In other news, a study by the Wall Street Journal lists the Black Eyed Peas as “America’s Most Corporate Band.” The article chronicles how the Peas developed corporate partnerships with Blackberry, Levi’s, Bacardi and a host of other companies and corporations to boost both their earnings and awareness.
“I consider us a brand,” will.i.am told the Journal. “A brand always has stylized decks, from colors to fonts. Here’s our demographic. Here’s the reach. Here’s the potential. Here’s how the consumer will benefit from the collaboration.”
“I think most people look at television as escapist, as lowbrow, as consumerist and not something worth in-depth study,” says Jason Mittell, who will also be teaching a Wire-inspired class at Vermont’s Middlebury College. Mittell told NPR.org that The Wire deserved consideration as a work of popular culture much like Dickens or Hitchcock.
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