The Kottonmouth Kings Celebrate 4/20, Talk "Long Live The Kings"

Exclusive: Brad Daddy X tells DX about working with Cypress Hill, Tech N9ne and X Clan, and if the Rap community embraces the KMK.

For over 15 years, the Kottonmouth Kings have helped carve a space where Rock and Rap can coexist happily, under a haze of marijuana smoke. The Placentia, California natives decided to celebrate the unofficial pot-smoker's holiday of 4/20 with HipHopDX in celebration of their forthcoming Long Live The Kings album.

KMK frontman Brad Daddy X, a former Ruthless Records artist spoke to DX about the group's acceptance in the Hip Hop community, and their committment to using their independent chokehold to assist veteran Rap acts like X-Clan, Swollen Members and Potluck.

HipHopDX: Looking at the Kottonmouth Kings "katalogue," which song would you most encourage somebody who's not smoking their first joint, spliff or blunt - but listening to their first Kings song to check for? For a devout Hip Hop fan, where should it begin?
Brad Daddy X: I would say start in the present and work backwards. "Great When Your High" off of the new Kottonmouth Kings album Long Live The Kings, "Party Monsters" featuring Tech N9ne, or the "Long Live The Kings" the title track would be good Hip Hop bangers to get your feet wet. Other Hip Hop bangers that are considered classics are "City To City" another track featuring Tech N9ne, or “Put The Down” featuring Cypress Hill. We have been together as a group for 15 years, so our catalogue is so extensive. We produce, record , manufacture, and promote our own records through Suburban Noize Records, a label I founded 15 years ago. We write our own rules and have created a thriving movement that exists outside of the mainstream music arena.

DX: One of the best remaining print publications for Rap is High Times magazine. They even had a Rap label back a few years ago, but how have they helped your career and building your fanbase, and giving you guys an outlet perhaps not found in XXL or The Source?
Brad Daddy X: We have made a career without any recognition of mainstream press. To my knowledge, Kottonmouth Kings have never been covered in XXL or The Source. It took us years of touring and building the foundation of fans, before High Times recognized our work. Once they did, we have had a ongoing relationship with High Times that has been extremely helpful in spreading the word on Kottonmouth Kings. We were named the High Times' "Band of the Year" a few years ago and we finally made the cover. That was like winning a Grammy for us, and definitely a career milestone. We really get a lot of exposure through internet sites that cover underground music. We have done some features and were on the cover of Murder Dog last year also, but the strongest exposure we get is word of mouth.
DX: You guys do so much for Hip Hop with the label...Brother J, X-Clan, Swollen Members. After all the years and success, do you ever still think the greater Hip Hop community owes Kottonmouth Kings more respect, even if just looking at the label?
Brad Daddy X: Our respect comes from the fans that have bought our records and our peers; the people validate the music. Because of them, Kottonmouth Kings have sold millions of records without any mainstream exposure. We have done shows and tours with some of the biggest names in Hip Hop music like Snoop Dogg, Cypress Hill, Eminem, Redman & Method Man, Insane Clown Posse, Tech N9ne and Bone Thugs-N-Harmony, and the list goes on and on. We are respected in the area that is most important to us, which is our fans and with other artists. The label is a labor of love. We are in the position to provide a home for some great artists like X-Clan, Swollen Members, La Coka Nostra, Potluck, (Hed)pe, and many more. I don’t think people realize the depth of Suburban Noize as a label, and how we have slowly built a great roster. Our business model from the beginning was to form partnerships with our artists, because I personally have been in some exploitive record contracts in the past. I was signed by Eazy E at Ruthless Records in the '80s and to Hollywood Records with my old group the Humble Gods. When I started Suburban Noize it was real important to make it a artist-friendly label. I have seen so many human casualties in this business, because it chews artists up and spits them out! I try to create a environment where artists can be empowered and run their own business. We still believe in building artists careers, so if you are looking for the quick easy road to the top, then Suburban Noize would not be for you. If you wanna roll your sleeves up and really grind, while having complete artistic freedom, smoke a boatload of weed and bang some of the hottest pussy on planet earth, then Suburban Noize might be a label for you to look into.

Purchase Music by The Kottonmouth Kings

12 Comments

  • DustyBaker17

    I grew up listening to so many different kinds of music. I am into classic rock, shit like Pink Floyd and The Beatles, Old School Hip Hop, Insane Clown Posse and some of their artists obviously and definitely Kottonmouth Kings. While their music isn't as effective consistently on a single album as it used to be, they've done many things, inspired many people and paid MASS DUES! Give them their proper respect. Long Live The Kings.... ---- Wiz aka Dusty Baker....

  • G-child

    they are signed to a distribution deal with subnoize only. SN does not promote Brokencide in anyway or really do much else.

  • hypestyles

    Kottonmouth Kings are one of the interesting examples of how hip hop has become balkanized to a degree, when "white rap" is almost a subgenre to itself-- underground white rap acts tend to have a minimal black/latino following, for whatever reason, part of it I guess is that mainstream hip hop publications do not show love, but alternative-publications do, like indie-rock mags, MurderDog, and a few others, including online.. urban radio does not play these artists, although I guess most of them would say they are not concerned with radio in general.. i'm not sure what the solution is to get them a bigger urban following-- obviously they showed that they can go gold and platinum without that-- which is one of the ironies of America, when an artist can do an album in a genre that is overwhelmingly black/latino, and have major record sales, tour sales, and merchandise sales, with nearly zero black/latino grassroots support..

    • O*O*O*O

      that's cuz kottonmouth kings are painfully wack. suburban stoned white teenagers do love them tho, that is correct.

  • deneeve

    I wouldn't say no! Actually there're lots of sexy big&tall men and woman on __Tallconnect .c o m__; and they are actually dating beautiful big&tall people there! now I start believing no weight&height gap is too wide in fron of true love!

  • BeanTown Breezy

    These dudes are fucking wack just like I.C.P and all those little juggglefuck brainwashed kids who dress scary are.Corny,no real lyrics or thought behind shit,wack beats,gimmicky image,plus they aint even hardcore whiteboys like us on the East Coast and Chicago and Detroit...please.

  • I_Am_Beast

    I'm not the biggest KMK fan but I respect the shit out of Sub Noize's hustle. They've signed some great acts over the past couple of years, second only to the moves Duck Down Records has been making the past few. LCN's album was my favorite joint from '09, I'm still bangin that shit. I enjoyed Swollen Members' album too, still listen to that as well. The only act I have an issue with them signing is Brokencyde...What the fuck man?

    • Prophonix

      I respect the hustle but I dont like gimmicky Hip Hop and too me they are one note. All they do is do the same theme and most of their fans arent true hip hop fans but just fans of that type of music. They get a lot of love from the rock/punk crowd which is cool but it doesnt seem to translate into thos fans getting into any other aspect of hip hop. Also LCN was a banger that song with Bun B blew me away.

    • I_Am_Beast

      They're not signed to Sub Noize's main label roster, they're signed to Daddy X's side label or something.

    • SlashiusSlay

      Actually, scratch that. Were they even signed to Suburban Noize? Amazon's listing them as being signed to some other label I've never heard of (or want to)

    • SlashiusSlay

      Everybody signs artists for a reason. If Brokencyde for signed to Suburban Noize, then obviously the label saw something in that group. May not have been the best decision, in my mind, but whatever. Power to 'em for at least getting signed to a decent label that isn't predisposed to fucking them over.

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