asserted that Santana has been a pioneer for a lot of the trends we are now seeing in new Rap stars. "He's a stylish dude. He sets trends with his fashion. A lot of emcees got they fashion from Juelz, straight up!"

Sha was asked about the momentum to Juelz after the blog-turned-radio hit "Beamer, Benz or Bentley" which the Diplomats alum assisted Sha's G-Unit family, Lloyd Banks. "Honestly, [Lloyd] Banks came with the right record. That just shows you that when an artist can come with that one record, that's all it takes. Him and Juelz, it's been long overdue [that] someone wanted to see those two crews - [Diplomats/Skull Gang] mash up with G-Unit. Them two dudes, the young, fly dudes in New York on one record, it's a movement." Sha also says that the song is anything but a fictional fashion statement. "When you see our crews combined, it's Queens and Harlem, so when we move out, you'll see like 20 cars. You'll see the ill four-door Porsches, to the [BMWs], to the Bentleys. It's not a video, these are real props. These are not toys. That's how we move out." As a Queens native, Sha Money added that the song and the union serves as a monument for New York Rap.

Beyond just New York, Sha was asked with Def Jam backing projects like Wu-Massacre, and the recent #1 debut by B.o.B., if ringtone Rap has given way to more artistry and creativity. "It's comin' back in a good way," he answered. "Companies are doing good things: they're cleanin' up house, gettin' new guys in, new energy in, and more people that's in touch [with Hip Hop]. I love all these new dudes that's comin' right now, and I'm real excited about what I got comin' over here. I think right now, it's all about timing. Everybody was off for the last year or two, and now everybody's back to the business, man."

With that outlook, was it Sha Money XL that brought Sheek Louch to Def Jam in his first 10 days there? "That wasn't my deal, but he's on the label, so I congratulate him," revealed Sha. "I'm a big fan and supporter of D-Block and The L.O.X. Jadakiss, his [The Champ Is Here Volume 3 ] mixtape is fire! I just spoke to Icepick J, I'm excited to be working with Lenny [S.] on that [next] Jada album. I'ma kill that shit, man. Jada is that dude! I'm really excited to be working with him."

With so much going on at Def Jam, Sha was also asked how he'll be juggling his Dream Big duties, which include albums coming by Stat Quo and DJ Whoo Kid. "Honestly, my Dream Big [Ventures] plate is not full," he said candidly. "It's really [about] the releases I had lined up prior to [taking this position at Def Jam]. Stat Quo is amazin', man. He's a dope emcee, and it's the year of the emcees. Drake opened that little portal where dope, talented dudes can get they shine. With Stat, we [finished Statlanta] in October, so we're just waiting on the timing. He's going in with [Dr.] Dre on HP commercials, we want to maximize his exposure and it's startin' to come full-circle. All these leaked records that's comin' out are crazy. He's got this Lauryn Hill song, ['The Hustle' ], aw man! He's got some shit goin' on. He's fuckin' killin' it, and I just think it's an organic growth. We can't force. Atlanta's different, as far as the market. Certain artists can't cut through, and we just have to pay attention to what his market is. That's focus."

With 50 Cent believed to be a free agent, and Tony Yayo and Lloyd Banks officially off of Interscope, Sha Money XL was asked if his Def Jam home would reunite the former G-Unit President with its founder and star. "I work with 50 [Cent], Banks and [Tony] Yayo, they're my brothers. It's easy for me to do that, work with them," began Sha. "We're over here in talks. It's all about lawyer's numbers and makin' sense. He has other offers as well, 50, for G-Unit [Records]. I'm tryin' to secure it, I'll definitely tell you that right now. I would love that. I would love that whole shit over here. [There] is just a lot of internal things that gotta get done right for it to be a done deal. That's something I would love."

Like Juelz, Sha also stated that he feels Lloyd Banks may be in the right creative zone, and have the right market in 2010. "It'd be huge, and Banks is ready. If you could hear the records he got, man - I went to his house, yo, he got some shit!"

32 Comments

  • keepitgangsta

    whoever talking banks wack and cant spit need to take the g-unot haterade out of ya mouth and listen to his shit. u smokin crack 50 hold no power at interscope like he used to cause half the staff that was there then is now gone. so its time for 50 to move on. not just from interscope especially, but i feel from shady/aftermath too. change is good. him and def jam is a powerful force, atleast for his first album it would be. i say he go to a not a well known major for hip hop and change some shit around there. like warner bros or one of those rock influenced labels juelz a king. nawwwww but shout out to sha. always been a good dude. a terrific ear for music. rip to jam master jay oh and that lauryn hill joint was nice

  • reel_nukka

    ...that Lauryn Hill is THE TRUTH...

  • prc772

    50 a snitch and he stay going at ross for that c.o ish .they should form a super group with alfee mega and release tha album through tha old death row and just hope suge gets all three of them police ass ni**as merked like he did pac.

  • DJ NEMESIS

    "Drake opened that little portal where dope, talented dudes can get they shine." WTF I SAID THE SAME SHIT TO MY HOMEBOY NOT EVEN LAST WEEK!! DRAKE IS A STR8 RAPPER NOT THE BEST,BUT HE CAME WITH SOME HIP-HOP TYPE VERSES ON COMMERCIAL LIL WAYNE SHIT,AN BASICALLY MADE IT COOL TO BE A RAW ASS EMCEE AGAIN....SHA I FEEL YOU ON THAT!

  • Fon Z

    imagine 50 goes to G.O.O.D. Music....... that be nuts

  • G-Unit Soldier

    I'm all for the move to Def Jam, bunch of real artists over there that can get some creativity together for the Unit. Recently G-Unit hasn't been to hot, so it'll be a good change. However, this is just a rumor. Bank$ is nice wherever he goes, Yayo will never shine, Fif may be able to pull off another platinum plaque.

  • Megan fox lover

    Juelz aint no fucking king-to-be. Juelz is a mixtape rapper. He can only shine on 1 verse per song. Banks is hot but lacks lyrical depth. 50 still hotter than ur oven top!!! 50 on def jam, hell shut it down!! G G G G G- unit

  • kittensniff

    50 cent not linked to shady or aftermath whats this nigga stupid ? Def Jam is where artist go to die 50 has control over at interscope lets hope 50 doesn't pull a Game move and bite the hands that feed him.

    • 50cent12

      50 cent is not having a good time at interscope these days,they threat him like old product.They are responsible for 50 cents flop,when they realease the album earlier as an excuse to embarrass him.

  • Piltch

    Off topic. To all you who copped W-M, I've been mentioning it to people and they all seem to see some credence to it, is meth taking shots at jay? There's a few lines through out the album that sound subliminal, but on That Wu Shit, meth's verse is connect the dots to shots at jay. Plus, meth doesn't like jay, from time, over lyrisism, stature, and when jay became boss, over the marketing of 4:21, even though the album wasn't special. I've heard meth bitch enough about it, and now it seems like he's coming on wax, which he shoulda done 8 years ago. Straight goods, take out all the skits and bullshit on Tical2k, and it's one of the best lyrical albums of all time, meth is a legend for real, but he's not the same lyrisist anymore, and even though these might be warning shots to lure jay in, and meth might be holding back a bit with the ferocity, the questions are 1) would jay even respond? 2) if he did, is meth still up to the task of taking on a focused, confident, and well positioned jay-z? For real, if meth is going at him, he shoulda done it when jay was still climbing to the top, and meth was still a giant in the game.

    • Dr. Deadbeat

      Good Idea Jay-Z to betray your Business Partner/ Friend proving what a snake, traitor, & Back Stabber that Old Fuck Young is... Jay-Zzzzz=LAME

    • Dr. Deadbeat

      A decade after The Wu was selling out arenas/ stadiums & Real Wu Heads were bangin' Dubs Throwin Up that "Wistol" Dame Dash & NOT Jay-Z made it fashionable to throw up the Dynasty sign. Good Idea Jay-Z who could never lyrically ever be on the Level of any Clan member. Meth makes Jay-Z look like a punk ass bitch he is. Peace Bless Dr. Deadbeat

    • Dr. Deadbeat

      WU-TANG MotherFucker! (sing that shit like Wu-Tang FOREVER) SU!!! That's The call for your crew!!! Now throw up your MotherFuckin' W's! Yeah! Let Me see that "Wistol"! "The Older Godz put me on..."

    • DJ NEMESIS

      yall trippen 4:21 was SICK an he never fell off lyrically,jus went to commercial beats an shit on tical o the prequal..but 4:21 was sick an shuda been marketed out the ass,hes still witty an cud murk jay-z then an now...

    • Piltch

      ya but he doesn't consider buddens on his level. I'm telling you problems, listen to that wu shit closely, you'll pick it up, like holler's girl pick up my nuts and put em in her mouth. Speaking of which, where is that bitch....

    • Piltch

      what? sorry, missed all that mess you're talking with jay's dick in your mouth.

    • problemz327

      Meth didn't go after Budden so I doubt he would go at Jay..his paper is too long and his access to current MC's(kanye,wale,kid cudi,etc)keeps him more current and his wordplay is still witty(though nowhere near 96 hov) while meth has slipped lyrically and he's become more cartoonish...i never saw meth the same after that meth and red tv show..smh..horrible...meth from 93-96 era would have given Hov a run for his money easily...but now...too little too late...

    • HOLLAR AT ME

      I got the WU joint , and he aint taking no shots at Jay you little shit starting bitch, you stupid motherfuckers always looking for some drama, enjoy the music and quit hearing things that aint there, figure out if your mother lied about who your father was, you look nothing like his ass

  • Nico 3

    The time has passed for Juelz Santana & Banks. They had a little shine before, but they were never in position to be front runners. If they were smart, they saved a few bucks their bosses threw at them.

  • aliciaqq

    Welcome to -----M-i-x-e-d-P-a-s-s-i-o-n-c--o-m----- All singles there are seeking interracial relationships. Interracial is not a problem there, but a great merit to cherish!

  • problemz327

    Banks fell off..PLK my ass...dude was hungry before but his voice is fucked up and metaphors and punchlines aint what they used to be...him and juelz is lazy..and if these 2 and their"union" are representative of NY hiphop now then pass Hiphop a gun and let it die mercifully...Respect due to jada and stat for being lyrical the wu for being real hip hop still and B.O.B for his creativity and it was time for shady and aftermath to cut ties with G-unit..they seen betta days and they all garbage especially fiddy and yayo....

  • migual

    Yeah shady dont need the unit no more they got slaughterhouse now end of story dot dot dot period.

  • SIMANGA

    I TOLD U NIGGERS ABOT BANKS THE GUY IS HOT ESPECIALLY IN NYC, I WANT TO HAVE A LOOK ON JAYZ FACE WHEN THE KID POP-OUT. BANKS IS THE PUNCHLINE KING, NEXT IN A THRONE FOR THE CROWN OF NYC FOLLOWING THE WHOLE GENRE

    • HRCMS

      Jay don't give a damn about Banks or his little buzz do you know how big his artistry is at this point of his career, grow up little homie

  • CHITOWNSGREATEST

    YO YO YO !!! HAHAA SHA MONEY AIGHT AIGHT COO COO. . . . WE'LL SEE WHAT HE CAN DO. . . IM PREDICTING JUELZ SHIT SELLS 10 k 1ST MONTH! HAHA BITCH ASS NGA I'M IN ROUTE RIGHT NOW TO A MEETING W/ RICK RUBIN SO I'LL GET BACK TO YOU ON THAT!!

  • aoandsmith.com

    A.O. & Smith www.aoandsmith.com "The new saviors of New York"

  • Money First

    We making real music again baby!!!! All you rappers, beatmakers and DJ's with this bogus ass music get ready to not eat off that bullshit anymore. You gonna have to be a real producer and a real artist to get some real money!!!!

  • C-ARSON

    00-05 Juelz would murk Juelz 2010 hes awful now. He repeats himself so much in one verse. "we be moving, we be moving". Why does he do that?

  • jesterdx

    this seems like great news cos hes right bhind artists like banks, stat & juelz etc who never really got the shine they deserved... but is he gonna b bhind the guys who helped def jam bcome wat it is such as ll, red & meth etc! THAS THE BIG ?

Most Discussed News